Big Data, Big Innovation: Enabling Competitive Differentiation through Business Analytics Reviews

"This book is a comprehensive look at the tidal wave of change that big data is driving across the globe. It is a must-read practical guide for key decision makers in the big data space. Once again Evan has done an excellent job demystifying the 'how to' challenge that every organization is facing today."

Mark Steyn
CEO Asia Pacific

"Big Data, Big Innovation joins an exclusive club as one of the very few practical guides to analytics for the businessperson."

Steve Bennett
Head of Analytics and Information Management
News Corporation

"Evan explores the intersection of two of the biggest corporate game changers of our generation: the increasingly burgeoning amount of information available and the strategy shift from a fixation on operational performance to business innovation.

Doug Laney
VP Information Innovation

"Evan Stubbs' new book provides great insight into driving innovation through the sea of Big Data and Business Analytics . . . don't miss out!"

Jay Liebowitz,
Orkand Endowed Chair in Management and Technology
University of Maryland University College
editor of Big Data and Business Analytics

"Brilliant and scintillating read, peppered with pragmatic doses of analytical insights . . . Evan's ability to weave together a confluence of factors into a coherent and clear framework for organizations embarking on this journey makes it a remarkable read."

Rahul Bhandari
Chief Analytics Officer
Cathay Pacific Asia Miles

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