Edward C. Malthouse
Professor, Northwestern University
Director of Research, Spiegel Initiative on Database and Digital Marketing
Edward C. Malthouse is the Theodore R. and Annie Laurie Sills Professor of Integrated Marketing Communications and Industrial Engineering at Northwestern University and the Director of Research for the Spiegel Initiative on Database and Digital Marketing. He was the co-editor of the Journal of Interactive Marketing from 2005–2011. He obtained his PhD in 1995 in computational statistics from Northwestern University and completed his postdoctoral fellowship at the Kellogg School of Management at Northwestern.
Malthouse's research interests center on media marketing, database marketing, advertising, new media, and integrated marketing communications. He is the co-editor of Medill on Media Engagement, and he has published articles in numerous journals, including the Journal of Consumer Psychology, Journal of Interactive Marketing, Data Mining and Knowledge Discovery, Journal of Broadcasting and Electronic Media, International Journal of Market Research, and Journal of Media Business Studies. He teaches undergraduates, graduates, and executives, and he has been a visiting professor at universities in Japan, China, and Europe.
By This Author
- Marie Gaudard is a consultant specializing in statistical training with the use of JMP. She is currently a statistical writer with the JMP documentation team
- Satish Garla is a former Analytical Consultant in Risk Practice at SAS.
- Sam Gardner is a Senior Research Scientist at Eli Lilly and Company where he is focusing on business analytics and using statistical modeling.