Executive Industry Consultant, SAS
As executive industry consultant, Charles Chase is a thought leader and trusted adviser for delivering analytics-driven solutions to improve SAS customers' supply chain efficiencies. Chase has more than 20 years of experience in the consumer packaged goods industry, and is an expert in demand forecasting and planning, market response modeling, econometrics and supply chain management.
Chase's authority in the area of forecasting/modeling & advanced marketing analytics is further exemplified by his prior posts as president of the International Association of Business Forecasting, associate editor of the Journal of Business Forecasting, and chairperson of the Institute of Business Forecasting (IBF) Best Practices Conferences. Chase currently writes a quarterly column in the Journal of Business Forecasting entitled, “Innovations in Business Forecasting.” He also served as a member of the Practitioner Advisory Board for Foresight: The International Journal of Applied Forecasting.
Charles Chase is the author of Next Generation Demand Management: People, Process, Analytics and Technology, author of Demand-Driven Forecasting: A Structured Approach to Forecasting, and co-author of Bricks Matter: The Role of Supply Chains in Building Market-Driven Differentiation, as well as over 50 articles in several business journals on demand forecasting and planning, supply chain management, and market response modeling.
Consumption-Based Forecasting and Planning: Predicting Changing Demand Patterns in the New Digital Economy
By Charles Chase
Anticipated publication date: Third quarter 2021
In Consumption-Based Forecasting and Planning, thought leader and forecasting expert Charles W. Chase delivers a practical and novel approach to retail and consumer goods companies demand planning process. The author demonstrates why a demand-centric approach relying on point-of-sale and syndicated scanner data is necessary for success in the new digital economy. The book showcases short- and mid-term demand sensing and focuses on disruptions to the marketplace caused by the digital economy and COVID-19.
By This Author
Bricks Matter: The Role of Supply Chains in Building Market-Driven Differentiation
This book offers proven guidance to build a market-driven supply chain management system. It helps you understand how to apply the emerging world of predictive analytics for the better management of value networks; includes business cases illustrating the market-driven approach; and reveals how businesses can identify market risks and translate these into supply-side tactics.
Extra and Events
You may also be interested in Bob Davis's book, Demand-Driven Inventory Optimization and Replenishment: Creating a More Efficient Supply Chain.
Certified Professional Forecaster (CPF): Institute of Business Forecasting
Award Winner, Institute of Business Forecasting 2013 Lifetime Achievement Award in Business Forecasting & Planning