SAS Visual Analytics Papers A-Z

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Paper SAS1877-2015:
Access, Modify, Enhance: Self-Service Data Management in SAS® Visual Analytics
SAS® Visual Analytics provides self-service capabilities for users to analyze, explore, and report on their own data. As users explore their data, there is always a need to bring in more data sources, create new variables, combine data from multiple sources, and even update your data occasionally. SAS Visual Analytics provides targeted user capabilities to access, modify, and enhance data suitable for specific business needs. This paper provides a clear understanding of these capabilities and suggests best practices for self-service data management in SAS Visual Analytics.
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Gregor Herrmann, SAS
Paper 3276-2015:
All In: Integrated Enterprise-Wide Analytics and Reporting with SAS® Visual Analytics and SAS® Business intelligence
In 2013, the University of North Carolina (UNC) at Chapel Hill initiated enterprise-wide use of SAS® solutions for reporting and data transformations. Just over one year later, the initial rollout was scheduled to go live to an audience of 5,500 users as part of an adoption of PeopleSoft ERP for Finance, Human Resources, Payroll, and Student systems. SAS® Visual Analytics was used for primary report delivery as an embedded resource within the UNC Infoporte, an existing portal. UNC made the date. With the SAS solutions, UNC delivered the data warehouse and initial reports on the same day that the ERP systems went live. After the success of the initial launch, UNC continues to develop and evolve the solution with additional technologies, data, and reports. This presentation touches on a few of the elements required for a medium to large size organization to integrate SAS solutions such as SAS Visual Analytics and SAS® Enterprise Business Intelligence within their infrastructure.
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Jonathan Pletzke, UNC Chapel Hill
Paper 3354-2015:
Applying Data-Driven Analytics to Relieve Suffering Associated with Natural Disasters
Managing the large-scale displacement of people and communities caused by a natural disaster has historically been reactive rather than proactive. Following a disaster, data is collected to inform and prompt operational responses. In many countries prone to frequent natural disasters such as the Philippines, large amounts of longitudinal data are collected and available to apply to new disaster scenarios. However, because of the nature of natural disasters, it is difficult to analyze all of the data until long after the emergency has passed. For this reason, little research and analysis have been conducted to derive deeper analytical insight for proactive responses. This paper demonstrates the application of SAS® analytics to this data and establishes predictive alternatives that can improve conventional storm responses. Humanitarian organizations can use this data to understand displacement patterns and trends and to optimize evacuation routing and planning. Identifying the main contributing factors and leading indicators for the displacement of communities in a timely and efficient manner prevents detrimental incidents at disaster evacuation sites. Using quantitative and qualitative methods, responding organizations can make data-driven decisions that innovate and improve approaches to managing disaster response on a global basis. The benefits of creating a data-driven analytical model can help reduce response time, improve the health and safety of displaced individuals, and optimize scarce resources in a more effective manner. The International Organization for Migration (IOM), an intergovernmental organization, is one of the first-response organizations on the ground that responds to most emergencies. IOM is the global co-load for the Camp Coordination and Camp Management (CCCM) cluster in natural disasters. This paper shows how to use SAS® Visual Analytics and SAS® Visual Statistics for the Philippines in response to Super Typhoon Haiyan in Nove mber 2013 to develop increasingly accurate models for better emergency-preparedness. Using data collected from IOM's Displacement Tracking Matrix (DTM), the final analysis shows how to better coordinate service delivery to evacuation centers sheltering large numbers of displaced individuals, applying accurate hindsight to develop foresight on how to better respond to emergencies and disasters. Predictive models build on patterns found in historical and transactional data to identify risks and opportunities. The capacity to predict trends and behavior patterns related to displacement and mobility has the potential to enable the IOM to respond in a more timely and targeted manner. By predicting the locations of displacement, numbers of persons displaced, number of vulnerable groups, and sites at most risk of security incidents, humanitarians can respond quickly and more effectively with the appropriate resources (material and human) from the outset. The end analysis uses the SAS® Storm Optimization model combined with human mobility algorithms to predict population movement.
Lorelle Yuen, International Organization for Migration
Kathy Ball, Devon Energy
Paper 3327-2015:
Automated Macros to Extract Data from the National (Nationwide) Inpatient Sample (NIS)
The use of administrative databases for understanding practice patterns in the real world has become increasingly apparent. This is essential in the current health-care environment. The Affordable Care Act has helped us to better understand the current use of technology and different approaches to surgery. This paper describes a method for extracting specific information about surgical procedures from the Healthcare Cost and Utilization Project (HCUP) database (also referred to as the National (Nationwide) Inpatient Sample (NIS)).The analyses provide a framework for comparing the different modalities of surgerical procedures of interest. Using an NIS database for a single year, we want to identify cohorts based on surgical approach. We do this by identifying the ICD-9 codes specific to robotic surgery, laparoscopic surgery, and open surgery. After we identify the appropriate codes using an ARRAY statement, a similar array is created based on the ICD-9 codes. Any minimally invasive procedure (robotic or laparoscopic) that results in a conversion is flagged as a conversion. Comorbidities are identified by ICD-9 codes representing the severity of each subject and merged with the NIS inpatient core file. Using a FORMAT statement for all diagnosis variables, we create macros that can be regenerated for each type of complication. These created macros are compiled in SAS® and stored in the library that contains the four macros that are called by tables. They call the macros for different macros variables. In addition, they create the frequencies of all cohorts and create the table structure with the title and number of the table. This paper describes a systematic method in SAS/STAT® 9.2 to extract the data from NIS using the ARRAY statement for the specific ICD-9 codes, to format the extracted data for the analysis, to merge the different NIS databases by procedures, and to use automatic macros to generate the report.
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Ravi Tejeshwar Reddy Gaddameedi, California State University,Eastbay
Usha Kreaden, Intuitive Surgical
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Paper SAS1788-2015:
BI-on-BI for SAS® Visual Analytics
SAS® Visual Analytics is deployed by many customers. IT departments are tasked with efficiently managing the server resources, achieving maximum usage of resources, optimizing availability, and managing costs. Business users expect the system to be available when needed and to perform to their expectations. Business executives who sponsor business intelligence (BI) and analytical projects like to see that their decision to support and finance the project meets business requirements. Business executives also like to know how different people in the organization are using SAS Visual Analytics. With the release of SAS Visual Analytics 7.1, new functionality is added to support the memory management of the SAS® LASR™ Analytic Server. Also, new out-of-the-box usage and audit reporting is introduced. This paper covers BI-on-BI for SAS Visual Analytics. Also, all the new functionality introduced for SAS Visual Analytics administration and questions about the resource management, data compression, and out-of-the-box usage reporting of SAS Visual Analytics are also discussed. Key product capabilities are demonstrated.
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Murali Nori, SAS
Paper SAS1824-2015:
Bust Open That ETL Black Box and Apply Proven Techniques to Successfully Modernize Data Integration
So you are still writing SAS® DATA steps and SAS macros and running them through a command-line scheduler. When work comes in, there is only one person who knows that code, and they are out--what to do? This paper shows how SAS applies extract, transform, load (ETL) modernization techniques with SAS® Data Integration Studio to gain resource efficiencies and to break down the ETL black box. We are going to share the fundamentals (metadata foldering and naming standards) that ensure success, along with steps to ease into the pool while iteratively gaining benefits. Benefits include self-documenting code visualization, impact analysis on jobs and tables impacted by change, and being supportable by interchangeable bench resources. We conclude with demonstrating how SAS® Visual Analytics is being used to monitor service-level agreements and provide actionable insights into job-flow performance and scheduling.
