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Randy Collica
Principal Solutions Architect, SAS
Randy Collica is a Principal Solutions Architect at SAS supporting the retail, communications, consumer, and media industries. His research interests include segmentation, clustering, ensemble models, missing data and imputation, Bayesian techniques, and text mining for use in business and customer intelligence. He has authored and coauthored 11 articles and 2 books. He holds a US patent titled "System and Method of Combining Segmentation Data." He received a BS degree in electronic engineering from Northern Arizona University.
By This Author
Customer Segmentation and Clustering Using SAS® Enterprise Miner™, Third Edition
Strategic Analytics and SAS®: Using Aggregate Data to Drive Organizational Initiatives
By Randy Collica
*This book is out of print.
Customer Segmentation and Clustering Using SAS® Enterprise Miner™, Second Edition
*Replaced by a new edition, Customer Segmentation and Clustering Using SAS® Enterprise Miner™, Third Edition
CRM Segmentation and Clustering Using SAS Enterprise Miner
*This book is out of print, but may be available from your favorite online bookseller.
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