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SAS Books - Randy Collica Author Page

About Randy Collica

Randy Collica author photo Mr. Collica received a B.S. in electronic engineering from Northern Arizona University in 1982. He has 16 years' experience in the semiconductor manufacturing industry working on yield and product and quality engineering. Since 1998 he has been with Compaq and Hewlett-Packard as a Senior Business Analyst using data mining techniques for customer analytics in the Corp Customer Intelligence department. He is currently a Senior Solutions Architect for SAS Institute Inc., supporting the communications, entertainment/media, and high-tech manufacturing industries. His current interests are in clustering and ensemble models, knowledge and data engineering, missing data and imputation, and text mining techniques for use in business and customer intelligence. He has authored and co-authored 11 articles and 2 books. Mr. Collica has been a full member of the IEEE since 1982.
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coming soonStrategic Analytics and SAS: Using Aggregate Data to Drive Organizational Initiatives
By Randall S. Collica
Anticipated publication date: Third quarter 2015

Most organizations that are engaged in analytics typically use models in a very tactical way. Many do not realize that applying models to customer data can be aggregated and used for assisting senior management in corporate strategic directions. The examples given in Strategic Analytics and SAS: Using Aggregate Data to Drive Organizational Initiatives, by Randy Collica, help readers discover how improvements in specific customer issues such as customer experience, brand loyalty, and purchasing behavior can be used to drive what-if scenarios so that management can have confidence in changing initiatives and knowing the business impact of doing so.

By This Author

Customer Segmentation and Clustering Using SAS Enterprise Miner, Second Edition book cover CRM Segmentation and Clustering Using SAS Enterprise Miner book cover

Customer Segmentation and Clustering Using SAS Enterprise Miner, Second Edition

Table of Contents (PDF) Excerpt (PDF) Example Code and Data Updates Addendum to Chapter 16 Appendix: Description of Data Sets Used in Examples (PDF) Reviews Buy now

CRM Segmentation and Clustering Using SAS Enterprise Miner

Example Code and Data