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Brandon Kirk, SAS
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Paper SAS1913-2015:
Clustering Techniques to Uncover Relative Pricing Opportunities: Relative Pricing Corridors Using SAS® Enterprise Miner and SAS® Visual Analytics
The impact of price on brand sales is not always linear or independent of other brand prices. We demonstrate, using sales information and SAS® Enterprise Miner, how to uncover relative price bands where prices might be increased without losing market share or decreased slightly to gain share.
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Ryan Carr, SAS
Charles Park, Lenovo
Paper SAS1854-2015:
Creating Reports in SAS® Visual Analytics Designer That Dynamically Substitute Graph Roles on the Fly Using Parameterized Expressions
With the expansive new features in SAS® Visual Analytics 7.1, you can now take control of the graph data while viewing a report. Using parameterized expressions, calculated items, custom categories, and prompt controls, you can now change the measures or categories on a graph from a mobile device or web viewer. View your data from different perspectives while using the same graph. This paper demonstrates how you can use these features in SAS® Visual Analytics Designer to create reports in which graph roles can be dynamically changed with the click of a button.
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Kenny Lui, SAS
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Paper 3386-2015:
Defining and Mapping a Reasonable Distance for Consumer Access to Market Locations
Using geocoded addresses from FDIC Summary of Deposits data with Census geospatial data including TIGER boundary files and population-weighted centroid shapefiles, we were able to calculate a reasonable distance threshold by metropolitan statistical area (MSA) (or metropolitan division, where applicable (MD)) through a series of SAS® DATA steps and SQL joins. We first used the Cartesian join with PROC SQL on the data set containing population-weighted centroid coordinates. (The data set contained geocoded coordinates of approximately 91,000 full-service bank branches.) Using the GEODIST function in SAS, we were able to calculate the distance to the nearest bank branch from the population-weighted centroid of each Census tract. The tract data set was then grouped by MSA/MD and sorted in ascending order within each grouping (using the RETAIN function) by distance to the nearest bank branch. We calculated the cumulative population and cumulative population percent for each MSA/MD. The reasonable threshold distance is established where cumulative population percent is closest (in either direction +/-) to 90%.
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Sarah Campbell, Federal Deposit Insurance Corporation
Paper SAS4780-2015:
Deriving Insight Across the Enterprise from Digital Data
Learn how leading retailers are developing key findings in digital data to be leveraged across marketing, merchandising, and IT.
Rachel Thompson, SAS
Paper 3201-2015:
Designing Big Data Analytics Undergraduate and Postgraduate Programs for Employability by Using National Skills Frameworks
There is a widely forecast skills gap developing between the numbers of Big Data Analytics (BDA) graduates and the predicted jobs market. Many universities are developing innovative programs to increase the numbers of BDA graduates and postgraduates. The University of Derby has recently developed two new programs that aim to be unique and offer the applicants highly attractive and career-enhancing programs of study. One program is an undergraduate Joint Honours program that pairs analytics with a range of alternative subject areas; the other is a Master's program that has specific emphasis on governance and ethics. A critical aspect of both programs is the synthesis of a Personal Development Planning Framework that enables the students to evaluate their current status, identifies the steps needed to develop toward their career goals, and that provides a means of recording their achievements with evidence that can then be used in job applications. In the UK, we have two sources of skills frameworks that can be synthesized to provide a self-assessment matrix for the students to use as their Personal Development Planning (PDP) toolkit. These are the Skills Framework for the Information Age (SFIA-Plus) framework developed by the SFIA Foundation, and the Student Employability Profiles developed by the Higher Education Academy. A new set of National Occupational Skills (NOS) frameworks (Data Science, Data Management, and Data Analysis) have recently been released by the organization e-Skills UK for consultation. SAS® UK has had significant input to this new set of NOSs. This paper demonstrates how curricula have been developed to meet the Big Data Analytics skills shortfall by using these frameworks and how these frameworks can be used to guide students in their reflective development of their career plans.
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Richard Self, University of Derby
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Paper 3242-2015:
Entropy-Based Measures of Weight of Evidence and Information Value for Variable Reduction and Segmentation for Continuous Dependent Variables
My SAS® Global Forum 2013 paper 'Variable Reduction in SAS® by Using Weight of Evidence (WOE) and Information Value (IV)' has become the most sought-after online article on variable reduction in SAS since its publication. But the methodology provided by the paper is limited to reduction of numeric variables for logistic regression only. Built on a similar process, the current paper adds several major enhancements: 1) The use of WOE and IV has been expanded to the analytics and modeling for continuous dependent variables. After the standardization of a continuous outcome, all records can be divided into two groups: positive performance (outcome y above sample average) and negative performance (outcome y below sample average). This treatment is rigorously consistent with the concept of entropy in Information Theory: the juxtaposition of two opposite forces in one equation, and a stronger contrast between the two suggests a higher intensity , that is, more information delivered by the variable in question. As the standardization keeps the outcome variable continuous and quantified, the revised formulas for WOE and IV can be used in the analytics and modeling for continuous outcomes such as sales volume, claim amount, and so on. 2) Categorical and ordinal variables can be assessed together with numeric ones. 3) Users of big data usually need to evaluate hundreds or thousands of variables, but it is not uncommon that over 90% of variables contain little useful information. We have added a SAS macro that trims these variables efficiently in a broad-brushed manner without a thorough examination. Afterward, we examine the retained variables more carefully on their behaviors to the target outcome. 4) We add Chi-Square analysis for categorical/ordinal variables and Gini coefficients for numeric variable in order to provide additional suggestions for segmentation and regression. With the above enhancements added, a SAS macro program is provided at the end of the paper as a complete suite for variable reduction/selection that efficiently evaluates all variables together. The paper provides a detailed explanation for how to use the SAS macro and how to read the SAS outputs that provide useful insights for subsequent linear regression, logistic regression, or scorecard development.
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Alec Zhixiao Lin, PayPal Credit
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Paper 3275-2015:
Great Performances: SAS® Visual Analytics Performance Monitoring and Enhancement
At the University of North Carolina at Chapel Hill, we had the pleasure of rolling out a strong enterprise-wide SAS® Visual Analytics environment in 10 months, with strong support from SAS. We encountered many bumps in the road, moments of both mountain highs and worrisome lows, as we learned what we could and could not do, and new ways to accomplish our goals. Our journey started in December of 2013 when a decision was made to try SAS Visual Analytics for all reporting, and incorporate other solutions only if and when we hit an insurmountable obstacle. We are still strongly using SAS Visual Analytics and are augmenting the tools with additional products. Along the way, we learned a number of things about the SAS Visual Analytics environment that are gems, whether one is relatively new to SAS® or an old hand. Measuring what is happening is paramount to knowing what constraints exist in the system before trying to enhance performance. Targeted improvements help if measurements can be made before and after each alteration. There are a few architectural alterations that can help in general, but we have seen that measuring is the guaranteed way to know what the problems are and whether the cures were effective.
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Jonathan Pletzke, UNC Chapel Hill
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Paper SAS1722-2015:
HTML5 and SAS® Mobile BI: Empowering Business Managers with Analytics and Business Intelligence
Business managers are seeing the value of incorporating business information and analytics in daily decision-making with real-time information, when and where it is needed during business meetings and customer engagements. Real-time access of customer and business information reduces the latency in decision-making with confidence and accuracy, increasing the overall efficiency of the company. SAS is introducing new product options with HTML5 and adding advanced features in SAS® Mobile BI in SAS® Visual Analytics 7.2 to enhance the reach and experience of business managers to SAS® analytics and dashboards from SAS Visual Analytics. With SAS Mobile BI 7.2, SAS will push the limits of a business user's ability to author and change the content of dashboards and reports on mobile devices. This presentation focuses on both the new HTML5-based product options and the new advancements made with SAS Mobile BI that empower business users. We present in detail the scope and new features that are offered with the HTML5-based viewer and with SAS Mobile BI from SAS Visual Analytics. Since the new HTML5-based viewer and SAS Mobile BI are the viewer options for business users to visualize and consume the content from SAS Visual Analytics, this presentation demonstrates the two products in detail. Key product capabilities are demoed.
