As Chief Industry Consultant, Charles Chase is the principal solutions architect and thought leader for delivering demand planning and forecasting solutions to improve supply chain efficiencies for SAS customers. Chase has more than 20 years of experience in the consumer packaged goods industry, and is an expert in sales forecasting, market response modeling, econometrics, and supply chain management.
Prior to working as Chief Industry Consultant, Chase led the strategic marketing activities in support of the launch of SAS Forecast Server, which won the "Trend-Setting Product of the Year" award for 2005 by KM World magazine. Chase launched SAS Demand-Driven Forecasting Solution in 2008, which is now used by more than 40 other large corporations globally including Electrolux, ConAgra Foods, Kellogg's, Nestle, and others. He has also been involved in the re-engineering, design, and implementation of three forecasting/marketing intelligence process/systems. His employment history includes the MENNEN Company, Johnson & Johnson Consumer Products Inc., Reckitt & Benckiser Inc., the Polaroid Corporation, Coca Cola, Wyeth-Ayerst Pharmaceuticals, and Heineken USA.
Chase's authority in the area of forecasting/modeling and advanced marketing analytics is further exemplified by his prior posts as president of the International Association of Business Forecasting, associate editor of the Journal of Business Forecasting, and chairperson of the Institute of Business Forecasting (IBF) Best Practices Conferences. He has authored more than 50 articles in the area of sales forecasting and market response modeling in several trade journals. He has been an invited guest lecturer at several major universities, including the Fuqua School of Business, Duke University; Sloan School of Management, MIT; and the Institute of Retail Management, Templeton College, University of Oxford. Chase has also been named "2004 Pro to Know" in the 2004 February/March issue of Supply & Demand Chain Executive Magazine.