Companies that offer subscription-based services (such as telecom and electric utilities) must evaluate the tradeoff between month-to-month (MTM) customers, who yield a high margin at the expense of lower lifetime, and customers who commit to a longer-term contract in return for a lower price. The objective, of course, is to maximize the Customer Lifetime Value (CLV). This tradeoff must be evaluated not only at the time of customer acquisition, but throughout the customer's tenure, particularly for fixed-term contract customers whose contract is due for renewal. In this paper, we present a mathematical model that optimizes the CLV against this tradeoff between margin and lifetime. The model is presented in the context of a cohort of existing customers, some of whom are MTM customers and others who are approaching contract expiration. The model optimizes the number of MTM customers to be swapped to fixed-term contracts, as well as the number of contract renewals that should be pursued, at various term lengths and price points, over a period of time. We estimate customer life using discrete-time survival models with time varying covariates related to contract expiration and product changes. Thereafter, an optimization model is used to find the optimal trade-off between margin and customer lifetime. Although we specifically present the contract expiration case, this model can easily be adapted for customer acquisition scenarios as well.

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SAS^® Visual Analytics provides self-service capabilities for users to analyze, explore, and report on their own data. As users explore their data, there is always a need to bring in more data sources, create new variables, combine data from multiple sources, and even update your data occasionally. SAS Visual Analytics provides targeted user capabilities to access, modify, and enhance data suitable for specific business needs. This paper provides a clear understanding of these capabilities and suggests best practices for self-service data management in SAS Visual Analytics.

Are we alone in this universe? This is a question that undoubtedly passes through every mind several times during a lifetime. We often hear a lot of stories about close encounters, Unidentified Flying Object (UFO) sightings and other mysterious things, but we lack the documented evidence for analysis on this topic. UFOs have been a matter of interest in the public for a long time. The objective of this paper is to analyze one database that has a collection of documented reports of UFO sightings to uncover any fascinating story related to the data. Using SAS^® Enterprise Miner™ 13.1, the powerful capabilities of text analytics and topic mining are leveraged to summarize the associations between reported sightings. We used PROC GEOCODE to convert addresses of sightings to the locations on the map. Then we used PROC GMAP procedure to produce a heat map to represent the frequency of the sightings in various locations. The GEOCODE procedure converts address data to geographic coordinates (latitude and longitude values). These geographic coordinates can then be used on a map to calculate distances or to perform spatial analysis. On preliminary analysis of the data associated with sightings, it was found that the most popular words associated with UFOs tell us about their shapes, formations, movements, and colors. The Text Profiler node in SAS Enterprise Miner 13.1 was leveraged to build a model and cluster the data into different levels of segment variable. We also explain how the opinions about the UFO sightings change over time using Text Profiling. Further, this analysis uses the Text Profile node to find interesting terms or topics that were used to describe the UFO sightings. Based on the feedback received at SAS^® analytics conference, we plan to incorporate a technique to filter duplicate comments and include weather in that location.

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In our management and collection area, there was no methodology that provided the optimal number of collection calls to get the customer to make the minimum payment of his or her financial obligation. We wanted to determine the optimal number of calls using the data envelopment analysis (DEA) optimization methodology. Using this methodology, we obtained results that positively impacted the way our customers were contacted. We can maintain a healthy bank and customer relationship, keep management and collection at an operational level, and obtain a more effective and efficient portfolio recovery. The DEA optimization methodology has been successfully used in various fields of manufacturing production. It has solved multi-criteria optimization problems, but it has not been commonly used in the financial sector, especially in the collection area. This methodology requires specialized software, such as SAS^® Enterprise Guide^® and its robust optimization. In this presentation, we present the PROC OPTMODEL and show how to formulate the optimization problem, create the programming, and process the data available.

The importance of econometrics in the analytics toolkit is increasing every day. Econometric modeling helps uncover structural relationships in observational data. This paper highlights the many recent changes to the SAS/ETS^® portfolio that increase your power to explain the past and predict the future. Examples show how you can use Bayesian regression tools for price elasticity modeling, use state space models to gain insight from inconsistent time series, use panel data methods to help control for unobserved confounding effects, and much more.

At the Multibanca Colpatria of Scotiabank, we offer a broad range of financial services and products in Colombia. In collection management, we currently manage more than 400,000 customers each month. In the call center, agents collect answers from each contact with the customer, and this information is saved in databases. However, this information has not been explored to know more about our customers and our own operation. The objective of this paper is to develop a classification model using the words in the answers from each customer from the call about receiving payment. Using a combination of text mining and cluster methodologies, we identify the possible conversations that can occur in each stage of delinquency. This knowledge makes developing specialized scripts for collection management possible.

Approximately 80% of world trade at present uses the seaways, with around 110,000 merchant vessels and 1.25 million marine farers transported and almost 6 billion tons of goods transferred every year. Marine piracy stands as a serious challenge to sea trade. Understanding how the pirate attacks occur is crucial in effectively countering marine piracy. Predictive modeling using the combination of textual data with numeric data provides an effective methodology to derive insights from both structured and unstructured data. 2,266 text descriptions about pirate incidents that occurred over the past seven years, from 2008 to the second quarter of 2014, were collected from the International Maritime Bureau (IMB) website. Analysis of the textual data using SAS^® Enterprise Miner™ 12.3, with the help of concept links, answered questions on certain aspects of pirate activities, such as the following: 1. What are the arms used by pirates for attacks? 2. How do pirates steal the ships? 3. How do pirates escape after the attacks? 4. What are the reasons for occasional unsuccessful attacks? Topics are extracted from the text descriptions using a text topic node, and the varying trends of these topics are analyzed with respect to time. Using the cluster node, attack descriptions are classified into different categories based on attack style and pirate behavior described by a set of terms. A target variable called Attack Type is derived from the clusters and is combined with other structured input variables such as Ship Type, Status, Region, Part of Day, and Part of Year. A Predictive model is built with Attact Type as the target variable and other structured data variables as input predictors. The Predictive model is used to predict the possible type of attack given the details of the ship and its travel. Thus, the results of this paper could be very helpful for the shipping industry to become more aware of possible attack types for different vessel types when traversing different routes , and to devise counter-strategies in reducing the effects of piracy on crews, vessels, and cargo.

The Ebola virus outbreak is producing some of the most significant and fastest trending news throughout the globe today. There is a lot of buzz surrounding the deadly disease and the drastic consequences that it potentially poses to mankind. Social media provides the basic platforms for millions of people to discuss the issue and allows them to openly voice their opinions. There has been a significant increase in the magnitude of responses all over the world since the death of an Ebola patient in a Dallas, Texas hospital. In this paper, we aim to analyze the overall sentiment that is prevailing in the world of social media. For this, we extracted the live streaming data from Twitter at two different times using the Python scripting language. One instance relates to the period before the death of the patient, and the other relates to the period after the death. We used SAS^® Text Miner nodes to parse, filter, and analyze the data and to get a feel for the patterns that exist in the tweets. We then used SAS^® Sentiment Analysis Studio to further analyze and predict the sentiment of the Ebola outbreak in the United States. In our results, we found that the issue was not taken very seriously until the death of the Ebola patient in Dallas. After the death, we found that prominent personalities across the globe were talking about the disease and then raised funds to fight it. We are continuing to collect tweets. We analyze the locations of the tweets to produce a heat map that corresponds to the intensity of the varying sentiment across locations.

Twitter is a powerful form of social media for sharing information about various issues and can be used to raise awareness and collect pointers about associated risk factors and preventive measures. Type-2 diabetes is a national problem in the US. We analyzed twitter feeds about Type-2 diabetes in order to suggest a rational use of social media with respect to an assertive study of any ailment. To accomplish this task, 900 tweets were collected using Twitter API v1.1 in a Python script. Tweets, follower counts, and user information were extracted via the scripts. The tweets were segregated into different groups on the basis of their annotations related to risk factors, complications, preventions and precautions, and so on. We then used SAS^® Text Miner to analyze the data. We found that 70% of the tweets stated the status quo, based on marketing and awareness campaigns. The remaining 30% of tweets contained various key terms and labels associated with type-2 diabetes. It was observed that influential users tweeted more about precautionary measures whereas non-influential people gave suggestions about treatments as well as preventions and precautions.

