Papers Topic List |
SAS Technical Papers
Marketing Research
| Note: MR2009 and its subparts replace TS-722, TS-694 and all earlier documents. | ||
| Date | Title | File Size |
| 10Jan06 | TS-723: Orthogonal Arrays (HTML) | 188 KB |
| 01Jan09 | MR2009: Marketing Research Methods in SAS (PDF) (MR2009A through MR2009L) SAS 9.2 and later Note: You can get the entire book, 1165 pages, from the "PDF" link above or each individual chapter from the "PDF" links below. If you get the chapters individually, get the macros, table of contents, references, and index too. Title, Preface, Contents, Concluding Remarks, References, Index. (PDF) The macros (ZIP) are located here and with MR2009.zip. MR2009: Changes and Enhancements (PDF) |
4,674 KB 357 KB 354 KB 73 KB |
| 01Jan09 | MR2009A: Uncovering Competitive Advantages (PDF) | 346 KB |
| 01Jan09 | MR2009B: Introducing the Market Research Analysis Application (PDF) | 294 KB |
| 01Jan09 | MR2009C: Experimental Design: Efficiency, Coding, and Choice Designs (PDF)
MR2009C: SAS Program and Answers to Exercises (SAS) |
724 KB 73 KB |
| 01Jan09 | MR2009D: Efficient Experimental Design with Marketing Research Applications (PDF) | 319 KB |
| 01Jan09 | MR2009E: A General Method for Constructing Efficient Choice Designs (PDF) | 317 KB |
| 01Jan09 | MR2009F: Discrete Choice (PDF)
MR2009F: SAS Program (SAS) |
991 KB 156 KB |
| 01Jan09 | MR2009G: Multinomial Logit Models (PDF) | 243 KB |
| 01Jan09 | MR2009H: Conjoint Analysis (PDF)
MR2009H: SAS Program (SAS) |
500 KB 39 KB |
| 01Jan09 | MR2009I: Experimental Design and Choice Modeling Macros (PDF) Macro Code (ZIP) MR2009I A Quick Reference Guide to the Macro Options (PDF) MR2009I: SAS Program (SAS) Documentation for individual macros are available from here: choiceff (PDF), mktallo (PDF), mktbal (PDF), mktbibd (PDF), mktblock (PDF), mktbsize (PDF), mktdes (PDF), mktdups (PDF), mkteval (PDF), mktex (PDF), mktkey (PDF), mktlab (PDF), mktmdiff (PDF), mktmerge (PDF), mktorth (PDF), mktppro (PDF), mktroll (PDF), mktruns (PDF), paint (PDF), phchoice (PDF), plotit (PDF). |
971 KB 357 KB 75 KB 69 KB |
| 01Jan09 | MR2009J: Linear Models and Conjoint Analysis with Nonlinear Spline Transformations (PDF) | 477 KB |
| 01Jan09 | MR2009K: Graphical Scatter Plots of Labeled Points (PDF) | 1,317 KB |
| 01Jan09 | MR2009L: Graphical Methods for Marketing Research (PDF) | 464 KB |
| TS-722 and its subparts are obsolete. However, you can still access them as follows: | ||
| 01Jan05 | TS-722: Marketing Research Methods in SAS (Obsolete PDF) (TS-722A through TS-722L) SAS 8.2 and later Note: You can get the entire book, 857 pages, from the "Obsolete PDF" link above or each individual chapter from the "Obsolete PDF" links below. If you get the chapters individually, get the macros contents, references, and index too. Title, Preface, Contents, Concluding Remarks, References, Index. (Obsolete PDF) The macros (Obsolete ZIP) are located here and with TS-722I. |
8,089 KB 333 KB 307 KB |
| 01Jan05 | TS-722A: Uncovering Competitive Advantages (Obsolete PDF) | 961 KB |
| 01Jan05 | TS-722B: Introducing the Market Research Analysis Application (Obsolete PDF) | 335 KB |
| 01Jan05 | TS-722C: Experimental Design, Efficiency, Coding, and Choice Designs (Obsolete PDF) | 3,705 KB |
| 01Jan05 | TS-722D: Efficient Experimental Design with Marketing Research Applications (Obsolete PDF) | 313 KB |
| 01Jan05 | TS-722E: A General Method for Constructing Efficient Choice Designs (Obsolete PDF) | 319 KB |
| 01Jan05 | TS-722F: Discrete Choice (Obsolete PDF) | 945 KB |
| 01Jan05 | TS-722G: Multinomial Logit Models (Obsolete PDF) | 238 KB |
| 01Jan05 | TS-722H: Conjoint Analysis (Obsolete PDF) | 472 KB |
| 01Jan05 | TS-722I: Experimental Design and Choice Modeling Macros (Obsolete PDF) Macro Code (Obsolete ZIP) |
684 KB 307 KB |
| 01Jan05 | TS-722J: Linear Models and Conjoint Analysis with Nonlinear Spline Transformations (Obsolete PDF) | 529 KB |
| 01Jan05 | TS-722K: Graphical Scatter Plots of Labeled Points (Obsolete PDF) | 1,674 KB |
| 01Jan05 | TS-722L: Graphical Methods for Marketing Research (Obsolete PDF) | 955 KB |