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Murali Nori, SAS
Paper SAS1704-2015:
Helpful Hints for Transitioning to SAS® 9.4
A group tasked with testing SAS® software from the customer perspective has gathered a number of helpful hints for SAS® 9.4 that will smooth the transition to its new features and products. These hints will help with the 'huh?' moments that crop up when you are getting oriented and will provide short, straightforward answers. We also share insights about changes in your order contents. Gleaned from extensive multi-tier deployments, SAS® Customer Experience Testing shares insiders' practical tips to ensure that you are ready to begin your transition to SAS 9.4. The target audience for this paper is primarily system administrators who will be installing, configuring, or administering the SAS 9.4 environment. (This paper is an updated version of the paper presented at SAS Global Forum 2014 and includes new features and software changes since the original paper was delivered, plus any relevant content that still applies. This paper includes information specific to SAS 9.4 and SAS 9.4 maintenance releases.)
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Cindy Taylor, SAS
Paper SAS1708-2015:
How SAS® Uses SAS to Analyze SAS Blogs
SAS® blogs (hosted at http://blogs.sas.com/content) attract millions of page views annually. With hundreds of authors, thousands of posts, and constant chatter within the blog comments, it's impossible for one person to keep track of all of the activity. In this paper, you learn how SAS technology is used to gather data and report on SAS blogs from the inside out. The beneficiaries include personnel from all over the company, including marketing, technical support, customer loyalty, and executives. The author describes the business case for tracking and reporting on the activity of blogging. You learn how SAS tools are used to access the WordPress database and how to create a 'blog data mart' for reporting and analytics. The paper includes specific examples of the insight that you can gain from examining the blogs analytically, and which techniques are most useful for achieving that insight. For example, the blog transactional data are combined with social media metrics (also gathered by using SAS) to show which blog entries and authors yield the most engagement on Twitter, Facebook, and LinkedIn. In another example, we identified the growing trend of 'blog comment spam' on the SAS blog properties and measured its cost to the business. These metrics helped to justify the investment in a solution. Many of the tools used are part of SAS® Foundation, including SAS/ACCESS®, the DATA step and SQL, PROC REPORT, PROC SGPLOT, and more. The results are shared in static reports, automated daily email summaries, dynamic reports hosted in SAS/IntrNet®, and even a corporate dashboard hosted in SAS® Visual Analytics.
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Chris Hemedinger, SAS
Paper 3273-2015:
How to Create a UNIX Space Management Report Using SAS®
Storage space on a UNIX platform is a costly--and finite--resource to maintain, even under ideal conditions. By regularly monitoring and promptly responding to space limitations that might occur during production, an organization can mitigate the risk of wasted expense, time and effort caused by this problem. SAS® programmers at Truven Health Analytics have designed a reporting tool to measure space usage by a number of distinct factors over time. Using tabular and graphical output, the tool provides a full picture of what often contributes to critical reductions of available hardware space. It enables managers and users to respond appropriately and effectively whenever this occurs. It also helps to identify ways to encourage more efficient practices, thereby minimizing the likelihood of this occurring in the future. Operating System: RHEL 5.4 (Red Hat Enterprise Linux), Oracle Sun Fire X4600 M2 SAS® 9.3 TS1M1.
Matthew Shevrin, Truven Health Analytcis
Paper 3185-2015:
How to Hunt for Utility Customer Electric Usage Patterns Armed with SAS® Visual Statistics with Hadoop and Hive
Your electricity usage patterns reveal a lot about your family and routines. Information collected from electrical smart meters can be mined to identify patterns of behavior that can in turn be used to help change customer behavior for the purpose of altering system load profiles. Demand Response (DR) programs represent an effective way to cope with rising energy needs and increasing electricity costs. The Federal Energy Regulatory Commission (FERC) defines demand response as changes in electric usage by end-use customers from their normal consumption patterns in response to changes in the price of electricity over time, or to incentive payments designed to lower electricity use at times of high wholesale market prices or when system reliability of jeopardized. In order to effectively motivate customers to voluntarily change their consumptions patterns, it is important to identify customers whose load profiles are similar so that targeted incentives can be directed toward these customers. Hence, it is critical to use tools that can accurately cluster similar time series patterns while providing a means to profile these clusters. In order to solve this problem, though, hardware and software that is capable of storing, extracting, transforming, loading and analyzing large amounts of data must first be in place. Utilities receive customer data from smart meters, which track and store customer energy usage. The data collected is sent to the energy companies every fifteen minutes or hourly. With millions of meters deployed, this quantity of information creates a data deluge for utilities, because each customer generates about three thousand data points monthly, and more than thirty-six billion reads are collected annually for a million customers. The data scientist is the hunter, and DR candidate patterns are the prey in this cat-and-mouse game of finding customers willing to curtail electrical usage for a program benefit. The data scientist must connect large siloed data sources, external data , and even unstructured data to detect common customer electrical usage patterns, build dependency models, and score them against their customer population. Taking advantage of Hadoop's ability to store and process data on commodity hardware with distributed parallel processing is a game changer. With Hadoop, no data set is too large, and SAS® Visual Statistics leverages machine learning, artificial intelligence, and clustering techniques to build descriptive and predictive models. All data can be usable from disparate systems, including structured, unstructured, and log files. The data scientist can use Hadoop to ingest all available data at rest, and analyze customer usage patterns, system electrical flow data, and external data such as weather. This paper will use Cloudera Hadoop with Apache Hive queries for analysis on platforms such as SAS® Visual Analytics and SAS Visual Statistics. The paper will showcase optionality within Hadoop for querying large data sets with open-source tools and importing these data into SAS® for robust customer analytics, clustering customers by usage profiles, propensity to respond to a demand response event, and an electrical system analysis for Demand Response events.
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Kathy Ball, SAS
Paper 2883-2015:
How to Implement SAS® 9.4 on an Amazon Web Services Cloud Server Instance
The first task to accomplish our SAS® 9.4 installation goal is to create an Amazon Web Services (AWS) secured EC2 (Elastic Compute Cloud 2) instance called a Virtual Private Cloud (VPC). Through a series of wizard-driven dialog boxes, the SAS administrator selects virtual CPUs (vCPUs, which have about a 2:1 ratio to cores ), memory, storage, and network performance considerations via regional availability zones. Then, there is a prompt to create a VPC that will be housed within the EC2 instance, along with a major component called subnets. A step to create a security group is next, which enables the SAS administrator to specify all of the VPC firewall port rules required for the SAS 9.4 application. Next, the EC2 instance is reviewed and a security key pair is either selected or created. Then the EC2 launches. At this point, Internet connectivity to the EC2 instance is granted by attaching an Internet gateway and its route table to the VPC and allocating and associating an elastic IP address along with a public DNS. The second major task involves establishing connectivity to the EC2 instance and a method of download for SAS software. In the case of the Linux Red Hat instance created here, putty is configured to use the EC2's security key pair (.ppk file). In order to transfer files securely to the EC2 instance, a tool such as WinSCP is installed and uses the putty connection for secure FTP. The Linux OS is then updated, and then VNCServer is installed and configured so that the SAS administrator can use a GUI. Finally, a Firefox web browser is installed to download the SAS® Download Manager. After downloading the SAS Download Manager, a SAS depot directory is created on the Linux file system and the SAS Download Manager is run once we have provided the software order number and SAS installation key. Once the SAS software depot has been loaded, we can verify the success of the SAS software depot's download by running the SAS depot checker. The next pre-installatio n task is to take care of some Linux OS housekeeping. Local users (for example, the SAS installation ID), sas, and other IDs such as sassrv, lsfadmin, lsfuser, and sasdemo are created. Specific directory permissions are set for the installer ID sas. The ulimit setting for open files and max user processes are increased and directories are created for a SAS installation home and configuration directory. Some third-party tools such as python, which are required for SAS 9.4, are installed. Then Korn shell and other required Linux packages are installed. Finally, the SAS Deployment Manager installation wizard is launched and the multiple dialog boxes are filled out, with many defaults accepted and Next clicked. SAS administrators should consider running the SAS Deployment Manager twice, first to solely install the SAS software, and then later to configure. Finally, after SAS Deployment Manager completion, SAS post-installation tasks are completed.