To bring order to the wild world of big data, EMC and its partners have joined forces to meet customer challenges and deliver a modern analytic architecture. This unified approach encompasses big data management, analytics discovery and deployment via end-to-end solutions that solve your big data problems. They are also designed to free up more time for innovation, deliver faster deployments, and help you find new insights from secure and properly managed data. The EMC Business Data Lake is a fully-engineered, enterprise-grade data lake built on a foundation of core data technologies. It provides pre-configured building blocks that enable self-service, end-to-end integration, management and provisioning of the entire big data environment. Major benefits include the ability to make more timely and informed business decisions and realize the vision of analytics in weeks instead of months.SAS enhances the Federation Business Data Lake by providing superior breadth and depth of analytics to tackle any big data analytics problem an organization might have, whether it's fraud detection, risk management, customer intelligence, predictive assets maintenance and others. SAS and EMC work together to deliver a robust and comprehensive big data solution with reduced risk, automated provisioning and configuration and is purpose-built for big data analytics workloads.

This presentation focuses on building a graph template in an easy-to-follow, step-by-step manner. The presentation begins with using Graph Template Language to re-create a simple series plot, and then moves on to include a secondary y-axis as well as multiple overlaid block plots to tell a more complex and complete story than would be possible using only the SGPLOT procedure.

With the expansive new features in SAS^® Visual Analytics 7.1, you can now take control of the graph data while viewing a report. Using parameterized expressions, calculated items, custom categories, and prompt controls, you can now change the measures or categories on a graph from a mobile device or web viewer. View your data from different perspectives while using the same graph. This paper demonstrates how you can use these features in SAS^® Visual Analytics Designer to create reports in which graph roles can be dynamically changed with the click of a button.

Because of the variety of card holders' behavior patterns and income sources, each consumer account can change to different states. Each consumer account can change to states such as non-active, transactor, revolver, delinquent, and defaulted, and each account requires an individual model for generated income prediction. The estimation of the transition probability between statuses at the account level helps to avoid the lack of memory in the MDP approach. The key question is which approach gives more accurate results: multinomial logistic regression or multistage decision tree with binary logistic regressions. This paper investigates the approaches to credit cards' profitability estimation at the account level based on multistates conditional probability by using the SAS/STAT procedure PROC LOGISTIC. Both models show moderate, but not strong, predictive power. Prediction accuracy for decision tree is dependent on the order of stages for conditional binary logistic regression. Current development is concentrated on discrete choice models as nested logit with PROC MDC.

In today's competitive world, acquiring new customers is crucial for businesses but what if most of the acquired customers turn out to be defaulters? This decision would backfire on the business and might lead to losses. The extant statistical methods have enabled businesses to identify good risk customers rather than intuitively judging them. The objective of this paper is to build a credit risk scorecard using the Credit Risk Node inside SAS^® Enterprise Miner™ 12.3, which can be used by a manager to make an instant decision on whether to accept or reject a customer's credit application. The data set used for credit scoring was extracted from UCI Machine Learning repository and consisted of 15 variables that capture details such as status of customer's existing checking account, purpose of the credit, credit amount, employment status, and property. To ensure generalization of the model, the data set has been partitioned using the data partition node in two groups of 70:30 as training and validation respectively. The target is a binary variable, which categorizes customers into good risk and bad risk group. After identifying the key variables required to generate the credit scorecard, a particular score was assigned to each of its sub groups. The final model generating the scorecard has a prediction accuracy of about 75%. A cumulative cut-off score of 120 was generated by SAS to make the demarcation between good and bad risk customers. Even in case of future variations in the data, model refinement is easy as the whole process is already defined and does not need to be rebuilt from scratch.

Learn how leading retailers are developing key findings in digital data to be leveraged across marketing, merchandising, and IT.

Analyzing the key success factors for hit songs in the Billboard music charts is an ongoing area of interest to the music industry. Although there have been many studies over the past decades on predicting whether a song has the potential to become a hit song, the following research question remains, Can hit songs be predicted? And, if the answer is yes, what are the characteristics of those hit songs? This study applies data mining techniques using SAS^® Enterprise Miner™ to understand why some music is more popular than other music. In particular, certain songs are considered one-hit wonders, which are in the Billboard music charts only once. Meanwhile, other songs are acknowledged as masterpieces. With 2,139 data records, the results demonstrate the practical validity of our approach.

Data scientists and analytic practitioners have become obsessed with quantifying the unknown. Through text mining third-person posthumous narratives in SAS^® Enterprise Miner™ 12.1, we measured tangible aspects of personalities based on the broadly accepted big-five characteristics: extraversion, agreeableness, conscientiousness, neuroticism, and openness. These measurable attributes are linked to common descriptive terms used throughout our data to establish statistical relationships. The data set contains over 1,000 obituaries from newspapers throughout the United States, with individuals who vary in age, gender, demographic, and socio-economic circumstances. In our study, we leveraged existing literature to build the ontology used in the analysis. This literature suggests that a third person's perspective gives insight into one's personality, solidifying the use of obituaries as a source for analysis. We statistically linked target topics such as career, education, religion, art, and family to the five characteristics. With these taxonomies, we developed multivariate models in order to assign scores to predict an individual's personality type. With a trained model, this study has implications for predicting an individual's personality, allowing for better decisions on human capital deployment. Even outside the traditional application of personality assessment for organizational behavior, the methods used to extract intangible characteristics from text enables us to identify valuable information across multiple industries and disciplines.

It has always been a million-dollar question, What inhibits a donor to donate? Many successful universities have deep roots in annual giving. We know donor sentiment is a key factor in drawing attention to engage donors. This paper is a summary of findings about donor behaviors using textual analysis combined with the power of predictive modeling. In addition to identifying the characteristics of donors, the paper focuses on identifying the characteristics of a first-time donor. It distinguishes the features of the first-time donor from the general donor pattern. It leverages the variations in data to provide deeper insights into behavioral patterns. A data set containing 247,000 records was obtained from the XYZ University Foundation alumni database, Facebook, and Twitter. Solicitation content such as email subject lines sent to the prospect base was considered. Time-dependent data and time-independent data were categorized to make unbiased predictions about the first-time donor. The predictive models use input such as age, educational records, scholarships, events, student memberships, and solicitation methods. Models such as decision trees, Dmine regression, and neural networks were built to predict the prospects. SAS^® Sentiment Analysis Studio and SAS^® Enterprise Miner™ were used to analyze the sentiment.

With the latest release of SAS^® Business Rules Manager, decision-making using SAS^® Stored Processes is now easier with simplified deployment via a web service for integration with your applications and business processes. This paper shows you how a user can publish analytics and rules as SOAP-based web services, track its usage, and dynamically update these decisions using SAS Business Rules Manager. In addition, we demonstrate how to integrate with SAS^® Model Manager using SAS^® Workflow to demonstrate how your other SAS^® applications and solutions can also simplify real-time decision-making through business rules.

Do you need to deliver business insight and analytics to support decision-making? Using SAS^® Enterprise Guide^®, you can access the full power of SAS^® for analytics, without needing to learn the details of SAS programming. This presentation focuses on the following uses of SAS Enterprise Guide: Exploring and understanding--getting a feel for your data and for its issues and anomalies Visualizing--looking at the relationships, trends, surprises Consolidating--starting to piece together the story Presenting--building the insight and analytics into a presentation using SAS Enterprise Guide

Proper management of master data is a critical component of any enterprise information system. However, effective master data management (MDM) requires that both IT and Business understand the life cycle of master data and the fundamental principles of entity resolution (ER). This presentation provides a high-level overview of current practices in data matching, record linking, and entity information life cycle management that are foundational to building an effective strategy to improve data integration and MDM. Particular areas of focus are: 1) The need for ongoing ER analytics--the systematic and quantitative measurement of ER performance; 2) Investing in clerical review and asserted resolution for continuous improvement; and 3) Addressing the large-scale ER challenge through distributed processing.

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Design of experiments (DOE) is an essential component of laboratory, greenhouse, and field research in the natural sciences. It has also been an integral part of scientific inquiry in diverse social science fields such as education, psychology, marketing, pricing, and social works. The principle and practices of DOE are among the oldest and the most advanced tools within the realm of statistics. DOE classification schemes, however, are diverse and, at times, confusing. In this presentation, we provide a simple conceptual classification framework in which experimental methods are grouped into classical and statistical approaches. The classical approach is further divided into pre-, quasi-, and true-experiments. The statistical approach is divided into one, two, and more than two factor experiments. Within these broad categories, we review several contemporary and widely used designs and their applications. The optimal use of Base SAS^® and SAS/STAT^® to analyze, summarize, and report these diverse designs is demonstrated. The prospects and challenges of such diverse and critically important analytics tools on business insight extraction in marketing and pricing research are discussed.

