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Charles Chase is Business Enablement Manager for SAS's Manufacturing and Supply Chain Global Practice. He is the principal architect and strategist for delivering demand planning
and forecasting solutions to improve supply chain efficiencies for SAS customers. He has more than twenty-six years of experience in the consumer packaged goods industry and is an expert in sales
forecasting, market response modeling, econometrics, and supply chain management. Prior to working as Business Enablement Manager at SAS, Chase led the strategic marketing activities in support of
the launch of SAS Forecast Server, which won the "Trend-Setting Product of the Year" award for 2005 by KM World magazine. He has also been involved in the re-engineering, design, and implementation of
three forecasting and marketing intelligence processes/systems. Chase has also worked at the MENNEN Company, Johnson & Johnson, Consumer Products Inc., Reckitt & Benckiser, the Polaroid Corporation,
Coca Cola, Wyeth-Ayerst Pharmaceuticals, and Heineken USA.
Chase is former associate editor of the Journal of Business Forecasting and is currently an active member of the Practitioner Advisory Board for Foresight: The International Journal of
Applied Forecasting. He has authored several articles on sales forecasting and market response modeling. He was named "2004 Pro to Know" in the February/March 2004 issue of Supply and Demand
Chain Executive Magazine.
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