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Jeff Lehmann, Slalom Consulting
Paper SAS1800-2015:
How to Tell the Best Story with Your Data Using SAS® Visual Analytics Graph Builder
How do you engage your report viewer on an emotional and intellectual level and tell the story of your data? You create a perfect graphic to tell that story using SAS® Visual Analytics Graph Builder. This paper takes you on a journey by combining and manipulating graphs to refine your data's best possible story. This paper shows how layering visualizations can create powerful and insightful viewpoints on your data. You will see how to create multiple overlay graphs, single graphs with custom options, data-driven lattice graphs, and user-defined lattice graphs to vastly enhance the story-telling power of your reports and dashboards. Some examples of custom graphs covered in this paper are: resource timelines combined with scatter plots and bubble plots to enhance project reporting, butterfly charts combined with bubble plots to provide a new way to show demographic data, and bubble change plots to highlight the journey your data has traveled. This paper will stretch your imagination and showcase the art of the possible and will take your dashboard from mediocre to miraculous. You will definitely want to share your creative graph templates with your colleagues in the global SAS® community.
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Travis Murphy, SAS
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Paper 3023-2015:
Killing Them with Kindness: Policies Not Based on Data Might Do More Harm Than Good
Educational administrators sometimes have to make decisions based on what they believe is in the best interest of their students because they do not have the data they need at the time. Some administrators do not even know that the data exist to help them make their decisions. However, well-intentioned policies that are not based on facts can sometimes do more harm than good for the students and the institution. This presentation discusses the results of the policy analyses conducted by the Office of Institutional Research at Western Kentucky University using Base SAS®, SAS/STAT®, SAS® Enterprise Miner™, and SAS® Visual Analytics. The researchers analyzed Western Kentucky University's math course placement procedure for incoming students and assessed the criteria used for admissions decisions, including those for first-time first-year students, transfer students, and students readmitted to the University after being dismissed for unsatisfactory academic progress--procedures and criteria previously designed with the students' best interests at heart. The presenters discuss the statistical analyses used to evaluate the policies and the use of SAS Visual Analytics to present their results to administrators in a visual manner. In addition, the presenters discuss subsequent changes in the policies, and where possible, the results of the policy changes.
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Tuesdi Helbig, Western Kentucky University
Matthew Foraker, Western Kentucky University
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Paper 2960-2015:
Lasso Your Business Users by Designing Information Pathways to Optimize Standardized Reporting in SAS® Visual Analytics
SAS® Visual Analytics opens up a world of intuitive interactions, providing report creators the ability to develop more efficient ways to deliver information. Business-related hierarchies can be defined dynamically in SAS Visual Analytics to group data more efficiently--no more going back to the developers. Visualizations can interact with each other, with other objects within other sections, and even with custom applications and SAS® stored processes. This paper provides a blueprint to streamline and consolidate reporting efforts using these interactions available in SAS Visual Analytics. The goal of this methodology is to guide users down information pathways that can progressively subset data into smaller, more understandable chunks of data, while summarizing each layer to provide insight along the way. Ultimately the final destination of the information pathway holds a reasonable subset of data so that a user can take action and facilitate an understood outcome.
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Stephen Overton, Zencos Consulting
Paper 3203-2015:
Learning Analytics to Evaluate and Confirm Pedagogic Choices
There are many pedagogic theories and practices that academics research and follow as they strive to ensure excellence in their students' achievements. In order to validate the impact of different approaches, there is a need to apply analytical techniques to evaluate the changing levels of achievements that occur as a result of changes in applied pedagogy. The analytics used should be easily accessible to all academics with minimal overhead in terms of the collection of new data. This paper is based on a case study of the changing pedagogical approaches of the author over the past five years, using grade profiles from a wide range of modules taught by the author in both the School of Computing and Maths and the Business School at the University of Derby. Base SAS® and SAS® Studio were used to evaluate and demonstrate the impact of the change from a pedagogical position of Academic as Domain Expert to a pedagogical position of Academic as Learning-to-Learn Expert . This change resulted in greater levels of research that supported learning along with better writing skills. The application of Learning Analytics in this case study demonstrates a very significant improvement in grade profiles of all students of between 15% and 20%. More surprisingly, it demonstrates that it also eliminates a significant grade deficit in the black and minority ethnic student population, which is typically about 15% in a large number of UK universities.
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Richard Self, University of Derby
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Paper SAS1957-2015:
Meter Data Analytics--Enabling Actionable Decisions to Derive Business Value from Smart Meter Data
A utility's meter data is a valuable asset that can be daunting to leverage. Consider that one household or premise can produce over 35,000 rows of information, consisting of over 8 MB of data per year. Thirty thousand meters collecting fifteen-minute-interval data with forty variables equates to 1.2 billion rows of data. Using SAS® Visual Analytics, we provide examples of leveraging smart meter data to address business around revenue protection, meter operations, and customer analysis. Key analyses include identifying consumption on inactive meters, potential energy theft, and stopped or slowing meters; and support of all customer classes (for example, residential, small commercial, and industrial) and their data with different time intervals and frequencies.
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Tom Anderson, SAS
Jennifer Whaley, SAS
Paper 1381-2015:
Model Risk and Corporate Governance of Models with SAS®
Banks can create a competitive advantage in their business by using business intelligence (BI) and by building models. In the credit domain, the best practice is to build risk-sensitive models (Probability of Default, Exposure at Default, Loss-given Default, Unexpected Loss, Concentration Risk, and so on) and implement them in decision-making, credit granting, and credit risk management. There are models and tools on the next level built on these models and that are used to help in achieving business targets, risk-sensitive pricing, capital planning, optimizing of ROE/RAROC, managing the credit portfolio, setting the level of provisions, and so on. It works remarkably well as long as the models work. However, over time, models deteriorate and their predictive power can drop dramatically. Since the global financial crisis in 2008, we have faced a tsunami of regulation and accelerated frequency of changes in the business environment, which cause models to deteriorate faster than ever before. As a result, heavy reliance on models in decision-making (some decisions are automated following the model's results--without human intervention) might result in a huge error that can have dramatic consequences for the bank's performance. In my presentation, I share our experience in reducing model risk and establishing corporate governance of models with the following SAS® tools: model monitoring, SAS® Model Manager, dashboards, and SAS® Visual Analytics.
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Boaz Galinson, Bank Leumi
Paper 1344-2015:
Modernise Your SAS® Platform
Organisations find SAS® upgrades and migration projects come with risk, costs, and challenges to solve. The benefits are enticing new software capabilities such as SAS® Visual Analytics, which help maintain your competitive advantage. An interesting conundrum. This paper explores how to evaluate the benefits and plan the project, as well as how the cloud option impacts modernisation. The author presents with the experience of leading numerous migration and modernisation projects from the leading UK SAS Implementation Partner.