As pollution and population continue to increase, new concepts of eco-friendly commuting evolve. One of the emerging concepts is the bicycle sharing system. It is a bike rental service on a short-term basis at a moderate price. It provides people the flexibility to rent a bike from one location and return it to another location. This business is quickly gaining popularity all over the globe. In May 2011, there were only 375 bike rental schemes consisting of nearly 236,000 bikes. However, this number jumped to 535 bike sharing programs with approximately 517,000 bikes in just a couple of years. It is expected that this trend will continue to grow at a similar pace in the future. Most of the businesses involved in this system of bike rental are faced with the challenge of balancing supply and inconsistent demand. The number of bikes needed on a particular day can vary on several factors such as season, time, temperature, wind speed, humidity, holiday and day of the week. In this paper, we have tried to solve this problem using SAS^® Forecast Studio. Incorporating the effects of all the above factors and analyzing the demand trends of the last two years, we have been able to precisely forecast the number of bikes needed on any day in the future. Also, we are able to do the scenario analysis to observe the effect of particular variables on the demand.

Companies spend vast amounts of resources developing and enhancing proprietary software to clean their business data. Save time and obtain more accurate results by leveraging the SAS^® Quality Knowledge Base (QKB), formerly a DataFlux^® Data Quality technology. Tap into the existing QKB rules for cleansing contact information or product data, or easily design your own custom rules using the QKB editing tools. The QKB enables data management operations such as parsing, standardization, and fuzzy matching for contact information such as names, organizations, addresses, and phone numbers, or for product data attributes such as materials, colors, and dimensions. The QKB supports data in native character sets in over 38 locales. A single QKB can be shared by multiple SAS^® Data Management installations across your enterprise, ensuring consistent results on workstations, servers, and massive parallel processing systems such as Hadoop. In this breakout, a SAS R&D manager demonstrates the power and flexibility of the QKB, and answers your questions about how to deploy and customize the QKB for your environment.

This presentation provides a brief introduction to logistic regression analysis in SAS. Learn differences between Linear Regression and Logistic Regression, including ordinary least squares versus maximum likelihood estimation. Learn to: understand LOGISTIC procedure syntax, use continuous and categorical predictors, and interpret output from ODS Graphics.

For decades, mixed models been used by researchers to account for random sources of variation in regression-type models. Now they are gaining favor in business statistics to give better predictions for naturally occurring groups of data, such as sales reps, store locations, or regions. Learn about how predictions based on a mixed model differ from predictions in ordinary regression, and see examples of mixed models with business data.

Text data constitutes more than half of the unstructured data held in organizations. Buried within the narrative of customer inquiries, the pages of research reports, and the notes in servicing transactions are the details that describe concerns, ideas and opportunities. The historical manual effort needed to develop a training corpus is now no longer required, making it simpler to gain insight buried in unstructured text. With the ease of machine learning refined with the specificity of linguistic rules, SAS Contextual Analysis helps analysts identify and evaluate the meaning of the electronic written word. From a single, point-and-click GUI interface the process of developing text models is guided and visually intuitive. This presentation will walk through the text model development process with SAS Contextual Analysis. The results are in SAS format, ready for text-based insights to be used in any other SAS application.

SAS/ETS provides many tools to improve the productivity of the analyst who works with time series data. This tutorial will take an analyst through the process of turning transaction-level data into a time series. The session will then cover some basic forecasting techniques that use past fluctuations to predict future events. We will then extend this modeling technique to include explanatory factors in the prediction equation.

Do you have a SAS^® program that requires adding filenames to the input every time you run it? Aren't you tired of having to check for the files, check the names, and type them in? Check out how my SAS^® Enterprise Guide^® project checks for files, figures out the file names, and saves me from having to type in the file names for the input data files!

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In this session, we discuss the advantages of SAS^® Federation Server and how it makes it easier for business users to access secure data for reports and use analytics to drive accurate decisions. This frees up IT staff to focus on other tasks by giving them a simple method of sharing data using a centralized, governed, security layer. SAS Federation Server is a data server that provides scalable, threaded, multi-user, and standards-based data access technology in order to process and seamlessly integrate data from multiple data repositories. The server acts as a hub that provides clients with data by accessing, managing, and sharing data from multiple relational and non-relational data sources as well as from SAS^® data. Users can view data in big data sources like Hadoop, SAP HANA, Netezza, or Teradata, and blend them with existing database systems like Oracle or DB2. Security and governance features, such as data masking, ensure that the right users have access to the data and reduce the risk of exposure. Finally, data services are exposed via a REST API for simpler access to data from third-party applications.

Big data is quickly moving from buzzword to critical tool for today's analytics applications. It can be easy to get bogged down by Apache Hadoop terminology, but when you get down to it, big data is about empowering organizations to deliver the right message or product to the right audience at the right time. Find out how Epsilon built a next-generation marketing application, leveraging Cloudera and taking advantage of SAS^® capabilities by our data science/analytics team, that provides its clients with a 360-degree view of their customers. Join Bob Zurek, Senior Vice President of Products at Epsilon to hear how this new big data solution is enhancing customer service and providing a significant competitive differentiation.

How do you engage your report viewer on an emotional and intellectual level and tell the story of your data? You create a perfect graphic to tell that story using SAS^® Visual Analytics Graph Builder. This paper takes you on a journey by combining and manipulating graphs to refine your data's best possible story. This paper shows how layering visualizations can create powerful and insightful viewpoints on your data. You will see how to create multiple overlay graphs, single graphs with custom options, data-driven lattice graphs, and user-defined lattice graphs to vastly enhance the story-telling power of your reports and dashboards. Some examples of custom graphs covered in this paper are: resource timelines combined with scatter plots and bubble plots to enhance project reporting, butterfly charts combined with bubble plots to provide a new way to show demographic data, and bubble change plots to highlight the journey your data has traveled. This paper will stretch your imagination and showcase the art of the possible and will take your dashboard from mediocre to miraculous. You will definitely want to share your creative graph templates with your colleagues in the global SAS^® community.

In data mining modelling, data preparation is the most crucial, most difficult, and longest part of the mining process. A lot of steps are involved. Consider the simple distribution analysis of the variables, the diagnosis and reduction of the influence of variables' multicollinearity, the imputation of missing values, and the construction of categories in variables. In this presentation, we use data mining models in different areas like marketing, insurance, retail and credit risk. We show how to implement data preparation through SAS^® Enterprise Miner™, using different approaches. We use simple code routines and complex processes involving statistical insights, cluster variables, transform variables, graphical analysis, decision trees, and more.

Organizations are loading data into Hadoop platforms at an extraordinary rate. However, in order to extract value from these platforms, the data must be prepared for analytic exploit. As the volume of data grows, it becomes increasingly more important to reduce data movement, as well as to leverage the computing power of these distributed systems. This paper provides a cursory overview of SAS^® Data Loader, a product specifically aimed at these challenges. We cover the underlying mechanisms of how SAS Data Loader works, as well as how it's used to profile, cleanse, transform, and ultimately prepare data for analytics in Hadoop.

SAS^® Visual Analytics opens up a world of intuitive interactions, providing report creators the ability to develop more efficient ways to deliver information. Business-related hierarchies can be defined dynamically in SAS Visual Analytics to group data more efficiently--no more going back to the developers. Visualizations can interact with each other, with other objects within other sections, and even with custom applications and SAS^® stored processes. This paper provides a blueprint to streamline and consolidate reporting efforts using these interactions available in SAS Visual Analytics. The goal of this methodology is to guide users down information pathways that can progressively subset data into smaller, more understandable chunks of data, while summarizing each layer to provide insight along the way. Ultimately the final destination of the information pathway holds a reasonable subset of data so that a user can take action and facilitate an understood outcome.

In-database processing refers to the integration of advanced analytics into the data warehouse. With this capability, analytic processing is optimized to run where the data reside, in parallel, without having to copy or move the data for analysis. From a data governance perspective there are many good reasons to embrace in-database processing. Many analytical computing solutions and large databases use this technology because it provides significant performance improvements over more traditional methods. Come learn how Blue Cross Blue Shield of Tennessee (BCBST) uses in-database processing from SAS and Teradata.

