Lori Schafer

While at SAS, Lori Schafer was the Executive Advisor for SAS Institute's Retail Practice. Schafer, an entrepreneur with twenty-five years of experience in retail and consumer-packaged goods' technology, was CEO of Marketmax, Inc., and President of SAS Global Retail. She serves on the board of directors of several retail and technology companies as well as the National Retail Federation.

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Branded! How Retailers Engage Consumers with Social Media and Mobility

By Bernie Brennan and Lori Schafer

Shows retailers how to "get inside customers' heads" as a result of this whole new digital method of listening and engaging with consumers. Contains case studies of eight retailers who have embraced the "culture to consumer" approach to their business and fully leveraged the potential of social media and mobility.

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