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David Shannon, Amadeus Software
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Paper 1601-2015:
Nesting Multiple Box Plots and BLOCKPLOTs Using Graph Template Language and Lattice Overlay
There are times when the objective is to provide a summary table and graph for several quality improvement measures on a single page to allow leadership to monitor the performance of measures over time. The challenges were to decide which SAS® procedures to use, how to integrate multiple SAS procedures to generate a set of plots and summary tables within one page, and how to determine whether to use box plots or series plots of means or medians. We considered the SGPLOT and SGPANEL procedures, and Graph Template Language (GTL). As a result, given the nature of the request, the decision led us to use GTL and the SGRENDER procedure in the %BXPLOT2 macro. For each measure, we used the BOXPLOTPARM statement to display a series of box plots and the BLOCKPLOT statement for a summary table. Then we used the LAYOUT OVERLAY statement to combine the box plots and summary tables on one page. The results display a summary table (BLOCKPLOT) above each box plot series for each measure on a single page. Within each box plot series, there is an overlay of a system-level benchmark value and a series line connecting the median values of each box plot. The BLOCKPLOT contains descriptive statistics per time period illustrated in the associated box plot. The discussion points focus on techniques for nesting the lattice overlay with box plots and BLOCKPLOTs in GTL and some reasons for choosing box plots versus series plots of medians or means.
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Greg Stanek, Fannie Mae
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Paper 3425-2015:
Obtaining a Unique View of a Company: Reports in SAS® Visual Analytics
SAS® Visual Analytics provides users with a unique view of their company by monitoring products, and identifying opportunities and threats, making it possible to hold recommendations, set a price strategy, and accelerate or brake product growth. In SAS Visual Analytics, you can see in one report the return required, a competitor analysis, and a comparison of realized results versus predicted results. Reports can be used to obtain a vision of the whole company and include several hierarchies (for example, by business unit, by segment, by product, by region, and so on). SAS Visual Analytics enables senior executives to easily and quickly view information. You can also use tracking indicators that are used by the insurance market.
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Jacqueline Fraga, SulAmerica Cia Nacional de Seguros
Paper 3460-2015:
One Check Box to Happiness: Enabling and Analyzing SAS® LASR™ Analytic Server Logs in SAS® Visual Analytics
EBI administrators who are new to SAS® Visual Analytics and used to the logging capability of the SAS® OLAP Server might be wondering how they can get their SAS® LASR™ Analytic Server to produce verbose log files. While the SAS LASR Analytic Server logs differ from those produced by the SAS OLAP Server, the SAS LASR Analytic Server log contains information about each request made to LASR tables and can be a great data source for administrators looking to learn more about how their SAS Visual Analytics deployments are being used. This session will discuss how to quickly enable logging for your SAS LASR Analytic Server in SAS Visual Analytics 6.4. You will see what information is available to a SAS administrator in these logs, how they can be parsed into data sets with SAS code, then loaded back into the SAS LASR Analytic Server to create SAS Visual Analytics explorations and reports.
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Chris Vincent, Western Kentucky University
Paper SAS1405-2015:
One Report, Many Languages: Using SAS® Visual Analytics 7.1 to Localize Your Reports
Use SAS® to communicate with your colleagues and customers anywhere in the world, even if you do not speak the same language! In today's global economy, most of us can no longer assume that everyone in our company has an office in the same building, works in the same country, or speaks the same language. While it is vital to quickly analyze and report on large amounts of data, we must present our reports in a way that our readers can understand. New features in SAS® Visual Analytics 7.1 give you the power to generate reports quickly and translate them easily so that your readers can comprehend the results. This paper describes how SAS® Visual Analytics Designer 7.1 delivers the Power to Know® in the language preferred by the report reader!
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Will Ballard, SAS
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Paper SAS1774-2015:
Predictive Modeling Using SAS® Visual Statistics: Beyond the Prediction
Predictions, including regressions and classifications, are the predominant focus of many statistical and machine-learning models. However, in the era of big data, a predictive modeling process contains more than just making the final predictions. For example, a large collection of data often represents a set of small, heterogeneous populations. Identification of these sub groups is therefore an important step in predictive modeling. In addition, big data data sets are often complex, exhibiting high dimensionality. Consequently, variable selection, transformation, and outlier detection are integral steps. This paper provides working examples of these critical stages using SAS® Visual Statistics, including data segmentation (supervised and unsupervised), variable transformation, outlier detection, and filtering, in addition to building the final predictive model using methodology such as linear regressions, decision trees, and logistic regressions. The illustration data was collected from 2010 to 2014, from vehicle emission testing results.
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Xiangxiang Meng, SAS
Jennifer Ames, SAS
Wayne Thompson, SAS
R
Paper SAS1958-2015:
Real-Time Risk Aggregation with SAS® High-Performance Risk and SAS® Event Stream Processing Engine
Risk managers and traders know that some knowledge loses its value quickly. Unfortunately, due to the computationally intensive nature of risk, most risk managers use stale data. Knowing your positions and risk intraday can provide immense value. Imagine knowing the portfolio risk impact of a trade before you execute. This paper shows you a path to doing real-time risk analysis leveraging capabilities from SAS® Event Stream Processing Engine and SAS® High-Performance Risk. Event stream processing (ESP) offers the ability to process large amounts of data with high throughput and low latency, including streaming real-time trade data from front-office systems into a centralized risk engine. SAS High-Performance Risk enables robust, complex portfolio valuations and risk calculations quickly and accurately. In this paper, we present techniques and demonstrate concepts that enable you to more efficiently use these capabilities together. We also show techniques for analyzing SAS High-Performance data with SAS® Visual Analytics.
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Albert Hopping, SAS
Arvind Kulkarni, SAS
Ling Xiang, SAS
Paper 3421-2015:
Reports That Make Decisions: SAS® Visual Analytics
SAS® Visual Analytics provides numerous capabilities to analyze data lightning fast and make key business decisions that are critical for day-to-day operations. Depending on your organization, be it Human Resources, Sales, or Finance, the data can be easily mined by decision makers, providing information that empowers the user to make key business decisions. The right data preparation during report development is the key to success. SAS Visual Analytics provides the ability to explore the data and to make forecasts using automatic charting capabilities with a simple click-and-choose interface. The ability to load all the historical data into memory enables you to make decisions by analyzing the data patterns. The decision is within reach when the report designer uses SAS® Visual Analytics Designer functionality like alerts, display rules, ranks, comments, and others. Planning your data preparation task is critical for the success of the report. Identify the category and measure values in the source data, and convert them appropriately, based on your planned usage. SAS Visual Analytics has capabilities that help perform conversion on the fly. Creating meaningful derived variables on the go and hierarchies on the run reduces development time. Alerts notifications are sent to the right decision makers by e-mail when the report objects contain data that meets certain criteria. The system monitors the data, and the report developer can specify how frequently the system checks are made and the frequency at which the notifications are sent. Display rules help in highlighting the right metrics to leadership, which helps focus the decision makers on the right metric in the data maze. For example, color coding the metrics quickly tells the report user which business problems require action. Ranking the metrics, such as top 10 or bottom 10, can help the decision makers focus on a success or on problem areas. They can drill into more details about why they stand out or fall b ehind. Discussing a report metric in a particular report can be done using the comments feature. Responding to other comments can lead to the right next steps for the organization. Also, data quality is always monitored when you have actionable reports, which helps to create a responsive and reliable reporting environment.
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Arun Sugumar, Kavi Associates
Vimal Raj Arockiasamy, Kavi Associates
Paper SAS1779-2015:
Row-Level Security and SAS® Visual Analytics
Given the challenges of data security in today's business environment, how can you protect the data that is used by SAS® Visual Analytics? SAS® has implemented security features in its widely used business intelligence platform, including row-level security in SAS Visual Analytics. Row-level security specifies who can access particular rows in a LASR table. Throughout this paper, we discuss two ways of implementing row-level security for LASR tables in SAS® Visual Analytics--interactively and in batch. Both approaches link table-based permission conditions with identities that are stored in metadata.
