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SAS Technical Papers » Marketing Research

Papers Topic List 
Note: MR2010 and its subparts replace MR2009, TS-722, TS-694 and all earlier documents.
Date Title File Size
10Jan06 TS-723:      Orthogonal Arrays (HTML) 188 KB
01Oct10
MR2010:   Marketing Research Methods in SAS (PDF)
Macro Code (ZIP)
All features work with SAS 9.2 and later, and most work with earlier SAS releases.
You can get the entire book (1309 pages) from the "PDF" link above or each individual chapter from the "PDF" links below.
Individual chapters are MR2010A through MR2010L.
If you get the chapters individually, get the macros, table of contents, references, and index from here:
Title, Preface, Contents, Concluding Remarks, References, Index. (PDF)
4,251 KB
378 KB






362 KB
01Oct10 MR2010A: Uncovering Competitive Advantages (PDF) 340KB
01Oct10 MR2010B: Introducing the Market Research Analysis Application (PDF) 294 KB
01Oct10
MR2010C: Experimental Design: Efficiency, Coding, and Choice Designs (PDF)
SAS Program and Answers to Exercises (SAS)
758 KB
82 KB
01Oct10 MR2010D: Efficient Experimental Design with Marketing Research Applications (PDF) 317 KB
01Oct10 MR2010E: A General Method for Constructing Efficient Choice Designs (PDF) 316 KB
01Oct10
MR2010F: Discrete Choice (PDF)
SAS Program (SAS)
1,020 KB
180 KB
01Oct10 MR2010G: Multinomial Logit Models (PDF) 242 KB
01Oct10
MR2010H: Conjoint Analysis (PDF)
SAS Program (SAS)
489 KB
39 KB
01Oct10
MR2010I: Experimental Design and Choice Modeling Macros (PDF)
Macro Code (ZIP)
A Quick Reference Guide to the Macro Options (PDF)
SAS Program (SAS)

Documentation for individual macros is available from here:

ChoicEff (PDF) Efficient choice design MktEval (PDF) Evaluate design MktRoll (PDF) Roll out choice design
MktAllo (PDF) Process allocation data MktEx (PDF) Comprehensive linear design MktRuns (PDF) Number of runs
MktBal (PDF) Balanced design MktKey (PDF) Key for choice design PHChoice (PDF) Customize PHREG for choice modeling
MktBIBD (PDF) Balanced incomplete block design MktLab (PDF) Label attributes and levels
MktBlock (PDF) Block a design MktMDiff (PDF) Process and analyze MaxDiff data
MktBSize (PDF) Balanced incomplete block design sizes  MktMerge (PDF) Merge data and choice design
MktDes (PDF) Linear design MktOrth (PDF) Orthogonal array catalog Paint (PDF) Interpolated colors
MktDups (PDF) Find duplicate runs MktPPro (PDF) Partial profile design PlotIt (PDF) Scatter plots of labeled points
1,160 KB
378 KB
115 KB
112 KB
01Oct10 MR2010J: Linear Models and Conjoint Analysis with Nonlinear Spline Transformations (PDF) 414 KB
01Oct10 MR2010K: Graphical Scatter Plots of Labeled Points (PDF) 676 KB
01Oct10 MR2010L: Graphical Methods for Marketing Research (PDF) 338 KB