"I think the Lori Schafer / Bernie Brennan combination lends a tremendous amount of credibility to the recommendations that every retailer should take to heart."

Scott Silverman
Executive Director
Shop.org, NRF's Digital Division

"You owe it to yourself, to your colleagues, and to your stakeholders to read this book. You'll be glad you did."

From the Foreword by Dave Evans
Author of Social Media Marketing: An Hour a Day and Social Media: The Next Generation of Business Engagement, and cofounder, Digital Voodoo