Randy Collica
Principal Solutions Architect, SAS

Randy Collica is a Principal Solutions Architect at SAS supporting the retail, communications, consumer, and media industries. His research interests include segmentation, clustering, ensemble models, missing data and imputation, Bayesian techniques, and text mining for use in business and customer intelligence. He has authored and coauthored 11 articles and 2 books. He holds a US patent titled "System and Method of Combining Segmentation Data." He received a BS degree in electronic engineering from Northern Arizona University. 

By This Author

Customer Segmentation and Clustering Using SAS® Enterprise Miner™, Third Edition

Strategic Analytics and SAS®: Using Aggregate Data to Drive Organizational Initiatives

*This book is out of print.

CRM Segmentation and Clustering Using SAS Enterprise Miner

By Randy Collica

*This book is out of print, but may be available from your favorite online bookseller.

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