Keith Holdaway

Keith R. Holdaway
Principal Solutions Architect, SAS Institute

Keith R. Holdaway is Principal Industry Consultant and Principal Solutions Architect at SAS, where he helps drive implementation of innovative oil and gas solutions and products. He also develops business opportunities for the SAS global oil and gas business unit that align SAS advanced analytics from Exploratory Data Analysis and predictive models to subsurface reservoir characterization and drilling/production optimization in conventional and unconventional fields.

Prior to joining SAS, Holdaway was a senior geophysicist with Shell Oil, where he conducted seismic processing and interpretation and determined seismic attributes in 3D cubes for soft computing statistical data mining.

By This Author

Enhance Oil and Gas Exploration with Data-Driven Geophysical and Petrophysical Models

Enhance Oil and Gas Exploration with Data-Driven Geophysical and Petrophysical Models 

Harness Oil and Gas Big Data with Analytics: Optimize Exploration and Production with Data-Driven Models

Harness Oil and Gas Big Data with Analytics: Optimize Exploration and Production with Data-Driven Models

By Keith R. Holdaway

Extras and Events


Conference Presenter, Society of Petroleum Engineers, (List of Papers)
Fellow, Geological Society of London (FGS)
Member, European Association of Geoscientists and Engineers
Member, Society of Exploration Geophysicists
Member, Society of Petroleum Engineers

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