The SAS^® Web Application Server is a lightweight server that provides enterprise-class features for running SAS^® middle-tier web applications. This server can be configured to use the SAS^® Web Infrastructure Platform Data Server for a transactional storage database. You can meet the high-availability data requirement in your business plan by implementing a SAS Web Infrastructure Data Server cluster. This paper focuses on how the SAS Web Infrastructure Data Server on the SAS middle tier can be configured for load balancing, and data replication involving multiple nodes. SAS^® Environment Manager and pgpool-II are used to enable these high-availability strategies, monitor the server status, and initiate failover as needed.

There are few business environments more dynamic than that of a casino. Serving a multitude of entertainment options to thousands of patrons every day results in a lot of customer interaction points. All of these interactions occur in a highly competitive environment where, if a patron doesn't feel that he is getting the recognition that he deserves, he can easily walk across the street to a competitor. Add to this the expected amount of reinvestment per patron in the forms of free meals and free play. Making high-quality real-time decisions during each customer interaction is critical to the success of a casino. Such decisions need to be relevant to customers' needs and values, reflect the strategy of the business, and help maximize the organization's profitability. Being able to make those decisions repeatedly is what separates highly successful businesses from those that flounder or fail. Casinos have a great deal of information about a patron's history, behaviors, and preferences. Being able to react in real time to newly gathered information captured in ongoing dialogues opens up new opportunities about what offers should be extended and how patrons are treated. In this session, we provide an overview of real-time decisioning and its capabilities, review the various opportunities for real-time interaction in a casino environment, and explain how to incorporate the outputs of analytics processes into a real-time decision engine.

A utility's meter data is a valuable asset that can be daunting to leverage. Consider that one household or premise can produce over 35,000 rows of information, consisting of over 8 MB of data per year. Thirty thousand meters collecting fifteen-minute-interval data with forty variables equates to 1.2 billion rows of data. Using SAS^® Visual Analytics, we provide examples of leveraging smart meter data to address business around revenue protection, meter operations, and customer analysis. Key analyses include identifying consumption on inactive meters, potential energy theft, and stopped or slowing meters; and support of all customer classes (for example, residential, small commercial, and industrial) and their data with different time intervals and frequencies.

Electricity is an extremely important product for society. In Brazil, the electric sector is regulated by ANEEL (Ag ncia Nacional de Energia El trica), and one of the regulated aspects is power loss in the distribution system. In 2013, 13.99% of all injected energy was lost in the Brazilian system. Commercial loss is one of the power loss classifications, which can be countered by inspections of the electrical installation in a search for irregularities in power meters. CEMIG (Companhia Energ tica de Minas Gerais) currently serves approximately 7.8 million customers, which makes it unfeasible (in financial and logistic terms) to inspect all customer units. Thus, the ability to select potential inspection targets is essential. In this paper, logistic regression models, decision tree models, and the Ensemble model were used to improve the target selection process in CEMIG. The results indicate an improvement in the positive predictive value from 35% to 50%.

This paper takes you through the steps for ways to modernize your analytical business processes using SAS^® Decision Manager, a centrally managed, easy-to-use interface designed for business users. See how you can manage your data, business rules, and models, and then combine those components to test and deploy as flexible decisions options within your business processes. Business rules, which usually exist today in SAS^® code, Java code, SQL scripts, or other types of scripts, can be managed as corporate assets separate from the business process. This will add flexibility and speed for making decisions as policies, customer base, market conditions, or other business requirements change. Your business can adapt quickly and still be compliant with regulatory requirements and support overall process governance and risk. This paper shows how to use SAS Decision Manager to build business rules using a variety of methods including analytical methods and straightforward explicit methods. In addition, we demonstrate how to manage or monitor your operational analytical models by using automation to refresh your models as data changes over time. Then we show how to combine your data, business rules, and analytical models together in a decision flow, test it, and learn how to deploy in batch or real time to embed decision results directly into your business applications or processes at the point of decision.

Use SAS^® to communicate with your colleagues and customers anywhere in the world, even if you do not speak the same language! In today's global economy, most of us can no longer assume that everyone in our company has an office in the same building, works in the same country, or speaks the same language. While it is vital to quickly analyze and report on large amounts of data, we must present our reports in a way that our readers can understand. New features in SAS^® Visual Analytics 7.1 give you the power to generate reports quickly and translate them easily so that your readers can comprehend the results. This paper describes how SAS^® Visual Analytics Designer 7.1 delivers the Power to Know^® in the language preferred by the report reader!

Walt Disney World Resort is home to four theme parks, two water parks, five golf courses, 26 owned-and-operated resorts, and hundreds of merchandise and dining experiences. Every year millions of guests stay at Disney resorts to enjoy the Disney Experience. Assigning physical rooms to resort and hotel reservations is a key component to maximizing operational efficiency and guest satisfaction. Solutions can range from automation to optimization programs. The volume of reservations and the variety and uniqueness of guest preferences across the Walt Disney World Resort campus pose an opportunity to solve a number of reasonably difficult room assignment problems by leveraging operations research techniques. For example, a guest might prefer a room with specific bedding and adjacent to certain facilities or amenities. When large groups, families, and friends travel together, they often want to stay near each other using specific room configurations. Rooms might be assigned to reservations in advance and upon request at check-in. Using mathematical programming techniques, the Disney Decision Science team has partnered with the SAS^® Advanced Analytics R&D team to create a room assignment optimization model prototype and implement it in SAS/OR^®. We describe how this collaborative effort has progressed over the course of several months, discuss some of the approaches that have proven to be productive for modeling and solving this problem, and review selected results.

Faced with diminishing forecast returns from the forecast engine within the existing replenishment application, Tractor Supply Company (TSC) engaged SAS^® Institute to deliver a fully integrated forecasting solution that promised a significant improvement of chain-wide forecast accuracy. The end-to-end forecast implementation including problems faced, solutions delivered, and results realized will be explored.

SAS^® Simulation Studio, a component of SAS/OR^® software for Microsoft Windows environments, provides powerful and versatile capabilities for building, executing, and analyzing discrete-event simulation models in a graphical environment. Its object-oriented, drag-and-drop modeling makes building and working with simulation models accessible to novice users, and its broad range of model configuration options and advanced capabilities makes SAS Simulation Studio suitable also for sophisticated, detailed simulation modeling and analysis. Although the number of modeling blocks in SAS Simulation Studio is small enough to be manageable, the number of ways in which they can be combined and connected is almost limitless. This paper explores some of the modeling methods and constructs that have proven most useful in practical modeling with SAS Simulation Studio. SAS has worked with customers who have applied SAS Simulation Studio to measure, predict, and improve system performance in many different industries, including banking, public utilities, pharmaceuticals, manufacturing, prisons, hospitals, and insurance. This paper looks at some discrete-event simulation modeling needs that arise in specific settings and some that have broader applicability, and it considers the ways in which SAS Simulation Studio modeling can meet those needs.

Read the paper (PDF). | Watch the recording.

Inpatient treatment is the most common type of treatment ordered for patients who have a serious ailment and need immediate attention. Using a data set about diabetes patients downloaded from the UCI Network Data Repository, we built a model to predict the probability that the patient will be rehospitalized within 30 days of discharge. The data has about 100,000 rows and 51 columns. In our preliminary analysis, a neural network turned out to be the best model, followed closely by the decision tree model and regression model.

Utility companies in America are always challenged when it comes to knowing when their infrastructure fails. One of the most critical components of a utility company's infrastructure is the transformer. It is important to assess the remaining lifetime of transformers so that the company can reduce costs, plan expenditures in advance, and largely mitigate the risk of failure. It is also equally important to identify the high-risk transformers in advance and to maintain them accordingly in order to avoid sudden loss of equipment due to overloading. This paper uses SAS^® to predict the lifetime of transformers, identify the various factors that contribute to their failure, and model the transformer into High, Medium, and Low risk categories based on load for easy maintenance. The data set from a utility company contains around 18,000 observations and 26 variables from 2006 to 2013, and contains the failure and installation dates of the transformers. The data set comprises many transformers that were installed before 2006 (there are 190,000 transformers on which several regression models are built in this paper to identify their risk of failure), but there is no age-related parameter for them. Survival analysis was performed on this left-truncated and right-censored data. The data set has variables such as Age, Average Temperature, Average Load, and Normal and Overloaded Conditions for residential and commercial transformers. Data creation involved merging 12 different tables. Nonparametric models for failure time data were built so as to explore the lifetime and failure rate of the transformers. By building a Cox's regression model, the important factors contributing to the failure of a transformer are also analyzed in this paper. Several risk- based models are then built to categorize transformers into High, Medium, and Low risk categories based on their loads. This categorization can help the utility companies to better manage the risks associated with transformer failures.

