Executive Vice President and Chief Marketing Officer
Randy Guard is responsible for the SAS brand, providing global, strategic direction and marketing vision for SAS products and solutions. He oversees several operational business units, including product management, global marketing, sales enablement, communications and creative services. Guard has many years of consulting, marketing and product development experience. He is responsible for the SAS portfolio, which spans analytics, data visualization, data management, business intelligence and industry solutions. Guard’s extensive consulting background, along with a strong grasp of market dynamics, allows him to align marketing initiatives that position SAS at the forefront of new developments such as IoT, cybersecurity and cloud.
By This Author
Discovering SAS® Viya®: Special Collection
Foreword by Randy Guard
SAS® Viya® is the latest enhancement of the SAS platform. It is designed to address the new, and increasingly diverse, needs of organizations with methods, access, and deployment that scale to meet burgeoning analytics use cases. SAS Viya complements SAS 9.4, enhancing the SAS platform to enable everyone – data scientists, business analysts, developers, and executives alike – to collaborate and achieve innovative results by unifying the entire analytics life cycle.
To illustrate the power and flexibility of SAS Viya, several groundbreaking papers have been carefully selected from recent SAS Global Forum presentations to introduce you to the topics and to let you sample what each has to offer.