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Zuzu Williams, SAS
S
Paper SAS1952-2015:
SAS® Visual Analytics Environment Stood Up? Check! Data Automatically Loaded and Refreshed? Not Quite
Once you have a SAS® Visual Analytics environment up and running, the next important piece to the puzzle is to keep your users happy by keeping their data loaded and refreshed on a consistent basis. Loading data from the SAS Visual Analytics UI is both a great first start and great for ad hoc data exploring. But automating this data load so that users can focus on exploring the data and creating reports is where to power of SAS Visual Analytics comes into play. By using tried-and-true SAS® Data Integration Studio techniques (both out of the box and custom transforms), you can easily make this happen. Proven techniques such as sweeping from a source library and stacking similar Hadoop Distributed File System (HDFS) tables into SAS® LASR™ Analytic Server for consumption by SAS Visual Analytics are presented using SAS Visual Analytics and SAS Data Integration Studio.
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Jason Shoffner, SAS
Brandon Kirk, SAS
Paper SAS1683-2015:
SAS® Visual Analytics for Fun and Profit: A College Football Case Study
SAS® Visual Analytics is a powerful tool for exploring, analyzing, and reporting on your data. Whether you understand your data well or are in need of additional insights, SAS Visual Analytics has the capabilities you need to discover trends, see relationships, and share the results with your information consumers. This paper presents a case study applying the capabilities of SAS Visual Analytics to NCAA Division I college football data from 2005 through 2014. It follows the process from reading raw comma-separated values (csv) files through processing that data into SAS data sets, doing data enrichment, and finally loading the data into in-memory SAS® LASR™ tables. The case study then demonstrates using SAS Visual Analytics to explore detailed play-by-play data to discover trends and relationships, as well as to analyze team tendencies to develop game-time strategies. Reports on player, team, conference, and game statistics can be used for fun (by fans) and for profit (by coaches, agents and sportscasters). Finally, the paper illustrates how all of these capabilities can be delivered via the web or to a mobile device--anywhere--even in the stands at the stadium. Whether you are using SAS Visual Analytics to study college football data or to tackle a complex problem in the financial, insurance, or manufacturing industry, SAS Visual Analytics provides the power and flexibility to score a big win in your organization.
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John Davis, SAS
Paper 3470-2015:
SAS® Visual Analytics: The Value in Leveraging Your Preexisting Data Sets
As a risk management unit, our team has invested countless hours in developing the processes and infrastructure necessary to produce large, multipurpose analytical base tables. These tables serve as the source for our key reporting and loss provisioning activities, the output of which (reports and GL bookings) is disseminated throughout the corporation. Invariably, questions arise and further insight is desired. Traditionally, any inquiries were returned to the original analyst for further investigation. But what if there was a way for the less technical user base to gain insights independently? Now there is with SAS® Visual Analytics. SAS Visual Analytics is often thought of as a big data tool, and while it is certainly capable in this space, its usefulness in regard to leveraging the value in your existing data sets should not be overlooked. By using these tried-and-true analytical base tables, you are guaranteed to achieve one version of the truth since traditional reports match perfectly to the data being explored. SAS Visual Analytics enables your organization to share these proven data assets with an entirely new population of data consumers--people with less 'traditional data skills but with questions that need to be answered. Finally, all this is achieved without any additional data preparation effort and testing. This paper explores our experience with SAS Visual Analytics and the benefits realized.
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Shaun Kaufmann, Farm Credit Canada
Paper 3510-2015:
SAS® Visual Analytics: Emerging Trend in Institutional Research
Institutional research and effectiveness offices at most institutions are often the primary beneficiaries of the data warehouse (DW) technologies. However, at many institutions, building the data warehouse for growing accountability, decision support, and the institutional effectiveness needs are still unfulfilled, in part due to the growing data volumes as well as the prohibitively expensive data warehousing costs built by UIT departments. In recent years, many institutional research offices in the country are often asked to take a leadership role in building the DW or partner with the campus IT department to improve the efficiency and effectiveness of the DW development. Within this context, the Office of Institutional Research and Effectiveness at a large public research university in the north east was entrusted with the responsibility to build the new campus data warehouse for growing needs such as resource allocation, competitive positioning, new program development in emerging STEM disciplines, and accountability reporting. These requirements necessitated the deployment of state-of-the-art analytical decision support applications, such as SAS® Visual Analytics (reporting and analysis), SAS® Visual Statistics (predictive), in a disparate data environment, including PeopleSoft (student), Kuali (finance), Genesys (human resources), and homegrown sponsored funding database. This presentation focuses on the efforts of institutional research and effectiveness offices in developing the decision support applications using the SAS® Enterprise business intelligence and analytical solutions. With users ranging from nontechnical to advanced analysts, greater efficiency lies in the ability to get faster and more elegant reporting from those huge stores of data and being able to share the resulting discoveries across departments. Most of the reporting applications were developed based on the needs of IPEDS, CUPA, Common Data Set, US News and World Report, g raduation and retention, and faculty activity, and deployed through an online web-based portal. The participants will learn how the University quickly analyzes institutional data through an easy-to-use, drag-and-drop, web-based application. This presentation demonstrates how to use SAS® Visual Analytics to quickly design reports that are attractive, interactive, and meaningful and then distribute those reports via the web, or through SAS® Mobile BI on an iPad® or tablet.
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Sivakumar Jaganathan, University of Connecticut
Thulasi Kumar Raghuraman, University of Connecticut
Sivakumar Jaganathan, University of Connecticut
Paper 2786-2015:
SAS® Visual Analytics: Supercharging Data Reporting and Analytics
Data visualization can be like a GPS directing us to where in the sea of data we should spend our analytical efforts. In today's big data world, many businesses are still challenged to quickly and accurately distill insights and solutions from ever-expanding information streams. Wells Fargo CEO John Stumpf challenges us with the following: We all work for the customer. Our customers say to us, 'Know me, understand me, appreciate me and reward me.' Everything we need to know about a customer must be available easily, accurately, and securely, as fast as the best Internet search engine. For the Wells Fargo Credit Risk department, we have been focused on delivering more timely, accurate, reliable, and actionable information and analytics to help answer questions posed by internal and external stakeholders. Our group has to measure, analyze, and provide proactive recommendations to support and direct credit policy and strategic business changes, and we were challenged by a high volume of information coming from disparate data sources. This session focuses on how we evaluated potential solutions and created a new go-forward vision using a world-class visual analytics platform with strong data governance to replace manually intensive processes. As a result of this work, our group is on its way to proactively anticipating problems and delivering more dynamic reports.
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Ryan Marcum, Wells Fargo Home Mortgage
Paper SAS4120-2015:
SAS® Workshop: SAS® Visual Analytics
This workshop provides hands-on experience with SAS® Visual Analytics. Workshop participants will explore data with SAS® Visual Analytics Explorer and design reports with SAS® Visual Analytics Designer.
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Nicole Ball, SAS
Paper SAS1541-2015:
SSL Configuration Best Practices for SAS® Visual Analytics 7.1 Web Applications and SAS® LASR™ Authorization Service
One of the challenges in Secure Socket Layer (SSL) configuration for any web configuration is the SSL certificate management for client and server side. The SSL overview covers the structure of the x.509 certificate and SSL handshake process for the client and server components. There are three distinctive SSL client/server combinations within the SAS® Visual Analytics 7.1 web application configuration. The most common one is the browser accessing the web application. The second one is the internal SAS® web application accessing another SAS web application. The third one is a SAS Workspace Server executing a PROC or LIBNAME statement that accesses the SAS® LASR™ Authorization Service web application. Each SSL client/server scenario in the configuration is explained in terms of SSL handshake and certificate arrangement. Server identity certificate generation using Microsoft Active Directory Certificate Services (AD CS) for enterprise level organization is showcased. The certificates, in proper format, need to be supplied to the SAS® Deployment Wizard during the configuration process. The prerequisites and configuration steps are shown with examples.
