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SAS Books - Emmett Cox Author Page

About Emmett Cox

Emmett Cox author photo Emmett Cox is currently senior vice president of customer experience at BBVA Compass bank, where he uses his retail experience in the development of strategic-based consumer programs. Prior to his employment at BBVA, he was the senior group manager of analytics and insights for Walmart Financial Services, where he was responsible for developing fact-based analytics to drive insights into decisions that support Walmart financial products and services. Prior to joining Walmart, he had a seven-year career with GE Money Global, where he was retail analytics leader. Previously, Emmett had a twenty-seven-year career at Kmart, moving from pushing shopping carts and stocking shelves to becoming operations manager for the entire chain. He has spoken at CRM and marketing conferences and seminars, including Coolum Australia, Vienna Austria, Paris Loyalty Forum, Czech Republic Loyalty Management, ACNielsen Category Management, Spectra Marketing and Intelligent Targeting, and Teradata NCR Partners.
Conversations
Extras and Events
blog All Analytics.com Blog Posts by Emmett Cox
Article "BBVA Pursues Profits Among the Unbanked Using Nontraditional Data," Forbes.com

YouTube Emmett Cox talks about activities that retailers and others can do with their data to increase the ROI on their data investment at Analytics 2011.

By This Author

Retail Analytics: The Secret Weapon book cover

Retail Analytics: The Secret Weapon

Table of Contents Excerpt (PDF) Reviews Buy now