Executive Advisor, SAS Institute
Lori Schafer is the Executive Advisor for SAS Institute's Retail Practice. Schafer, an entrepreneur with twenty-five years of experience in retail and consumer-packaged goods' technology, was CEO of Marketmax, Inc., and President of SAS Global Retail. She serves on the board of directors of several retail and technology companies as well as the National Retail Federation.
By This Author
Branded! How Retailers Engage Consumers with Social Media and Mobility
By Bernie Brennan and Lori Schafer
Shows retailers how to "get inside customers' heads" as a result of this whole new digital method of listening and engaging with consumers. Contains case studies of eight retailers who have embraced the "culture to consumer" approach to their business and fully leveraged the potential of social media and mobility.