Providing software solutions since 1976
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Prior to joining Monster, Isson led the global customer behavior modeling team at Rogers Wireless, where he pioneered advanced business analytics, including conjoint analysis for new price plans offering and the Customer Life Time Value (CLTV) Segmentation that is being used to prioritize customer services sales and marketing activities. He started his career as a statistician and holds an MS in Mathematics and Applied Statistics.
Isson has been a speaker for TDWI (The Data Warehousing Institute), Forbes, SAS data mining conferences, the Premier Business Leadership Series, Measure Up, Predictive Analytics World, BusinessAnalyticsNews.com, IT World Canada, IT Business, 1to1 Media, IQCP, eMetrics Marketing Optimization Summit/SMX, and at other SAS and IDC events. He has more than 17 years of experience in advanced business analytics, focusing on customer behavior modeling, scoring, and market segmentation.