This paper presents a methodology developed to define and prioritize feeders with the least satisfactory performances for continuity of energy supply, in order to obtain an efficiency ranking that supports a decision-making process regarding investments to be implemented. Data Envelopment Analysis (DEA) was the basis for the development of this methodology, in which the input-oriented model with variable returns to scale was adopted. To perform the analysis of the feeders, data from the utility geographic information system (GIS) and from the interruption control system was exported to SAS^® Enterprise Guide^®, where data manipulation was possible. Different continuity variables and physical-electrical parameters were consolidated for each feeder for the years 2011 to 2013. They were separated according to the geographical regions of the concession area, according to their location (urban or rural), and then grouped by physical similarity. Results showed that 56.8% of the feeders could be considered as efficient, based on the continuity of the service. Furthermore, the results enable identification of the assets with the most critical performance and their benchmarks, and the definition of preliminary goals to reach efficiency.

The era of big data and health care reform is an exciting and challenging time for anyone whose work involves data security, analytics, data visualization, or health services research. This presentation examines important aspects of current approaches to quality improvement in health care based on data transparency and patient choice. We look at specific initiatives related to the Affordable Care Act (for example, the qualified entity program of section 10332 that allows the Centers for Medicare and Medicaid Services (CMS) to provide Medicare claims data to organizations for multi-payer quality measurement and reporting, the open payments program, and state-level all-payer claims databases to inform improvement and public reporting) within the context of a core issue in the era of big data: security and privacy versus transparency and openness. In addition, we examine an assumption that underlies many of these initiatives: data transparency leads to improved choices by health care consumers and increased accountability of providers. For example, recent studies of one component of data transparency, price transparency, show that, although health plans generally offer consumers an easy-to-use cost calculator tool, only about 2 percent of plan members use it. Similarly, even patients with high-deductible plans (presumably those with an increased incentive to do comparative shopping) seek prices for only about 10 percent of their services. Anyone who has worked in analytics, reporting, or data visualization recognizes the importance of understanding the intended audience, and that methodological transparency is as important as the public reporting of the output of the calculation of cost or quality metrics. Although widespread use of publicly reported health care data might not be a realistic goal, data transparency does offer a number of potential benefits: data-driven policy making, informed management of cost and use of services, as well as public health benefits through, for example, the rec ognition of patterns of disease prevalence and immunization use. Looking at this from a system perspective, we can distinguish five main activities: data collection, data storage, data processing, data analysis, and data reporting. Each of these activities has important components (such as database design for data storage and de-identification and aggregation for data reporting) as well as overarching requirements such as data security and quality assurance that are applicable to all activities. A recent Health Affairs article by CMS leaders noted that the big-data revolution could not have come at a better time, but it also recognizes that challenges remain. Although CMS is the largest single payer for health care in the U.S., the challenges it faces are shared by all organizations that collect, store, analyze, or report health care data. In turn, these challenges are opportunities for database developers, systems analysts, programmers, statisticians, data analysts, and those who provide the tools for public reporting to work together to design comprehensive solutions that inform evidence-based improvement efforts.

Dynamic pricing is a real-time strategy where corporations attempt to alter prices based on varying market demand. The hospitality industry has been doing this for quite a while, altering prices significantly during the summer months or weekends when demand for rooms is at a premium. In recent years, the sports industry has started to catch on to this trend, especially within Major League Baseball (MLB). The purpose of this paper is to explore the methodology of applying this type of pricing to the hockey ticketing arena.

As a part of regulatory compliance requirements, banks are required to submit reports based on Microsoft Excel, as per templates supplied by the regulators. This poses several challenges, including the high complexity of templates, the fact that implementation using ODS can be cumbersome, and the difficulty in keeping up with regulatory changes and supporting dynamic report content. At the same time, you need the flexibility to customize and schedule these reports as per your business requirements. This paper discusses an approach to building these reports using SAS^® XML Mapper and the Excel XML spreadsheet format. This approach provides an easy-to-use framework that can accommodate template changes from the regulators without needing to modify the code. It is implemented using SAS^® technologies, providing you the flexibility to customize to your needs. This approach also provides easy maintainability.

As a consequence of the financial crisis, banks are required to stress test their balance sheet and earnings based on prescribed macroeconomic scenarios. In the US, this exercise is known as the Comprehensive Capital Analysis and Review (CCAR) or Dodd-Frank Act Stress Testing (DFAST). In order to assess capital adequacy under these stress scenarios, banks need a unified view of their projected balance sheet, incomes, and losses. In addition, the bar for these regulatory stress tests is very high regarding governance and overall infrastructure. Regulators and auditors want to ensure that the granularity and quality of data, model methodology, and assumptions reflect the complexity of the banks. This calls for close internal collaboration and information sharing across business lines, risk management, and finance. Currently, this process is managed in an ad hoc, manual fashion. Results are aggregated from various lines of business using spreadsheets and Microsoft SharePoint. Although the spreadsheet option provides flexibility, it brings ambiguity into the process and makes the process error prone and inefficient. This paper introduces a new SAS^® stress testing solution that can help banks define, orchestrate and streamline the stress-testing process for easier traceability, auditability, and reproducibility. The integrated platform provides greater control, efficiency, and transparency to the CCAR process. This will enable banks to focus on more value-added analysis such as scenario exploration, sensitivity analysis, capital planning and management, and model dependencies. Lastly, the solution was designed to leverage existing in-house platforms that banks might already have in place.

Reporting Best Practices

SAS^® Visual Analytics provides numerous capabilities to analyze data lightning fast and make key business decisions that are critical for day-to-day operations. Depending on your organization, be it Human Resources, Sales, or Finance, the data can be easily mined by decision makers, providing information that empowers the user to make key business decisions. The right data preparation during report development is the key to success. SAS Visual Analytics provides the ability to explore the data and to make forecasts using automatic charting capabilities with a simple click-and-choose interface. The ability to load all the historical data into memory enables you to make decisions by analyzing the data patterns. The decision is within reach when the report designer uses SAS^® Visual Analytics Designer functionality like alerts, display rules, ranks, comments, and others. Planning your data preparation task is critical for the success of the report. Identify the category and measure values in the source data, and convert them appropriately, based on your planned usage. SAS Visual Analytics has capabilities that help perform conversion on the fly. Creating meaningful derived variables on the go and hierarchies on the run reduces development time. Alerts notifications are sent to the right decision makers by e-mail when the report objects contain data that meets certain criteria. The system monitors the data, and the report developer can specify how frequently the system checks are made and the frequency at which the notifications are sent. Display rules help in highlighting the right metrics to leadership, which helps focus the decision makers on the right metric in the data maze. For example, color coding the metrics quickly tells the report user which business problems require action. Ranking the metrics, such as top 10 or bottom 10, can help the decision makers focus on a success or on problem areas. They can drill into more details about why they stand out or fall b ehind. Discussing a report metric in a particular report can be done using the comments feature. Responding to other comments can lead to the right next steps for the organization. Also, data quality is always monitored when you have actionable reports, which helps to create a responsive and reliable reporting environment.

Retailers, amongst nearly every other consumer business are under more pressure and competition than ever before. Today 's consumer is more connected, informed and empowered and the pace of innovation is rapidly changing the way consumers shop. Retailers are expected to sift through and implement digital technology, make sense of their Big Data with analytics, change processes and cut costs all at the same time. Today 's session, SRetail 2015 the landscape, trends, and technology will cover major issues retailers are facing today as well as both business and technology trends that will shape their future.

Join us for lunch as we discuss the benefits of being part of the elite group that is SAS Certified Professionals. The SAS Global Certification program has awarded more than 79,000 credentials to SAS users across the globe. Come listen to Terry Barham, Global Certification Manager, give an overview of the SAS Certification program, explain the benefits of becoming SAS certified and discuss exam preparation tips. This session will also include a Q&A section where you can get answers to your SAS Certification questions.

