Lora Cecere
Founder, Supply Chain Insights

Lora Cecere is the founder of the research firm Supply Chain Insights, which is paving new directions in building thought-leading supply chain research. She is also the author of the enterprise software blog "Supply Chain Shaman." The blog focuses on the use of enterprise applications to drive supply chain excellence. As an enterprise strategist, Lora focuses on the changing face of enterprise technologies. Her research is designed for the early adopter seeking first mover advantage. Current research topics include the digital consumer, supply chain sensing, demand shaping and revenue management, market-driven value networks, accelerating innovation through open design networks, the evolution of predictive analytics, emerging business intelligence solutions, and technologies to improve safe and secure product delivery. With over forty years of diverse supply chain experience, Lora spent nine years as an industry analyst with Gartner Group, AMR Research, and Altimeter Group. Prior to becoming a supply chain analyst she spent fifteen years as a leader in the building of supply chain software at Manugistics and Descartes Systems Group, and twenty years as a supply chain practitioner at Procter & Gamble, Kraft/General Foods, Clorox, and Dreyers Grand Ice Cream (now a division of Nestle).

By This Author

Bricks Matter: The Role of Supply Chains in Building Market-Driven Differentiation

By Lora M. Cecere and Charles Chase

This book offers proven guidance to build a market-driven supply chain management system. It helps you understand how to apply the emerging world of predictive analytics for the better management of value networks; includes business cases illustrating the market-driven approach; and reveals how businesses can identify market risks and translate these into supply-side tactics.

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