Charles Chase
Consultant/Principle Solutions Architect

As executive industry consultant, Charles Chase is a thought leader and trusted adviser for delivering analytics-driven solutions to improve SAS customers' supply chain efficiencies. Chase has more than 20 years of experience in the consumer packaged goods industry, and is an expert in demand forecasting and planning, market response modeling, econometrics and supply chain management.

Chase's authority in the area of forecasting/modeling & advanced marketing analytics is further exemplified by his prior posts as president of the International Association of Business Forecasting, associate editor of the Journal of Business Forecasting, and chairperson of the Institute of Business Forecasting (IBF) Best Practices Conferences. Chase currently writes a quarterly column in the Journal of Business Forecasting entitled, “Innovations in Business Forecasting.” He also served as a member of the Practitioner Advisory Board for Foresight: The International Journal of Applied Forecasting.

Charles Chase is the author of Next Generation Demand Management: People, Process, Analytics and Technology, author of Demand-Driven Forecasting: A Structured Approach to Forecasting, and co-author of Bricks Matter: The Role of Supply Chains in Building Market-Driven Differentiation, as well as over 50 articles in several business journals on demand forecasting and planning, supply chain management, and market response modeling.

By This Author

Next Generation Demand Management: People, Process, Analytics, and Technology

Demand-Driven Forecasting: A Structured Approach to Forecasting, Second Edition

Demand-Driven Forecasting: A Structured Approach to Forecasting, Second Edition (Chinese edition)

By Charles Chase


Bricks Matter: The Role of Supply Chains in Building Market-Driven Differentiation

By Lora M. Cecere and Charles Chase

This book offers proven guidance to build a market-driven supply chain management system. It helps you understand how to apply the emerging world of predictive analytics for the better management of value networks; includes business cases illustrating the market-driven approach; and reveals how businesses can identify market risks and translate these into supply-side tactics.

Awards


Award Winner, Institute of Business Forecasting 2013 Lifetime Achievement Award in Business Forecasting & Planning

Back to Top