"While business analytics sounds like a complex subject, this book provides a clear and non-intimidating overview of the topic. Following its advice will ensure that your organization knows the analytics it needs to succeed, and uses them in the service of key strategies and business processes. You too can go beyond reporting!"
Thomas H. Davenport
President's Distinguished Professor of IT and Management, Babson College
coauthor, Analytics at Work: Smarter Decisions, Better Results