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Randy Collica
About Randy Collica
Randall S. Collica
is a senior business and data mining analyst at Hewlett-Packard, where he uses data-mining techniques for targeted marketing and customer analytics in the Customer Data and Knowledge Services department. Randy has developed customer scoring models as well as models to estimate corporate IT spending for use in tactical and strategic customer and prospect business intelligence. He earned a B.S. degree in electrical engineering from Northern Arizona University in 1982; he began using SAS software in 1991. Randy has authored and coauthored many articles and is a member of the IEEE.
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Podcast
:
Randy Collica visits the SAS Publishing booth at SAS Global Forum 2009 and shares his thoughts about his timely book
CRM Segmentation and Clustering Using SAS Enterprise Miner
, as well as gives us a glimpse into a new book under development.
Authorline Interview
, February 2007
By This Author
CRM Segmentation and Clustering Using SAS Enterprise Miner
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