Providing software solutions since 1976
Training & Books
Prior to working as Chief Industry Consultant, Chase led the strategic marketing activities in support of the launch of SAS Forecast Server, which won the "Trend-Setting Product of the Year" award for 2005 by KM World magazine. Chase launched SAS Demand-Driven Forecasting Solution in 2008, which is now used by more than 40 other large corporations globally including Electrolux, ConAgra Foods, Kellogg's, Nestle, and others. He has also been involved in the re-engineering, design, and implementation of three forecasting/marketing intelligence process/systems. His employment history includes the MENNEN Company, Johnson & Johnson Consumer Products Inc., Reckitt & Benckiser Inc., the Polaroid Corporation, Coca Cola, Wyeth-Ayerst Pharmaceuticals, and Heineken USA.
Chase's authority in the area of forecasting/modeling and advanced marketing analytics is further exemplified by his prior posts as president of the International Association of Business Forecasting, associate editor of the Journal of Business Forecasting, and chairperson of the Institute of Business Forecasting (IBF) Best Practices Conferences. He has authored more than 50 articles in the area of sales forecasting and market response modeling in several trade journals. He has been an invited guest lecturer at several major universities, including the Fuqua School of Business, Duke University; Sloan School of Management, MIT; and the Institute of Retail Management, Templeton College, University of Oxford. Chase has also been named "2004 Pro to Know" in the 2004 February/March issue of Supply & Demand Chain Executive Magazine.
Anticipated publication date: Third quarter 2016
Next Generation Demand Management: People, Process, Analytics, and Technology, by Charles W. Chase, is the state-of-the-art guidebook for taking demand management to the next level by streamlining your entire organization to achieve higher profits. The proven framework inside provides world-class guidance for confidently managing the people, processes, analytics, and technology that drive improved revenue forecasts for exceptional profitability.
With this single resource, you can implement a multi-step operational supply chain management process and champion the critical shift in leadership and corporate culture necessary to drive adoption and accountability, while never losing focus on continually improving customer excellence. Financial and forecasting professionals at large multinationals, early startups, and every size company in between can master the key principles of demand-driven planning; identify the new mindset, skillset, and processes companies use to run successful supply chains; choose the best scalable technology and analytics;
and align inventory with demand and increase channel profitability.
Next Generation Demand Management gives you everything you need for efficiently implementing a profitable supply chain framework and supporting the best practices for getting the most out of it.
Articles by Charlie Chase from the Journal of Business Forecasting: