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SAS Books - Randy Collica Author Page

About Randy Collica

Randy Collica author photo Mr. Collica received a B.S. in electronic engineering from Northern Arizona University in 1982. He has 16 years' experience in the semiconductor manufacturing industry working on yield and product and quality engineering. Since 1998 he has been with Compaq and Hewlett-Packard as a Senior Business Analyst using data mining techniques for customer analytics in the Corp Customer Intelligence department. He is currently a Senior Solutions Architect for SAS Institute Inc., supporting the communications, entertainment/media, and high-tech manufacturing industries. His current interests are in clustering and ensemble models, knowledge and data engineering, missing data and imputation, and text mining techniques for use in business and customer intelligence. He has authored and co-authored 11 articles and 2 books. Mr. Collica has been a full member of the IEEE since 1982.
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SAS Talks Webinar - "Customer Segmentation Made Simple"

blog Understanding your customers
By This Author

Customer Segmentation and Clustering Using SAS Enterprise Miner, Second Edition book cover

Customer Segmentation and Clustering Using SAS Enterprise Miner, Second Edition

Table of Contents (PDF) Excerpt (PDF) Example Code and Data Updates Addendum to Chapter 16 Appendix: Description of Data Sets Used in Examples (PDF) Reviews Buy now