The goal of this presentation is to provide user group an update on retail solution releases in past one year and the roadmap moving forward.

Individual investors face a daunting challenge. They must select a portfolio of securities comprised of a manageable number of individual stocks, bonds and/or mutual funds. An investor might initiate her portfolio selection process by choosing the number of unique securities to hold in her portfolio. This is both a practical matter and a matter of risk management. It is practical because there are tens of thousands of actively traded securities from which to choose and it is impractical for an individual investor to own every available security. It is also a risk management measure because investible securities bring with them the potential of financial loss -- to the point of becoming valueless in some cases. Increasing the number of securities in a portfolio decreases the probability that an investor will suffer drastically from corporate bankruptcy, for instance. However, holding too many securities in a portfolio can restrict performance. After deciding the number of securities to hold, the investor must determine which securities she will include in her portfolio and what proportion of available cash she will allocate to each security. Once her portfolio is constructed, the investor must manage the portfolio over time. This generally entails periodically reassessing the proportion of each security to maintain as time advances, but may also involve the elimination of some securities and the initiation of positions in new securities. This paper introduces an analytically driven method for portfolio security selection based on minimizing the mean correlation of returns across the portfolio. It also introduces a method for determining the proportion of each security that should be maintained within the portfolio. The methods for portfolio selection and security weighting described herein work in conjunction to maximize expected portfolio return, while minimizing the probability of loss over time. This involves a re-visioning of Harry Markowitz's Nobel Prize winning concept kno wn as Efficient Frontier . Resultant portfolios are assessed via Monte Carlo simulation and results are compared to the Standard & Poor's 500 Index and Warren Buffett's Berkshire Hathaway, which has a well-establish history of beating the Standard & Poor's 500 Index over a long period. To those familiar with Dr. Markowitz's Modern Portfolio Theory this paper may appear simply as a repackaging of old ideas. It is not.

SAS^® Visual Analytics is a powerful tool for exploring, analyzing, and reporting on your data. Whether you understand your data well or are in need of additional insights, SAS Visual Analytics has the capabilities you need to discover trends, see relationships, and share the results with your information consumers. This paper presents a case study applying the capabilities of SAS Visual Analytics to NCAA Division I college football data from 2005 through 2014. It follows the process from reading raw comma-separated values (csv) files through processing that data into SAS data sets, doing data enrichment, and finally loading the data into in-memory SAS^® LASR™ tables. The case study then demonstrates using SAS Visual Analytics to explore detailed play-by-play data to discover trends and relationships, as well as to analyze team tendencies to develop game-time strategies. Reports on player, team, conference, and game statistics can be used for fun (by fans) and for profit (by coaches, agents and sportscasters). Finally, the paper illustrates how all of these capabilities can be delivered via the web or to a mobile device--anywhere--even in the stands at the stadium. Whether you are using SAS Visual Analytics to study college football data or to tackle a complex problem in the financial, insurance, or manufacturing industry, SAS Visual Analytics provides the power and flexibility to score a big win in your organization.

Data visualization can be like a GPS directing us to where in the sea of data we should spend our analytical efforts. In today's big data world, many businesses are still challenged to quickly and accurately distill insights and solutions from ever-expanding information streams. Wells Fargo CEO John Stumpf challenges us with the following: We all work for the customer. Our customers say to us, 'Know me, understand me, appreciate me and reward me.' Everything we need to know about a customer must be available easily, accurately, and securely, as fast as the best Internet search engine. For the Wells Fargo Credit Risk department, we have been focused on delivering more timely, accurate, reliable, and actionable information and analytics to help answer questions posed by internal and external stakeholders. Our group has to measure, analyze, and provide proactive recommendations to support and direct credit policy and strategic business changes, and we were challenged by a high volume of information coming from disparate data sources. This session focuses on how we evaluated potential solutions and created a new go-forward vision using a world-class visual analytics platform with strong data governance to replace manually intensive processes. As a result of this work, our group is on its way to proactively anticipating problems and delivering more dynamic reports.

This workshop provides hands-on experience using SAS^® Enterprise Miner. Workshop participants will learn to: open a project, create and explore a data source, build and compare models, and produce and examine score code that can be used for deployment.

This workshop provides hands-on experience using SAS^® Forecast Server. Workshop participants will learn to: create a project with a hierarchy, generate multiple forecast automatically, evaluate the forecasts accuracy, and build a custom model.

This workshop provides hands-on experience with SAS^® Data Loader for Hadoop. Workshop participants will configure SAS Data Loader for Hadoop and use various directives inside SAS Data Loader for Hadoop to interact with data in the Hadoop cluster.

This workshop provides hands-on experience with SAS^® Visual Analytics. Workshop participants will explore data with SAS^® Visual Analytics Explorer and design reports with SAS^® Visual Analytics Designer.

This workshop provides hands-on experience with SAS^® Visual Statistics. Workshop participants will learn to: move between the Visual Analytics Explorer interface and Visual Statistics, fit automatic statistical models, create exploratory statistical analysis, compare models using a variety of metrics, and create score code.

This workshop provides hands-on experience using SAS^® Text Miner. Workshop participants will learn to: read a collection of text documents and convert them for use by SAS Text Miner using the Text Import node, use the simple query language supported by the Text Filter node to extract information from a collection of documents, use the Text Topic node to identify the dominant themes and concepts in a collection of documents, and use the Text Rule Builder node to classify documents having pre-assigned categories.

This paper presents an application of the SURVEYSELECT procedure. The objective is to draw a systematic random sample from financial data for review. Topics covered in this paper include a brief review of systematic sampling, variable definitions, serpentine sorting, and an interpretation of the output.

Read the paper (PDF). | Download the data file (ZIP).

Before the Internet era, you might not have come across many Sankey diagrams. These diagrams, which contain nodes and links (paths) that cross, intertwine, and have different widths, were named after Captain Sankey. He first created this type of diagram to visualize steam engine efficiency. Sankey diagrams used to have very specialized applications such as mapping out energy, gas, heat, or water distribution and flow, or cost budget flow. These days, it's become very common to display the flow of web traffic or customer actions and reactions through Sankey diagrams as well. Sankey diagrams in SAS^® Visual Analytics easily enable users to create meaningful visualizations that represent the flow of data from one event or value to another. In this paper, we take a look at the components that make up a Sankey diagram: 1. Nodes; 2. Links; 3. Drop-off links; 4. A transaction. In addition, we look at a practical example of how Sankey diagrams can be used to evaluate web traffic and influence the design of a website. We use SAS Visual Analytics to demonstrate the best way to build a Sankey diagram.

The two primary objectives of multi-tiered causal analysis (MTCA) are to support and evaluate business strategies based on the effectiveness of marketing actions in both a competitive and holistic environment. By tying the performance of a brand, product, or SKU at retail to internal replenishment shipments at a point in time, the outcome of making a change to the marketing mix (demand) can be simulated and evaluated to determine the full impact on supply (shipments). The key benefit of MTCA is that it captures the entire supply chain by focusing on marketing strategies to shape future demand and to link them, using a holistic framework, to shipments (supply). These relationships are what truly define the marketplace and all marketing elements within the supply chain.

Understanding organizational trends in spending can help overseeing government agencies make appropriate modifications in spending to best serve the organization and the citizenry. However, given millions of line items for organizations annually, including free-form text, it is unrealistic for these overseeing agencies to succeed by using only a manual approach to this textual data. Using a publicly available data set, this paper explores how business users can apply text analytics using SAS^® Contextual Analysis to assess trends in spending for particular agencies, apply subject matter expertise to refine these trends into a taxonomy, and ultimately, categorize the spending for organizations in a flexible, user-friendly manner. SAS^® Visual Analytics enables dynamic exploration, including modeling results from SAS^® Visual Statistics, in order to assess areas of potentially extraneous spending, providing actionable information to the decision makers.

