||Jonathan Hornby, Director of Worldwide Marketing for Performance Management at SAS, is a visionary and thought leader in the field of performance management. His experience comes
from a hands-on background within the banking sector of the United Kingdom, followed by extensive travel, dialogue, and collaboration with customers, management consultants, and respected thought leaders
around the world.
Jonathan led the design and introduction of SAS Strategy Management-a solution that supports the balanced scorecard-and was responsible for the acquisition of ABC Technologies in 2002 to provide cost and
profitability optimization. He has also led strategy and product management for SAS risk solutions.
Jonathan is fascinated with understanding the future and how behavior, culture, and communication influence strategic outcomes.
Joining SAS in 1996, Jonathan brought fifteen years of business experience from the banking sector, including activity-based management, process re-engineering, performance analysis, and marketing.
He regularly speaks at conferences around the globe.