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SAS Books - Fiona McNeill Author Page

About Fiona McNeill

Fiona McNeil author photo
Fiona McNeill is Global Product Marketing Manager at SAS and oversees the product marketing and messaging for specific SAS technologies. With a background in applying analytics to real-world business scenarios, she focuses on the automation of analytic insight in both business and application processing. Having been at SAS for over 15 years, she has worked with organizations across a variety of industries, understanding their business and helping them derive tangible benefit from their strategic use of technology. She has also held roles in product management, product strategy, consulting, and sales at SAS. McNeill has received multiple innovation awards at SAS, and when focused in the customer intelligence market, was identified as a Pioneer and one of the Most Influential People by CRMPower. Prior to SAS, she was a member of IBM Global Services.

McNeill has published both in academic journals and several business publications, conducted education seminars, and presented at both academic and industry conferences over the course of her career. She received her MA in Quantitative Behavioral Geography from McMaster University, examining inter-temporal time dependence in consumer purchasing behavior, and she graduated cum laude with a BSc in Bio-Physical Systems from the University of Toronto.

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The Heuristics in Analytics: A Practical Perspective of What Influences Our Analytical World book cover

Heuristics in Analytics: A Practical Perspective of What Influences Our Analytical World

By Carlos Andre Reis Pinheiro and Fiona McNeill
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