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Segmentation and Lifetime Value Models Using SAS®
This book by Edward C. Malthouse will help your organization determine the value of its customer relationships. It contains a wealth of information that will help you perform analyses to identify your customers and make informed marketing investments. It answers core questions on customer relationship management (CRM), provides an overall framework for thinking about CRM, and offers real-world examples across a variety of industries.
Enter promo code BOM40AUG at checkout. Offer ends at midnight August 31, 2020, ET.
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Author Spotlight
Edward C. Malthouse
Edward C. Malthouse is the Theodore R. and Annie Laurie Sills Professor of Integrated Marketing Communications and Industrial Engineering at Northwestern University and the Director of Research for the Spiegel Initiative on Database and Digital Marketing.
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