Keith R. Holdaway
Principal Solutions Architect, SAS Institute
Keith R. Holdaway is Principal Industry Consultant and Principal Solutions Architect at SAS, where he helps drive implementation of innovative oil and gas solutions and products. He also develops business opportunities for the SAS global oil and gas business unit that align SAS advanced analytics from Exploratory Data Analysis and predictive models to subsurface reservoir characterization and drilling/production optimization in conventional and unconventional fields.
Prior to joining SAS, Holdaway was a senior geophysicist with Shell Oil, where he conducted seismic processing and interpretation and determined seismic attributes in 3D cubes for soft computing statistical data mining.