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Training & Books
SAS Talks Webinar - "Customer Segmentation Made Simple"
Most organizations that are engaged in analytics typically use models in a very tactical way. Many do not realize that applying models to customer data can be aggregated and used for assisting senior management in corporate strategic directions. The examples given in Strategic Analytics and SAS: Using Aggregate Data to Drive Organizational Initiatives, by Randy Collica, help readers discover how improvements in specific customer issues such as customer experience, brand loyalty, and purchasing behavior can be used to drive what-if scenarios so that management can have confidence in changing initiatives and knowing the business impact of doing so.