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SAS Books - Gert Laursen Author Page

About Gert Laursen

Gert Laursen author photo Gert Laursen is head of customer intelligence at Maersk Line, the largest containerized shipping company in the world, where he focuses on helping product-oriented organizations become more customer centered. He accomplishes this using various data sources, including data warehousing, questionnaires, and one-to-one interviews with customers, first-line staff, sales organizations, and other subject matter experts. Prior to joining Maersk, he was a business intelligence (BI) consultant for several years. A SAS user since 2002, he received his master's degree in business administration from the Aarhus Business School in Denmark and an Executive MBA from Henley Management College. A recognized thought leader in business intelligence in Denmark, Gert has been a speaker on BI topics at Dansk IT, Oracle, and Miracle, among other organizations.
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Business Analytics for Sales and Marketing Managers: How to Compete in the Information Age book cover Business Analytics for Managers: Taking Business Intelligence Beyond Reporting book cover

Business Analytics for Sales and Marketing Managers: How to Compete in the Information Age

By Gert Laursen

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Business Analytics for Managers: Taking Business Intelligence Beyond Reporting

By Gert Laursen and Jesper Thorlund

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