While at SAS, Lori Schafer was the Executive Advisor for SAS Institute's Retail Practice. Schafer, an entrepreneur with twenty-five years of experience in retail and consumer-packaged goods' technology, was CEO of Marketmax, Inc., and President of SAS Global Retail. She serves on the board of directors of several retail and technology companies as well as the National Retail Federation.
By This Author
Branded! How Retailers Engage Consumers with Social Media and Mobility
By Bernie Brennan and Lori Schafer
Shows retailers how to "get inside customers' heads" as a result of this whole new digital method of listening and engaging with consumers. Contains case studies of eight retailers who have embraced the "culture to consumer" approach to their business and fully leveraged the potential of social media and mobility.
- Kim Chantala is a Programmer Analyst in the Research Computing Division at RTI International with over 25 years of experience in managing and analyzing research data. Before joining RTI International, she was a data analyst at the University of North Carolina at Chapel Hill.
- Michele M. Burlew designed and programmed SAS applications for data management, data analysis, report writing, and graphics for academic and corporate clients for over 40 years. She has expertise in many SAS products and operating systems.
- Kevin D. Smith has been a software developer at SAS since 1997.
- Nicole Ball, a Principal Technical Training Consultant at SAS, teaches courses on SAS Visual Analytics, SAS Data Quality, and the SAS programming language. Nicole is also a course developer for SAS Visual Analytics, which includes writing and updating courses and preparing customized training.