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Heesun Park, SAS
Jerome Hughes, SAS
Paper SAS1808-2015:
Sankey Diagrams in SAS® Visual Analytics
Before the Internet era, you might not have come across many Sankey diagrams. These diagrams, which contain nodes and links (paths) that cross, intertwine, and have different widths, were named after Captain Sankey. He first created this type of diagram to visualize steam engine efficiency. Sankey diagrams used to have very specialized applications such as mapping out energy, gas, heat, or water distribution and flow, or cost budget flow. These days, it's become very common to display the flow of web traffic or customer actions and reactions through Sankey diagrams as well. Sankey diagrams in SAS® Visual Analytics easily enable users to create meaningful visualizations that represent the flow of data from one event or value to another. In this paper, we take a look at the components that make up a Sankey diagram: 1. Nodes; 2. Links; 3. Drop-off links; 4. A transaction. In addition, we look at a practical example of how Sankey diagrams can be used to evaluate web traffic and influence the design of a website. We use SAS Visual Analytics to demonstrate the best way to build a Sankey diagram.
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Varsha Chawla, SAS
Renato Luppi, SAS
Paper SAS1388-2015:
Sensing Demand Signals and Shaping Future Demand Using Multi-tiered Causal Analysis
The two primary objectives of multi-tiered causal analysis (MTCA) are to support and evaluate business strategies based on the effectiveness of marketing actions in both a competitive and holistic environment. By tying the performance of a brand, product, or SKU at retail to internal replenishment shipments at a point in time, the outcome of making a change to the marketing mix (demand) can be simulated and evaluated to determine the full impact on supply (shipments). The key benefit of MTCA is that it captures the entire supply chain by focusing on marketing strategies to shape future demand and to link them, using a holistic framework, to shipments (supply). These relationships are what truly define the marketplace and all marketing elements within the supply chain.
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Charlie Chase, SAS
Paper SAS1661-2015:
Show Me the Money! Text Analytics for Decision-Making in Government Spending
Understanding organizational trends in spending can help overseeing government agencies make appropriate modifications in spending to best serve the organization and the citizenry. However, given millions of line items for organizations annually, including free-form text, it is unrealistic for these overseeing agencies to succeed by using only a manual approach to this textual data. Using a publicly available data set, this paper explores how business users can apply text analytics using SAS® Contextual Analysis to assess trends in spending for particular agencies, apply subject matter expertise to refine these trends into a taxonomy, and ultimately, categorize the spending for organizations in a flexible, user-friendly manner. SAS® Visual Analytics enables dynamic exploration, including modeling results from SAS® Visual Statistics, in order to assess areas of potentially extraneous spending, providing actionable information to the decision makers.
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Tom Sabo, SAS
Paper SAS1972-2015:
Social Media and Open Data Integration through SAS® Visual Analytics and SAS® Text Analytics for Public Health Surveillance
A leading killer in the United States is smoking. Moreover, over 8.6 million Americans live with a serious illness caused by smoking or second-hand smoking. Despite this, over 46.6 million U.S. adults smoke tobacco, cigars, and pipes. The key analytic question in this paper is, How would e-cigarettes affect this public health situation? Can monitoring public opinions of e-cigarettes using SAS® Text Analytics and SAS® Visual Analytics help provide insight into the potential dangers of these new products? Are e-cigarettes an example of Big Tobacco up to its old tricks or, in fact, a cessation product? The research in this paper was conducted on thousands of tweets from April to August 2014. It includes API sources beyond Twitter--for example, indicators from the Health Indicators Warehouse (HIW) of the Centers for Disease Control and Prevention (CDC)--that were used to enrich Twitter data in order to implement a surveillance system developed by SAS® for the CDC. The analysis is especially important to The Office of Smoking and Health (OSH) at the CDC, which is responsible for tobacco control initiatives that help states to promote cessation and prevent initiation in young people. To help the CDC succeed with these initiatives, the surveillance system also: 1) automates the acquisition of data, especially tweets; and 2) applies text analytics to categorize these tweets using a taxonomy that provides the CDC with insights into a variety of relevant subjects. Twitter text data can help the CDC look at the public response to the use of e-cigarettes, and examine general discussions regarding smoking and public health, and potential controversies (involving tobacco exposure to children, increasing government regulations, and so on). SAS® Content Categorization helps health care analysts review large volumes of unstructured data by categorizing tweets in order to monitor and follow what people are saying and why they are saying it. Ultimatel y, it is a solution intended to help the CDC monitor the public's perception of the dangers of smoking and e-cigarettes, in addition, it can identify areas where OSH can focus its attention in order to fulfill its mission and track the success of CDC health initiatives.
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Manuel Figallo, SAS
Emily McRae, SAS
Paper SAS1890-2015:
Someone Changed My SAS® Visual Analytics Report! How an Automated Version Control Process Can Rescue Your Report and Save Your Sanity
Your enterprise SAS® Visual Analytics implementation is on its way to being adopted throughout your organization, unleashing the production of critical business content by business analysts, data scientists, and decision makers from many business units. This content is relied upon to inform decisions and provide insight into the results of those decisions. With the development of SAS Visual Analytics content decentralized into the hands of business users, the use of automated version control is essential to providing protection and recovery in the event of inadvertent changes to that content. Re-creation of complex report objects accidentally modified by a business user is time-consuming and can be eliminated by maintaining a version control repository of report (and other) objects created in SAS Visual Analytics. This paper walks through the steps for implementing an automated process for version control using SAS®. This process can be applied to all types of metadata objects used in multiple SAS application development and analysis environments, such as reports and explorations from SAS Visual Analytics, and jobs, tables, and libraries from SAS® Data Integration Studio. Basic concepts for the process, as well as specific techniques used for our implementation are included. So eliminate the risk of content loss for your business users and the burden of manual version control for your applications developers. Your IT shop will enjoy time savings and greater reliability.
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Jerry Hosking, SAS
Paper 3153-2015:
Sponsored Free Wi-Fi Using Mobile Marketing and Big Data Analytics
The era of mass marketing is over. Welcome to the new age of relevant marketing where whispering matters far more than shouting.' At ZapFi, using the combination of sponsored free Wi-Fi and real-time consumer analytics,' we help businesses to better understand who their customers are. This gives businesses the opportunity to send highly relevant marketing messages based on the profile and the location of the customer. It also leads to new ways to build deeper and more intimate, one-on-one relationships between the business and the customer. During this presentation, ZapFi will use a few real-world examples to demonstrate that the future of mobile marketing is much more about data and far less about advertising.
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Gery Pollet, ZapFi
Paper SAS1864-2015:
Statistics for Gamers--Using SAS® Visual Analytics and SAS® Visual Statistics to Analyze World of Warcraft Logs
Video games used to be child's play. Today, millions of gamers of all ages kill countless in-game monsters and villains every day. Gaming is big business, and the data it generates is even bigger. Massive multi-player online games like World of Warcraft by Blizzard Entertainment not only generate data that Blizzard Entertainment can use to monitor users and their environments, but they can also be set up to log player data and combat logs client-side. Many users spend time analyzing their playing 'rotations' and use the information to adjust their playing style to deal more damage or, more appropriately, to heal themselves and other players. This paper explores World of Warcraft logs by using SAS® Visual Analytics and applies statistical techniques by using SAS® Visual Statistics to discover trends.
