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SAS Books - Lori Schafer Author Page

About Lori Schafer

Lori Schafer author photo Lori Schafer is the Executive Advisor for SAS Institute's Retail Practice. Schafer, an entrepreneur with twenty-five years of experience in retail and consumer-packaged goods' technology, was CEO of Marketmax, Inc., and President of SAS Global Retail. She serves on the board of directors of several retail and technology companies as well as the National Retail Federation.
Conversations
Extras and Events

Video interview: TheStreet.com with Lori Schafer

Online Article: "Got The Social Media Blues? This New Book Will Change Your Mood," by Matt Pillar, editor in chief of Retail Solutions Online

YouTube "The Nuts and Bolts of Social Media," interview with Deb Orton of SAS
By This Author

Branded! How Retailers Engage Consumers with Social Media and Mobility book cover

Branded! How Retailers Engage Consumers with Social Media and Mobility

By Bernie Brennan and Lori Schafer
Table of Contents (PDF) Excerpt (PDF) Twitter Feed Reviews Buy now