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About Charles Chase

Charles Chase author photo Charles Chase is Business Enablement Manager for SAS's Manufacturing and Supply Chain Global Practice. He is the principal architect and strategist for delivering demand planning and forecasting solutions to improve supply chain efficiencies for SAS customers. He has more than twenty-six years of experience in the consumer packaged goods industry and is an expert in sales forecasting, market response modeling, econometrics, and supply chain management. Prior to working as Business Enablement Manager at SAS, Chase led the strategic marketing activities in support of the launch of SAS Forecast Server, which won the "Trend-Setting Product of the Year" award for 2005 by KM World magazine. He has also been involved in the re-engineering, design, and implementation of three forecasting and marketing intelligence processes/systems. Chase has also worked at the MENNEN Company, Johnson & Johnson, Consumer Products Inc., Reckitt & Benckiser, the Polaroid Corporation, Coca Cola, Wyeth-Ayerst Pharmaceuticals, and Heineken USA.

Chase is former associate editor of the Journal of Business Forecasting and is currently an active member of the Practitioner Advisory Board for Foresight: The International Journal of Applied Forecasting. He has authored several articles on sales forecasting and market response modeling. He was named "2004 Pro to Know" in the February/March 2004 issue of Supply and Demand Chain Executive Magazine.

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Extras and Events

Magazine Article: Eden Estopace of the Philippine Star interviews Charlie Chase about demand-driven forecasting

podcast Interested in forecasting? Listen up as Charles Chase-business enablement manager for SAS Manufacturing and Supply Chain Global Practice discusses his newly released book.

Magazine Article: "The Plight Before Christmas," by David M. Katz CFO Magazine (July 15, 2010), which talks about demand planning and quotes Charlie Chase.

Magazine Article: Read more about Demand-Driven Forecasting in this article by Dr. Larry Lapide in the Summer 2009 Journal of Business Forecasting
By This Author

Demand-Driven Forecasting: A Structured Approach to Forecasting book cover

Demand-Driven Forecasting: A Structured Approach to Forecasting

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