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Customer Intelligence

Understand your customers with books that help
optimize engagement and boost your marketing efforts.

Segmentation Analytics with SAS® Viya®: An Approach to Clustering and Visualization

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TW19769_FrontCover_SarPredictive Modeling with SAS Enterprise Miner: Practical Solutions for Business Applications, Third Edition

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Customer Segmentation and Clustering Using SAS Enterprise Miner, Third Edition

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Text Mining and Analysis: Practical Methods, Examples, and Case Studies Using SAS®

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Marketing Automation: Practical Steps to More Effective Direct Marketing