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SAS Books - Jean Paul Isson Author Page

About Jean Paul Isson

Jean Paul Isson author photo Jean Paul Isson is an internationally recognized speaker and an expert in advanced business analytics. He is the global vice president of business intelligence and predictive analytics at Monster Worldwide, Inc., where he has built his global team from the ground up and successfully conceived and implemented global customer scoring and segmentation, predictive modeling, and web-mining solutions for Monster across North America, Europe, Asia-Pacific, and emerging markets.

Prior to joining Monster, Isson led the global customer behavior modeling team at Rogers Wireless, where he pioneered advanced business analytics, including conjoint analysis for new price plans offering and the Customer Life Time Value (CLTV) Segmentation that is being used to prioritize customer services sales and marketing activities. He started his career as a statistician and holds an MS in Mathematics and Applied Statistics.

Isson has been a speaker for TDWI (The Data Warehousing Institute), Forbes, SAS data mining conferences, the Premier Business Leadership Series, Measure Up, Predictive Analytics World, BusinessAnalyticsNews.com, IT World Canada, IT Business, 1to1 Media, IQCP, eMetrics Marketing Optimization Summit/SMX, and at other SAS and IDC events. He has more than 17 years of experience in advanced business analytics, focusing on customer behavior modeling, scoring, and market segmentation.

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Article The Knowledge Exchange: Who Cares About Data?
Article The Knowledge Exchange: A leader's guide to creating effective analytics
Article The Knowledge Exchange: What is predictive analytics?
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By This Author

Win with Advanced Business Analytics: Creating Business Value from Your Data book cover

Win with Advanced Business Analytics: Creating Business Value from Your Data

By Jean Paul Isson and Jesse Harriott Table of Contents (PDF) Excerpt (PDF) Reviews Buy now