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This book will help readers discover how improvements in specific customer issues such as customer experience, brand loyalty, and purchasing behavior can be used to drive what-if scenarios so that management can have confidence in changing initiatives and knowing the business impact of doing so.
Analytics are driving big changes, not only in what marketing departments do but in how they are organized, staffed, led, and run. This book provides critical insight into the changing marketing organization--digital, agile, and analytical--and the tools for reinventing it.
Aimed specifically at the health sciences, Biostatistics by Example Using SAS Studio, provides an introduction on how to use the point-and-click SAS Studio tasks to solve basic statistical problems.
The book will include many biological and health related problem sets and will be fully compatible with SAS University Edition.
This book is a beginner's guide on how to create and complete your first analytics project using SAS University Edition. With this book, you can start applying the analytics power of SAS to the real world.
This book is an introduction to using Python to drive SAS Viya by directly connecting to the back-end analytics engine: CAS. CAS (Cloud Analytic Services) is a fault-tolerant, high-performance analytic platform that can be installed in many environments (desktop, computing grid, cloud). It is used by various SAS applications, but also has an API accessible from languages such as Java and Python.