"Analytics are driving the future of the retail industry. Cox’s book is the only comprehensive source on these tools. Become familiar with its contents, or suffer at the prowess of competitors who did!"
Thomas H. Davenport
Distinguished Professor, Babson College
Coauthor of Competing on Analytics and Analytics at Work
"A must-read for any business executive or technologist wanting a quick, practical, and easy-to-understand summary of the power of retail analytics. Every retailer is interested in increasing sales and profitability and reducing costs. Emmett’s practical knowledge and real-life examples demonstrates how!"
Lori J. Schafer
Coauthor of Branded! How Retailers Engage Consumers with Social Media and Mobility
and Executive Advisor, Retail, SAS Institute