Rob Collum
Principal Technical Architect

Rob Collum is a Principal Technical Architect in the Professional Services Division at SAS. For the past twenty years, Rob has enabled the delivery of high-performance solutions that provide substantial value and meaningful impact to SAS customers around the world. He currently works alongside a team of professionals who partner with other divisions to identify, create, and standardize architectural practices for the newest SAS technologies. Rob received a Bachelor's degree in Computer Science from North Carolina State University, is a regular contributor to SAS Global Forum, and has coauthored several SAS certification exams.

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Visual Analytics with SAS® Viya®: Special Collection

Foreword by Rob Collum

SAS® Visual Analytics is a business intelligence and analytics platform that provides visual exploration and discovery, self-service analytics, and interactive reporting for organizations of all sizes. All organizations have a wide variety of users, and each user needs something different from data and analytics. SAS Visual Analytics allows everyone to easily discover and share powerful insights that inspire action.

Several useful papers have been written to demonstrate how to use these techniques. We have carefully selected a handful of these from recent Global Forum contributions to introduce you to the topic and let you sample what each has to offer. 

An Introduction to SAS® Visual Analytics: How to Explore Numbers, Design Reports, and Gain Insight into Your Data

By Tricia Aanderud, Rob Collum and Ryan Kumpfmiller

When it comes to business intelligence and analytical capabilities, SAS® Visual Analytics is the premier solution for data discovery, visualization, and reporting. An Introduction to SAS® Visual Analytics will show you how to make sense of your complex data with the goal of leading you to smarter, data-driven decisions without having to write a single line of code – unless you want to! You will be able to use SAS ® Visual Analytics to access, prepare, and present your data to anyone anywhere in the world.

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