There is often a poor understanding of what analytics means within the organization, and how (and even if) analytic projects should be managed and integrated into a development lifecycle. This book will provide both project managers and analytic practitioners with a comprehensive overview of the principles, processes, and practices behind analytic lifecycle management. Readers will learn techniques for initiating, planning, and executing on analytic development projects with a focus on agile methodologies (primarily Scrum), and gain an understanding of how agile methods fit into traditional project delivery methodologies. Readers will obtain practical knowledge of agile development frameworks and be able to determine which methodologies are best suited for their needs along with the change management techniques needed within the organizations to be successful. Numerous case studies are provided.