SASŪ Marketing Optimization
SAS Marketing Optimization is a client-server application that enables marketers to determine the optimal set of customers to target, and the optimal communications to use for each customer. It can accommodate various types of constraints that commonly restrict direct marketing campaigns, such as budgetary and cell size restrictions, communication channel capacities, contact policy restrictions, and other types of business rules.
SAS Marketing Optimization is part of the SAS software offering, SAS Customer Intelligence.
The most recent release is SAS Customer Intelligence 6.4.
SAS Marketing Optimization 6.4 has changes and enhancements in the following areas:
- publication of solution tables to the Marketing Optimization LASR Analytic Server
- editable pre-populated constraints
- score code generation for some types of scenarios
- optimization of prioritization scenarios
- improved implementation of the optimization algorithm
Free Online Documentation
- SAS Customer Intelligence 6.4 Common Data Model: Data Dictionary
- SAS Customer Intelligence 6.4 Integration Utilities: User's Guide
- SAS Digital Marketing 6.4: Administrator's Guide
- SAS Digital Marketing 6.4: User's Guide
- SAS Marketing Automation 6: How-to Video Library
- SAS Marketing Automation 6.4: Administrator's Guide
- SAS Marketing Automation 6.4: User's Guide
- SAS Marketing Optimization 6.4: Administrator's Guide
- SAS Marketing Optimization 6.4: User's Guide
- SAS Real-Time Decision Manager 6.4: Administrator's Guide Updated 10AUG2015
- SAS Real-Time Decision Manager 6.4: User's Guide
SAS Decision Services 6.4
Access the administrative documentation for SAS Decision Services 6.4 for configuration and administration of the server components.
All online documentation for supported releases of SAS Marketing Optimization [HTML]
SAS Publishing Representatives are available in the U.S. from 8-5 ET to answer your documentation questions. Contact us at 1-800-727-3228 or e-mail.
Curriculum consultants are available in the U.S. from 9-5 EST. Contact us at 1-800-333-7660 or e-mail.
International customers, please contact your country office.
Online Support ResourcesThis page contains online support resources that are specific to this product. Visit the Support page to access various self-help and assisted-help resources or submit a problem through the SAS Technical Support form.
- How to cancel an optimization group in SAS Marketing Optimization
- SAS Marketing Optimization's Contact History option might become unchecked when you refresh the optimization group
- Benefits of Optimization for Banking
Air date: March 25, 2011