Charles Chase
Executive Industry Consultant, SAS

As executive industry consultant, Charles Chase is a thought leader and trusted adviser for delivering analytics-driven solutions to improve SAS customers' supply chain efficiencies. Chase has more than 20 years of experience in the consumer packaged goods industry, and is an expert in demand forecasting and planning, market response modeling, econometrics and supply chain management.

Chase's authority in the area of forecasting/modeling & advanced marketing analytics is further exemplified by his prior posts as president of the International Association of Business Forecasting, associate editor of the Journal of Business Forecasting, and chairperson of the Institute of Business Forecasting (IBF) Best Practices Conferences. Chase currently writes a quarterly column in the Journal of Business Forecasting entitled, “Innovations in Business Forecasting.” He also served as a member of the Practitioner Advisory Board for Foresight: The International Journal of Applied Forecasting.

Charles Chase is the author of Next Generation Demand Management: People, Process, Analytics and Technology, author of Demand-Driven Forecasting: A Structured Approach to Forecasting, and co-author of Bricks Matter: The Role of Supply Chains in Building Market-Driven Differentiation, as well as over 50 articles in several business journals on demand forecasting and planning, supply chain management, and market response modeling.

By This Author

Charles Chase | SAS Support

Consumption-Based Forecasting and Planning: Predicting Changing Demand Patterns in the New Digital Economy

By Charles Chase

In Consumption-Based Forecasting and Planning, thought leader and forecasting expert Charles W. Chase delivers a practical and novel approach to retail and consumer goods companies demand planning process. The author demonstrates why a demand-centric approach relying on point-of-sale and syndicated scanner data is necessary for success in the new digital economy. The book showcases short- and mid-term demand sensing and focuses on disruptions to the marketplace caused by the digital economy and COVID-19.

Next Generation Demand Management: People, Process, Analytics, and Technology

By Charles Chase

Next Generation Demand Management: People, Process, Analytics, and Technology, by Charles W. Chase, is the state-of-the-art guidebook for taking demand management to the next level by streamlining your entire organization to achieve higher profits. The proven framework inside provides world-class guidance for confidently managing the people, processes, analytics, and technology that drive improved revenue forecasts for exceptional profitability.

Demand-Driven Forecasting: A Structured Approach to Forecasting, Second Edition

By Charles Chase

Distinctive for its attention to practical demand forecasting challenges, Demand- Driven Forecasting, Second Edition is completely updated with a detailed look at improving the forecasting process to better meet customer demands. Author and demand forecasting leader Charles Chase presents both comprehensive coverage of statistical methods as well as how to apply them in practice within a demand-driven forecasting process using actual data and examples.

Demand-Driven Forecasting: A Structured Approach to Forecasting, Second Edition (Chinese edition)

By Charles Chase

Bricks Matter: The Role of Supply Chains in Building Market-Driven Differentiation

By Lora M. Cecere and Charles Chase

This book offers proven guidance to build a market-driven supply chain management system. It helps you understand how to apply the emerging world of predictive analytics for the better management of value networks; includes business cases illustrating the market-driven approach; and reveals how businesses can identify market risks and translate these into supply-side tactics.

Extra and Events

Certified Professional Forecaster (CPF): Institute of Business Forecasting


Award Winner, Institute of Business Forecasting 2013 Lifetime Achievement Award in Business Forecasting & Planning