Kelly McGuire
Managing Principal, Hospitality, ZS

Kelly McGuire, PhD, is Managing Principal, Hospitality, at ZS. Prior to ZS, she was responsible for driving profitable room revenue for MGM Resorts International’s Las Vegas resorts. Before that, she was executive director, hospitality and travel global practice for SAS's Hospitality and Travel Global practice. While at SAS, she also worked with the joint IDeaS and SAS product management team, gathering requirements for ancillary revenue management solutions. Kelly was also responsible for defining requirements and creating the market strategy for SAS Revenue Management and Price Optimization Analytics, which is the analytics engine for IDeaS G3 RMS. Before joining SAS, Kelly consulted with Harrah's Entertainment to develop restaurant revenue management strategies for the casinos in their major markets. She also worked for RMS (Restaurant Revenue Management Solutions) on restaurant menu-item pricing, and designed a prototype function space revenue management system for the Westin in Singapore.

Kelly has an MMH and a PhD in Revenue Management from the Cornell School of Hotel Administration, where she studied with renowned revenue management researcher, Dr. Sherri Kimes. Her work has been published in both academic journals and industry publications. She is a frequent speaker at industry conferences, and is co-author of the SAS blog "The Analytic Hospitality Executive".

By This Author

Hotel Pricing in a Social World: Driving Value in the Digital Economy

By Kelly McGuire

Take control of revenue management in the new hotel economy

Hotel Pricing in a Social World: How to Drive Value in the Digital Economy, by Kelly McGuire, is an insightful resource that provides guidance on improving organizational decision making to keep your hotel profitable and competitive in the often chaotic hotel landscape. This essential text prepares you to survive and thrive in today's highly competitive market, outlining the best approach to build profitable pricing strategies that follow both tactical and strategic best practices.

The Analytic Hospitality Executive: Implementing Data Analytics in Hotels and Casinos

By Kelly McGuire

Targeted analytics to address the unique opportunities in hospitality and gaming

The Analytic Hospitality Executive helps decision makers understand big data and how it can drive value in the industry. Written by a leading business analytics expert who specializes in hospitality and travel, this book draws a direct link between big data and hospitality, and shows you how to incorporate analytics into your strategic management initiative.