Head of Customer Intelligence, Maersk Line
Gert Laursen is head of customer intelligence at Maersk Line, the largest containerized shipping company in the world, where he focuses on helping product-oriented organizations become more customer centered. He accomplishes this using various data sources, including data warehousing, questionnaires, and one-to-one interviews with customers, first-line staff, sales organizations, and other subject matter experts. Prior to joining Maersk, he was a business intelligence (BI) consultant for several years. A SAS user since 2002, he received his master's degree in business administration from the Aarhus Business School in Denmark and an Executive MBA from Henley Management College. A recognized thought leader in business intelligence in Denmark, Gert has been a speaker on BI topics at Dansk IT, Oracle, and Miracle, among other organizations.
Books By This Author
Business Analytics for Managers: Taking Business Intelligence Beyond Reporting
By Gert Laursen and Jesper Thorlund
*Replaced by a new edition, Business Analytics for Managers: Taking Business Intelligence Beyond Reporting, Second Edition
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