Technology is always changing. To succeed in this ever-evolving landscape, organizations must embrace the change and look for ways to use it to their advantage. Even standard business tasks such as creating reports are affected by the rapid pace of technology. Reports are key to organizations and their customers. Therefore, it is imperative that organizations employ current technology to provide data in customized and meaningful reports across a variety of media. The SAS^® Output Delivery System (ODS) gives you that edge by providing tools that enable you to package, present, and deliver report data in more meaningful ways, across the most popular desktop and mobile devices. To begin, the paper illustrates how to modify styles in your reports using the ODS CSS style engine, which incorporates the use of cascading style sheets (CSS) and the ODS document object model (DOM). You also learn how you can use SAS ODS to customize and generate reports in the body of e-mail messages. Then the paper discusses methods for enhancing reports and rendering them in desktop and mobile browsers by using the HTML and HTML5 ODS destinations. To conclude, the paper demonstrates the use of selected SAS ODS destinations and features in practical, real-world applications.

In today's omni-channel world, consumers expect retailers to deliver the product they want, where they want it, when they want it, at a price they accept. A major challenge many retailers face in delighting their customers is successfully predicting consumer demand. Business decisions across the enterprise are affected by these demand estimates. Forecasts used to inform high-level strategic planning, merchandising decisions (planning assortments, buying products, pricing, and allocating and replenishing inventory) and operational execution (labor planning) are similar in many respects. However, each business process requires careful consideration of specific input data, modeling strategies, output requirements, and success metrics. In this session, learn how leading retailers are increasing sales and profitability by operationalizing forecasts that improve decisions across their enterprise.

Marketers often face a cross-channel challenge in making sense of the behavior of web visitors who spend considerable time researching an item online, even putting the item in a wish list or checkout basket, but failing to follow up with an actual purchase online, instead opting to purchase the item in the store. This research shows the use of SAS^® Visual Analytics to address this challenge. This research uses a large data set of simulated web transactional data, combines it with common IDs to attach the data to in-store retail data, and studies it in SAS Visual Analytics. In this presentation, we go over tips and tricks for using SAS Visual Analytics on a non-distributed server. The loaded data set is analyzed step by step to show how to draw correlations in the web browsing behavior of customers and how to link the data to their subsequent in-store behavior. It shows how we can draw inferences between web visits and in-store visits by department. You'll change your marketing strategy as a result of the research.

SAS^® Office Analytics, SAS^® Visual Analytics, and SAS^® Studio provide excellent data analysis and report generation. When these products are combined, their deep interoperability enables you to take your analysis and reporting to the next level. Build interactive reports in SAS^® Visual Analytics Designer, and then view, customize and comment on them from Microsoft Office and SAS^® Enterprise Guide^®. Create stored processes in SAS Enterprise Guide, and then run them in SAS Visual Analytics Designer, mobile tablets, or SAS Studio. Run your SAS Studio tasks in SAS Enterprise Guide and Microsoft Office using data provided by those applications. These interoperability examples and more will enable you to combine and maximize the strength of each of the applications. Learn more about this integration between these products and what's coming in the future in this session.

Understanding the behavior of your customers is key to improving and maintaining revenue streams. It is a critical requirement in the crafting of successful marketing campaigns. Using SAS^® Visual Analytics, you can analyze and explore user behavior, click paths, and other event-based scenarios. Flow visualizations help you to best understand hotspots, highlight common trends, and find insights in individual user paths or in aggregated paths. This paper explains the basic concepts of path analysis as well as provides detailed background information about how to use flow visualizations within SAS Visual Analytics.

The measurement of factors influencing consumer purchasing decisions is of interest to all manufacturers of goods, retailers selling these goods, and consumers buying these goods. In the past decade, conjoint analysis has become one of the commonly used statistical techniques for analyzing the decisions or trade-offs consumers make when they purchase products. Although recent years have seen increased use of conjoint analysis and conjoint software, there is limited work that has spelled out a systematic procedure on how to do a conjoint analysis or how to use conjoint software. This paper reviews basic conjoint analysis concepts, describes the mathematical and statistical framework on which conjoint analysis is built, and introduces the TRANSREG and PHREG procedures, their syntaxes, and the output they generate using simplified real-life data examples. This paper concludes by highlighting some of the substantives issues related to the application of conjoint analysis in a business environment and the available auto call macros in SAS/STAT^®, SAS/IML^®, and SAS/QC^® software that can handle more complex conjoint designs and analyses. The paper will benefit the basic SAS user, and statisticians and research analysts in every industry, especially those in marketing and advertisement.

This session describes our journey from data acquisition to text analytics on clinical, textual data.

This presentation details the steps involved in using SAS^® Enterprise Miner™ to text mine a sample of member complaints. Specifically, it describes how the Text Parsing, Text Filtering, and Text Topic nodes were used to generate topics that described the complaints. Text mining results are reviewed (slightly modified for confidentiality), as well as conclusions and lessons learned from the project.

Tracking responses is one of the most important aspects of the campaign life cycle for a marketing analyst; yet this is often a daunting task. This paper provides guidance for how to determine what is a response, how it is defined for your business, and how you collect data to support it. It provides guidance in the context of SAS^® Marketing Automation and beyond.

In this session, I discuss an overall approach to governing Big Data. I begin with an introduction to Big Data governance and the governance framework. Then I address the disciplines of Big Data governance: data ownership, metadata, privacy, data quality, and master and reference data management. Finally, I discuss the reference architecture of Big Data, and how SAS^® tools can address Big Data governance.

Credit card usage modelling is a relatively innovative task of client predictive analytics compared to risk modelling such as credit scoring. The credit limit utilization rate is a problem with limited outcome values and highly dependent on customer behavior. Proportion prediction techniques are widely used for Loss Given Default estimation in credit risk modelling (Belotti and Crook, 2009; Arsova et al, 2011; Van Berkel and Siddiqi, 2012; Yao et al, 2014). This paper investigates some regression models for utilization rate with outcome limits applied and provides a comparative analysis of the predictive accuracy of the methods. Regression models are performed in SAS/STAT^® using PROC REG, PROC LOGISTIC, PROC NLMIXED, PROC GLIMMIX, and SAS^® macros for model evaluation. The conclusion recommends credit limit utilization rate prediction techniques obtained from the empirical analysis.

This unique culture has access to lots of data, unstructured and structured; is innovative, experimental, groundbreaking, and doesn't follow convention; and has access to powerful new infrastructure technologies and scalable, industry-standard computing power like never seen before. The convergence of data, and innovative spirit, and the means to process it is what makes this a truly unique culture. In response to that, SAS^® proposes The New Analytics Experience. Attend this session to hear more about the New Analytics Experience and the latest Intel technologies that make it possible.

A maximum harvest in farming analytics is achieved only if analytics can also be operationalized at the level of core business applications. Mapped to the use of SAS^® Analytics, the fruits of SAS be shared with Enterprise Business Applications by SAP. Learn how your SAS environment, including the latest of SAS^® In-Memory Analytics, can be integrated with SAP applications based on the SAP In-Memory Platform SAP HANA. We'll explore how a SAS^® Predictive Modeling environment can be embedded inside SAP HANA and how native SAP HANA data management capabilities such as SAP HANA Views, Smart Data Access, and more can be leveraged by SAS applications and contribute to an end-to-end in-memory data management and analytics platform. Come and see how you can extend the reach of your SAS^® Analytics efforts with the SAP HANA integration!

Currently, there are several methods for reading JSON formatted files into SAS^® that depend on the version of SAS and which products are licensed. These methods include user-defined macros, visual analytics, PROC GROOVY, and more. The user-defined macro %GrabTweet, in particular, provides a simple way to directly read JSON-formatted tweets into SAS^® 9.3. The main limitation of %GrabTweet is that it requires the user to repeatedly run the macro in order to download large amounts of data over time. Manually downloading tweets while conforming to the Twitter rate limits might cause missing observations and is time-consuming overall. Imagine having to sit by your computer the entire day to continuously grab data every 15 minutes, just to download a complete data set of tweets for a popular event. Fortunately, the %GrabTweet macro can be modified to automate the retrieval of Twitter data based on the rate that the tweets are coming in. This paper describes the application of the %GrabTweet macro combined with batch processing to download tweets without manual intervention. Users can specify the phrase parameters they want, run the batch processing macro, leave their computer to automatically download tweets overnight, and return to a complete data set of recent Twitter activity. The batch processing implements an automated retrieval of tweets through an algorithm that assesses the rate of tweets for the specified topic in order to make downloading large amounts of data simpler and effortless for the user.

