Training & Books

SAS Books - Charles Chase Author Page

About Charles Chase

Charles Chase author photo As Advisory Industry Consultant, Charles Chase is the principal solutions architect and thought leader for delivering demand planning and forecasting solutions to improve supply chain efficiencies for SAS customers. Chase has more than 20 years of experience in the consumer packaged goods industry, and is an expert in sales forecasting, market response modeling, econometrics, and supply chain management.

Prior to working as Chief Industry Consultant, Chase led the strategic marketing activities in support of the launch of SAS Forecast Server, which won the "Trend-Setting Product of the Year" award for 2005 by KM World magazine. Chase launched SAS Demand-Driven Forecasting Solution in 2008, which is now used by more than 40 other large corporations globally including Electrolux, ConAgra Foods, Kellogg's, Nestle, and others. He has also been involved in the re-engineering, design, and implementation of three forecasting/marketing intelligence process/systems. His employment history includes the MENNEN Company, Johnson & Johnson Consumer Products Inc., Reckitt & Benckiser Inc., the Polaroid Corporation, Coca Cola, Wyeth-Ayerst Pharmaceuticals, and Heineken USA.

Chase's authority in the area of forecasting/modeling and advanced marketing analytics is further exemplified by his prior posts as president of the International Association of Business Forecasting, associate editor of the Journal of Business Forecasting, and chairperson of the Institute of Business Forecasting (IBF) Best Practices Conferences. He has authored more than 50 articles in the area of sales forecasting and market response modeling in several trade journals. He has been an invited guest lecturer at several major universities, including the Fuqua School of Business, Duke University; Sloan School of Management, MIT; and the Institute of Retail Management, Templeton College, University of Oxford. Chase has also been named "2004 Pro to Know" in the 2004 February/March issue of Supply & Demand Chain Executive Magazine.

Extras and Events

On-Demand Webinar - Lora Cecere and Charlie Chase on "Bricks Matter: Meet the Supply Chain Pioneers"

blog The Myths and Realities of Demand Managementů
blog New world of demand management
Article Certified Professional Forecaster (CPF): Institute of Business Forecasting
Article Read more about Demand-Driven Forecasting in this article by Dr. Larry Lapide in the Journal of Business Forecasting
By This Author

Articles by Charlie Chase from the Journal of Business Forecasting:

Article Charles Chase, Jr., "Innovations in Business Forecasting," Journal of Business Forecasting 33, no. 3 (Fall 2014): 22-34.
Article Charles Chase, Jr., "Putting 'M'arketing Back in S&OP,"Journal of Business Forecasting 32, no. 1 (Spring 2013): 4-14.
Article Charles Chase, Jr., "Innovations in Business Forecasting,"Journal of Business Forecasting 33, no. 1 (Spring 2014): 29-34.
Article Charles Chase, Jr., "Using Big Data to Enhance Demand-Driven Forecasting and Planning," Journal of Business Forecasting 32, no. 2 (Summer 2013): 27-32.
Article Charles Chase, Jr., "Innovations in Business Forecasting: Predictive Analytics," Journal of Business Forecasting 33, no. 2 (Summer 2014): 14-19.
Article Charles Chase, Jr., "Using Demand Sensing and Shaping to Improve Demand Forecasting," Journal of Business Forecasting 32, no. 4 (Winter 2013-2014): 24-31.
Award Winner, Institute of Business Forecasting 2013 Lifetime Achievement Award in Business Forecasting & Planning