SAS Technical Papers » Marketing Research

Note: MR2010 and its subparts replace MR2009, TS-722, TS-694 and all earlier documents.

Date

Title

10Jan06

01Oct10

MR2010:	Marketing Research Methods in SAS (PDF)
	Macro Code (ZIP) Note: These macros might be older than the macros that you have automatically available. There is no reason to copy these macros if you are using a more recent SAS release than 9.2.
	All features work with SAS 9.2 and later, and most work with earlier SAS releases.
	You can get the entire book (1309 pages) from the "PDF" link above or each individual chapter from the "PDF" links below.
	Individual chapters are MR2010A through MR2010L.
	If you get the chapters individually, get the macros, table of contents, references, and index from here:
	Title, Preface, Contents, Concluding Remarks, References, Index. (PDF)

01Oct10

MR2010A: Uncovering Competitive Advantages (PDF)

01Oct10

MR2010B: Introducing the Market Research Analysis Application (PDF)

01Oct10

MR2010C:

Experimental Design: Efficiency, Coding, and Choice Designs (PDF)
SAS Program and Answers to Exercises (SAS)

01Oct10

MR2010D: Efficient Experimental Design with Marketing Research Applications (PDF)

01Oct10

MR2010E: A General Method for Constructing Efficient Choice Designs (PDF)

01Oct10

MR2010F:

Discrete Choice (PDF)
SAS Program (SAS)

01Oct10

MR2010G: Multinomial Logit Models (PDF)

01Oct10

MR2010H:

Conjoint Analysis (PDF)
SAS Program (SAS)

01Oct10

MR2010I:

Experimental Design and Choice Modeling Macros (PDF)
Macro Code (ZIP)

Note: These macros might be older than the macros that you have automatically available. There is no reason to copy these macros if you are using a more recent SAS release than 9.2.

A Quick Reference Guide to the Macro Options (PDF)
SAS Program (SAS)

Documentation for individual macros is available from here:

ChoicEff (PDF) Efficient choice design	MktEval (PDF) Evaluate design	MktRoll (PDF) Roll out choice design
MktAllo (PDF) Process allocation data	MktEx (PDF) Comprehensive linear design	MktRuns (PDF) Number of runs
MktBal (PDF) Balanced design	MktKey (PDF) Key for choice design	Paint (PDF) Interpolated colors
MktBIBD (PDF) Balanced incomplete block design	MktLab (PDF) Label attributes and levels	PHChoice (PDF) Customize PHREG for choice modeling
MktBlock (PDF) Block a design	MktMDiff (PDF) Process and analyze MaxDiff data	PlotIt (PDF) Scatter plots of labeled points
MktBSize (PDF) Balanced incomplete block design sizes	MktMerge (PDF) Merge data and choice design
MktDes (PDF) Linear design	MktOrth (PDF) Orthogonal array catalog
MktDups (PDF) Find duplicate runs	MktPPro (PDF) Partial profile design