Interactive Voice Response (IVR) systems are likely one of the best and worst gifts to the world of communication, depending on who you ask. Businesses love IVR systems because they take out hundreds of millions of dollars of call center costs in automation of routine tasks, while consumers hate IVRs because they want to talk to an agent! It is a delicate balancing act to manage an IVR system that saves money for the business, yet is smart enough to minimize consumer abrasion by knowing who they are, why they are calling, and providing an easy automated solution or a quick route to an agent. There are many aspects to designing such IVR systems, including engineering, application development, omni-channel integration, user interface design, and data analytics. For larger call volume businesses, IVRs generate terabytes of data per year, with hundreds of millions of rows per day that track all system and customer- facing events. The data is stored in various formats and is often unstructured (lengthy character fields that store API return information or text fields containing consumer utterances). The focus of this talk is the development of a data mining framework based on SAS^® that is used to parse and analyze IVR data in order to provide insights into usability of the application across various customer segments. Certain use cases are also provided.

Becoming one of the best memorizers in the world doesn't happen overnight. With hard work, dedication, a bit of obsession, and with the assistance of some clever analytics metrics, Nelson Dellis was able to climb himself up to the top of the memory rankings in under a year to become the now 3x USA Memory Champion. In this talk, he explains what it takes to become the best at memory, what is involved in such grueling memory competitions, and how analytics helped him get there.

A Chinese wind energy company designs several hundred wind farms each year. An important step in its design process is micrositing, in which it creates a layout of turbines for a wind farm. The amount of energy that a wind farm generates is affected by geographical factors (such as elevation of the farm), wind speed, and wind direction. The types of turbines and their positions relative to each other also play a critical role in energy production. Currently the company is using an open-source software package to help with its micrositing. As the size of wind farms increases and the pace of their construction speeds up, the open-source software is no longer able to support the design requirements. The company wants to work with a commercial software vendor that can help resolve scalability and performance issues. This paper describes the use of the OPTMODEL and OPTLSO procedures on the SAS^® High-Performance Analytics infrastructure together with the FCMP procedure to model and solve this highly nonlinear optimization problem. Experimental results show that the proposed solution can meet the company's requirements for scalability and performance. A Chinese wind energy company designs several hundred wind farms each year. An important step of their design process is micro-siting, which creates a layout of turbines for a wind farm. The amount of energy generated from a wind farm is affected by geographical factors (such as elevation of the farm), wind speed, and wind direction. The types of turbines and their positions relative to each other also play critical roles in the energy production. Currently the company is using an open-source software package to help them with their micro-siting. As the size of wind farms increases and the pace of their construction speeds up, the open-source software is no longer able to support their design requirements. The company wants to work with a commercial software vendor that can help them resolve scalability and performance issues. This pap er describes the use of the FCMP, OPTMODEL, and OPTLSO procedures on the SAS^® High-Performance Analytics infrastructure to model and solve this highly nonlinear optimization problem. Experimental results show that the proposed solution can meet the company's requirements for scalability and performance.

Throughout the latter part of the twentieth century, the United States of America has experienced an incredible boom in the rate of incarceration of its citizens. This increase arguably began in the 1970s when the Nixon administration oversaw the beginning of the war on drugs in America. The U.S. now has one of the highest rates of incarceration among industrialized nations. However, the citizens who have been incarcerated on drug charges have disproportionately been African American or other racial minorities, even though many studies have concluded that drug use is fairly equal among racial groups. In order to remedy this situation, it is essential to first understand why so many more people have been arrested and incarcerated. In this research, I explore a potential explanation for the epidemic of mass incarceration. I intend to answer the question does gubernatorial rhetoric have an effect on the rate of incarceration in a state? More specifically, I am interested in examining the language that the governor of a state uses at the annual State of the State address in order to see if there is any correlation between rhetoric and the subsequent rate of incarceration in that state. In order to understand any possible correlation, I use SAS^® Text Miner and SAS^® Contextual Analysis to examine the attitude towards crime in each speech. The political phenomenon that I am trying to understand is how state government employees are affected by the tone that the chief executive of a state uses towards crime, and whether the actions of these state employees subsequently lead to higher rates of incarceration. The governor is the top government official in charge of employees of a state, so when this official addresses the state, the employees may take the governor's message as an order for how they do their jobs. While many political factors can affect legislation and its enforcement, a governor has the ability to set the tone of a state when it comes to policy issues suc h as crime.

In this era of bigdata, the use of text analytics to discover insights is rapidly gainingpopularity in businesses. On average, more than 80 percent of the data inenterprises may be unstructured. Text analytics can help discover key insightsand extract useful topics and terms from the unstructured data. The objectiveof this paper is to build a model using textual data that predicts the factorsthat contribute to downtime of a truck. This research analyzes the data of over200,000 repair tickets of a leading truck manufacturing company. After theterms were grouped into fifteen key topics using text topic node of SAS^® TextMiner, a regression model was built using these topics to predict truckdowntime, the target variable. Data was split into training and validation fordeveloping the predictive models. Knowledge of the factors contributing todowntime and their associations helped the organization to streamline theirrepair process and improve customer satisfaction.

Mathematical optimization is a powerful paradigm for modeling and solving business problems that involve interrelated decisions about resource allocation, pricing, routing, scheduling, and similar issues. The OPTMODEL procedure in SAS/OR^® software provides unified access to a wide range of optimization solvers and supports both standard and customized optimization algorithms. This paper illustrates PROC OPTMODEL's power and versatility in building and solving optimization models and describes the significant improvements that result from PROC OPTMODEL's many new features. Highlights include the recently added support for the network solver, the constraint programming solver, and the COFOR statement, which allows parallel execution of independent solver calls. Best practices for solving complex problems that require access to more than one solver are also demonstrated.

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Network diagrams in SAS^® Visual Analytics help highlight relationships in complex data by enabling users to visually correlate entire populations of values based on how they relate to one another. Network diagrams are appealing because they enable an analyst to visualize large volumes and relationships of data and to assign multiple roles to represent key factors for analysis such as node size and color and linkage size and color. SAS Visual Analytics can overlay a network diagram on top of a spatial geographic map for an even more appealing visualization. This paper focuses specifically on how to prepare data for network diagrams and how to build network diagrams in SAS Visual Analytics. This paper provides two real-world examples illustrating how to visualize users and groups from SAS^® metadata and how banks can visualize transaction flow using network diagrams.

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Whether you have a few variables to compare or billions of rows of data to explore, seeing the data in visual format can make all the difference in the insights you glean. In this session, learn how to determine which data is best delivered through visualization, understand the myriad types of data visualizations for use with your big data, and create effective data visualizations. If you are new to data visualization, this talk will help you understand how to best communicate with your data.

When you are analyzing your data and building your models, you often find out that the data cannot be used in the intended way. Systematic pattern, incomplete data, and inconsistencies from a business point of view are often the reason. You wish you could get a complete picture of the quality status of your data much earlier in the analytic lifecycle. SAS^® analytics tools like SAS^® Visual Analytics help you to profile and visualize the quality status of your data in an easy and powerful way. In this session, you learn advanced methods for analytic data quality profiling. You will see case studies based on real-life data, where we look at time series data from a bird's-eye-view and interactively profile GPS trackpoint data from a sail race.

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The latest releases of SAS^® Data Integration Studio and DataFlux^® Data Management Platform provide an integrated environment for managing and transforming your data to meet new and increasingly complex data management challenges. The enhancements help develop efficient processes that can clean, standardize, transform, master, and manage your data. The latest features include capabilities for building complex job processes, new web-based development and job monitoring environments, enhanced ELT transformation capabilities, big data transformation capabilities for Hadoop, integration with the analytic platform provided by SAS^® LASR™ Analytic Server, enhanced features for lineage tracing and impact analysis, and new features for master data and metadata management. This paper provides an overview of the latest features of the products and includes use cases and examples for leveraging product capabilities.

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Many retail and consumer packaged goods (CPG) companies are now keeping track of what their customers purchased in the past, often through some form of loyalty program. This record keeping is one example of how modern corporations are building data sets that have a panel structure, a data structure that is also pervasive in insurance and finance organizations. Panel data (sometimes called longitudinal data) can be thought of as the joining of cross-sectional and time series data. Panel data enable analysts to control for factors that cannot be considered by simple cross-sectional regression models that ignore the time dimension. These factors, which are unobserved by the modeler, might bias regression coefficients if they are ignored. This paper compares several methods of working with panel data in the PANEL procedure and discusses how you might benefit from using multiple observations for each customer. Sample code is available.

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