Customer Segmentation and Clustering Using SAS Enterprise Miner, Second Edition Review

"[This book] shines in the way it tackles large volumes and varieties of data, and the author manages to use segmentation to add measurable value. This book tells the reader what to do step by step, as a tutorial on segmentation and clustering, less a discussion of these topics even though each chapter brings forward a practical approach with one or two examples using marketing datasets…. The author takes care to present the topic of segmentation in a clear manner with business insights and motivations and finds good support in SAS Enterprise Miner 6.2 examples suitable for beginners."