|Business Analytics for Sales and Marketing Managers: How to Compete in the Information Age|
By Gert Laursen and Jesper Thorlund
Anticipated publication date: Fourth quarter 2016
The new ways big data can be processed and applied to drive profits!
Business Analytics for Managers: Taking Business Intelligence Beyond Reporting, Second Edition, by Gert H. N. Laursen and Jesper Thorlund, offers up-to-date guidance and fresh applications of its popular framework to enable businesses to gain even more insight from their big data and stay way ahead of the competition with predictive models. Fully revised with comprehensive material on the technologies and practices revolutionizing the field, this single resource is all you need to create and practice high-level business analytics (BA) at the forward edge of innovation.
Focused on how BA can optimize business planning, this everyday guidebook gives you a convenient way to see how open-source software like Hadoop can open limitless opportunities for data storage and applications; dig into all the innovative ways companies are successfully using social media for both analysis and as a channel to apply the conclusions; and act confidently with authoritative explanations of the latest best practices for cloud technologies, data security, and more.
Before you decide you know how BA works, look at Business Analytics for Managers, Second Edition, and see all the ways it can work for you.
Table of Contents (PDF)