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SAS® Marketing Optimization

News about SAS Marketing Optimization
Increasing Efficiency in Optimization
SAS Marketing Optimization can be utilized to achieve many business objectives. In marketing optimization, the number of rows in the communications table correlates to the size of the mathematical problem that the optimization algorithm attempts to solve. If you can reduce the number of rows, the “optimization problem” will be solved more quickly and efficiently. This paper describes how Transamerica Life & Protection was able to significantly reduce the size of the “optimization problem” and complete their project.

Benefits of Optimization for Banking
Optimization, a powerful business analytics technique that improves decision making, is explained by Brent Lever of SAS. This technique is key to ensuring that campaigns and offers delivered to customers are timely, relevant, and efficient. In this segment, Brent explains how the financial services industry uses optimization to drive important business decisions.


Overview

SAS Marketing Optimization is a client-server application that enables marketers to determine the optimal set of customers to target, and the optimal communications to use for each customer. It can accommodate various types of constraints that commonly restrict direct marketing campaigns, such as budgetary and cell size restrictions, communication channel capacities, contact policy restrictions, and other types of business rules.

SAS Marketing Optimization is part of the SAS software offering, SAS Customer Intelligence.

Visit our general product information page on www.sas.com for more information.

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Documentation

The documentation for SAS Marketing Optimization, which is part of SAS Customer Intelligence, is provided on a secure site that requires a user ID and password, which you can obtain from your SAS Professional Services representative, or by contacting SAS Technical Support directly. In order to expedite your request, please include SAS Marketing Optimization in the subject field of the form.

SAS Customer Intelligence 5.4

  • SAS Customer Intelligence 5.4 Common Data Model: Data Dictionary
  • SAS Customer Intelligence 5.4 Integration Utilities: User’s Guide
  • SAS Digital Marketing 5.4: Administrator's Guide
  • SAS Digital Marketing 5.4: System Requirements
  • SAS Digital Marketing 5.4: User's Guide
  • SAS Digital Marketing 5.4: Web Studio User's Guide
  • SAS Marketing Automation 5.4: Administrator’s Guide
  • SAS Marketing Automation 5.4: User's Guide
  • SAS Marketing Optimization 5.4: User's Guide
  • SAS Real-Time Decision Manager 5.4: Administrator's Guide
  • SAS Real-Time Decision Manager 5.4: User's Guide

SAS Decision Services 5.5

SAS Real-Time Decision Manager plug-in components have been renamed SAS Decision Services as of version 5.41. Access the administrative documentation for SAS Decision Services 5.5 for configuration and administration of the server components.

SAS Decision Services lock

Need help?

SAS Publishing Representatives are available in the U.S. from 8-5 ET to answer your documentation questions. Contact us at 1-800-727-3228 or e-mail.

Training

Need help?

Curriculum consultants are available in the U.S. from 9-5 EST. Contact us at 1-800-333-7660 or e-mail.

International customers, please contact your country office.

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Samples and SAS Notes

Need help?

Visit the Support page to access various self-help and assisted-help resources or submit a problem through the SAS Technical Support Form.

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