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SAS Technical Papers

Marketing Research

Note: TS-722 and its subparts replace TS-694 and all earlier documents.
Date Title File Size
10Jan06 TS-723: Orthogonal Arrays (html) 35 KB
01Jan05 TS-722: Marketing Research Methods in SAS (PDF)
(TS-722A through TS-722L) SAS 8.2 and later
Note: You can get the entire book, 857 pages, from the "pdf" link above or each individual chapter from the "pdf" links below. If you get the chapters individually, get the macros contents, references, and index too.

Title, Preface, Contents, Concluding Remarks, References, Index. (PDF)

The macros(ZIP) are located here and with TS-722I.
8,089 KB




333 KB

307 KB
01Jan05 TS-722A: Uncovering Competitive Advantages (PDF) 961 KB
01Jan05 TS-722B:Introducing the Market Research Analysis Application (PDF) 335 KB
01Jan05 TS-722C: Experimental Design, Efficiency, Coding, and Choice Designs (PDF)
TS-722C (SAS)
3,705 KB
9 KB
01Jan05 TS-722D: Efficient Experimental Design with Marketing Research Applications (PDF) 313 KB
01Jan05 TS-722E: A General Method for Constructing Efficient Choice Designs (PDF) 319 KB
01Jan05 TS-722F: Discrete Choice (PDF)
TS-722F (SAS)
945 KB
121 KB
01Jan05 TS-722G: Multinomial Logit Models (PDF) 238 KB
01Jan05 TS-722H: Conjoint Analysis (PDF)
TS-722H (SAS)
472 KB
38 KB
01Jan05 TS-722I: Experimental Design and Choice Modeling Macros (PDF)
Macro Code (ZIP)
TS-722I (SAS)
684 KB
307 KB
25 KB
01Jan05 TS-722J: Linear Models and Conjoint Analysis with Nonlinear Spline Transformations (PDF) 529 KB
01Jan05 TS-722K: Graphical Scatter Plots of Labeled Points (PDF) 1,674 KB
01Jan05 TS-722L: Graphical Methods for Marketing Research (PDF) 955 KB