Principal Pre-Sales Solutions Architect, SAS
Randy Collica is a Principal Pre-Sales Solutions Architect at SAS supporting the retail, communications, consumer, and media industries. His research interests include segmentation, clustering, ensemble models, missing data and imputation, Bayesian techniques, and text mining for use in business and customer intelligence. He has authored and coauthored 11 articles and 2 books. He holds a US patent titled "System and Method of Combining Segmentation Data." He received a BS degree in electronic engineering from Northern Arizona University.
Segmentation Analytics with SAS® Viya®: An Approach to Clustering and Visualization
By Randall S. Collica
Anticipated publication date: Second quarter 2021
This book is about one of the most popular analytic methods that is used by all industries, and that is clustering and segmentation. This book will endeavor to use the latest and greatest methods available that shows the power of SAS Viya while also solving typical industry issues. It will also cover how to combine segments into one segmentation while retaining the information content of the input segments – ensemble segmentation with business applications. The main book’s subject is on the use of clustering and ML methods for the purpose of segmenting customer or client data into useful categories for marketing, market research, next best offers by segment, etc.
By This Author
Customer Segmentation and Clustering Using SAS® Enterprise Miner™, Third Edition
Customer Segmentation and Clustering Using SAS® Enterprise Miner™, Second Edition
*Replaced by a new edition, Customer Segmentation and Clustering Using SAS® Enterprise Miner™, Third Edition
- Ron Cody, EdD, a retired professor from the Robert Wood Johnson Medical School now works as a private consultant and a national instructor for SAS Institute.
- Oliver Schabenberger, PhD, is Executive Vice President and Chief Technology Officer at SAS, shaping the vision for R&D employees worldwide
- Gerhard Svolba, Ph.D. is a product manager and pre-sales consultant at SAS Institute Inc. in Austria, where he specializes in Analytics and customer intelligence
- Richann Watson is an independent statistical programmer and CDISC consultant based in Ohio. She has been using SAS since 1996 with most of her experience being in the life sciences industry. She specializes in analyzing clinical trial data and implementing CDISC standards.