SAS® Marketing Optimization

Accommodate constraints that typically impact campaigns, such as budgetary and cell size restrictions, communication channel capacities, contact policy restrictions, and other types of business rules.  SAS Marketing Optimization is a client-server application that enables marketers to determine the optimal set of customers to target, and the optimal communications to use for each customer.

The most recent release is SAS Customer Intelligence 6.6.

What’s New

Changes and enhancements include:

  • HTML user interface
  • Identifiers in a Self-Learner Process

Training Courses

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Documentation

Find user's guides and other technical documentation for SAS Marketing Optimization.


SAS Marketing Optimization 6.6

The documentation for SAS Marketing Optimization is provided on a secure site that requires an access key. Licensed customers can request the access key from SAS Technical Support. Expedite your request by including "SAS Customer Intelligence" in the subject field of the form.

Related Documentation


6.5

SAS Marketing Optimization 6.5

The documentation for SAS Marketing Optimization is provided on a secure site that requires an id and password. Licensed customers can request this from SAS Technical Support. Expedite your request by including "SAS Customer Intelligence" in the subject field of the form.

SAS Customer Intelligence  documentation

The secure site includes online documentation for supported releases of the following SAS Customer Intelligence solutions.

  • SAS Customer Intelligence: Common Data Model: Data Dictionary
  • SAS Customer Intelligence: Integration Utilities: User's Guide
  • SAS Customer Link Analytics documentation
  • SAS Digital Marketing documentation
  • SAS Marketing Automation documentation
  • SAS Marketing Operations Management documentation
  • SAS Marketing Optimization documentation
  • SAS Real-Time Decision Manager documentation

Hot Fixes

Find quick solutions to problems or conduct routine system maintenance. SAS hot fixes have been tested and are fully supported.

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