Mary Osborne, SAS
Adam Maness
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Paper 3352-2015:
Tactical Marketing with SAS® Visual Analytics--Aligning a Customer's Online Journey with In-Store Purchases
Marketers often face a cross-channel challenge in making sense of the behavior of web visitors who spend considerable time researching an item online, even putting the item in a wish list or checkout basket, but failing to follow up with an actual purchase online, instead opting to purchase the item in the store. This research shows the use of SAS® Visual Analytics to address this challenge. This research uses a large data set of simulated web transactional data, combines it with common IDs to attach the data to in-store retail data, and studies it in SAS Visual Analytics. In this presentation, we go over tips and tricks for using SAS Visual Analytics on a non-distributed server. The loaded data set is analyzed step by step to show how to draw correlations in the web browsing behavior of customers and how to link the data to their subsequent in-store behavior. It shows how we can draw inferences between web visits and in-store visits by department. You'll change your marketing strategy as a result of the research.
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Tricia Aanderud, Zencos
Johann Pasion, 89 Degrees
Paper SAS1804-2015:
Take Your Data Analysis and Reporting to the Next Level by Combining SAS® Office Analytics, SAS® Visual Analytics, and SAS® Studio
SAS® Office Analytics, SAS® Visual Analytics, and SAS® Studio provide excellent data analysis and report generation. When these products are combined, their deep interoperability enables you to take your analysis and reporting to the next level. Build interactive reports in SAS® Visual Analytics Designer, and then view, customize and comment on them from Microsoft Office and SAS® Enterprise Guide®. Create stored processes in SAS Enterprise Guide, and then run them in SAS Visual Analytics Designer, mobile tablets, or SAS Studio. Run your SAS Studio tasks in SAS Enterprise Guide and Microsoft Office using data provided by those applications. These interoperability examples and more will enable you to combine and maximize the strength of each of the applications. Learn more about this integration between these products and what's coming in the future in this session.
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David Bailey, SAS
Tim Beese, SAS
Casey Smith, SAS
Paper SAS1444-2015:
Taking the Path More Travelled--SAS® Visual Analytics and Path Analysis
Understanding the behavior of your customers is key to improving and maintaining revenue streams. It is a critical requirement in the crafting of successful marketing campaigns. Using SAS® Visual Analytics, you can analyze and explore user behavior, click paths, and other event-based scenarios. Flow visualizations help you to best understand hotspots, highlight common trends, and find insights in individual user paths or in aggregated paths. This paper explains the basic concepts of path analysis as well as provides detailed background information about how to use flow visualizations within SAS Visual Analytics.
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Falko Schulz, SAS
Olaf Kratzsch, SAS
Paper 2882-2015:
The Advantages and Pitfalls of Implementing SAS® in an Amazon Web Services Cloud Instance
With cloud service providers such as Amazon commodifying the process to create a server instance based on desirable OS and sizing requirements for a SAS® implementation, a definite advantage is the speed and simplicity of getting started with a SAS installation. Planning horizons are nonexistent, and initial financial outlay is economized because no server hardware procurement occurs, no data center space reserved, nor any hardware/OS engineers assigned to participate in the initial server instance creation. The cloud infrastructure seems to make the OS irrelevant, an afterthought, and even just an extension of SAS software. In addition, if the initial sizing, memory allocation, or disk space selection results later in some deficiency or errors in SAS processing, the flexibility of the virtual server instance allows the instance image to be saved and restored to a new, larger, or performance-enhanced instance at relatively low cost and minor inconvenience to production users. Once logged on with an authenticated ID, with Internet connectivity established, a SAS installer ID created, and a web browser started, it's just a matter of downloading the SAS® Download Manager to begin the creation of the SAS software depot. Many Amazon cloud instances have download speeds that tend to be greater and processing time that is shorter to create the depot. Installing SAS via the SAS® Deployment Wizard is not dissimilar on a cloud instance versus a server instance, and all the same challenges (for example, SSL, authentication and single sign-on, and repository migration) apply. Overall, SAS administrators have an optimal, straightforward, and low-cost opportunity to deploy additional SAS instances running different versions or more complex configurations (for example, SAS® Grid Computing, resource-based load balancing, and SAS jobs split and run parallel across multiple nodes). While the main advantages of using a cloud instance to deploy a new SAS i mplementation tend to revolve around efficiency, speed, and affordability, its pitfalls have to do with vulnerability to intrusion and external attack. The same easy, low-cost server instance launch also has a negative flip side that includes a possible lack of experienced OS oversight and basic security precaution. At the moment, Linux administrators around the country are patching their physical and virtual systems to prevent the spread of the Shellshock vulnerability for web servers that originated in cloud instances. Cloud instances have also been targeted and credentials compromised which, in some cases, have allowed thousands of new instances to be spun up and billed to an unsuspecting AWS licensed user. Extra steps have to be taken to prevent the aforementioned attacks and fortunately, there are cloud-based methods available. By creating a Virtual Private Cloud (VPC) instance, AWS users can restrict access by originating IP addresses while also requiring additional administration, including creating entries for application ports that require external access. Moreover, with each step toward more secure cloud implementations, there are additional complexities that arise, including making additional changes or compromises with corporate firewall policy and user authentication methods.
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Jeff Lehmann, Slalom Consulting
Paper 3298-2015:
The Great Dilemma of Row-Level Permissions for LASR Tables
Many industries are challenged with requirements to protect information and limit its access. In this paper, we will discuss various approaches for row-level access to LASR tables and demonstrate our implementation. Methods discussed in this paper include security joins in data queries, using star schema with security table as one dimension, permission conditions based on metadata stored user information, and user IDs being associated with data as a dedicated column. The paper then identifies shortcomings and strengths of various approaches as well as our iterations to satisfy business needs that led us to our row-level permissions implementation. In addition, the paper offers recommendations and other considerations to keep in mind while working on row-level persmissions with LASR tables.
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Emre Saricicek, University of North Carolina at Chapel Hill
Dean Huff, UNC
Paper SAS1760-2015:
The Impact of Hadoop Resiliency on SAS® LASR™ Analytic Server
The SAS® LASR™ Analytic Server acts as a back-end, in-memory analytics engine for solutions such as SAS® Visual Analytics and SAS® Visual Statistics. It is designed to exist in a massively scalable, distributed environment, often alongside Hadoop. This paper guides you through the impacts of the architecture decisions shared by both software applications and what they specifically mean for SAS®. We then present positive actions you can take to rebound from unexpected outages and resume efficient operations.
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Rob Collum, SAS
Paper 3046-2015:
Thoughts on SAS® Visual Analytics Architecture for Multiple Customer Groups
SAS® Visual Analytics is a product that easily enables the interactive analysis of data. It offers capabilities for analyzing data using a visual approach. This paper discusses architecture options for configuring a SAS Visual Analytics installation that serves multiple customers in parallel. The overall objective is to create an environment that scales with the volume of data and also with the number of customer groups. This paper explains several concepts for serving multiple customers groups and explains the pros and cons of each approach.
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Jan Bigalke, Allianz Managed Operations and Services SE
Paper 3433-2015:
Three S's in SAS® Visual Analytics: Stored Process, Star Schema, and Security
SAS® Visual Analytics is very responsive in analyzing historical data, and it takes advantage of in-memory data. Data query, exploration, and reports form the basis of the tool, which also has other forward-looking techniques such as star schemas and stored processes. A security model is established by defining the permissions through a web-based application that is stored in a database table. That table is brought to the SAS Visual Analytics environment as a LASR table. Typically, security is established based on the departmental access, geographic region, or other business-defined groups. This permission table is joined with the underlying base table. Security is defined by a data filter expression through a conditional grant using SAS® metadata identities. The in-memory LASR star schema is very similar to a typical star schema. A single fact table that is surrounded by dimension tables is used to create the star schema. The star schema gives you the advantage of loading data quickly on the fly. Each of the dimension tables is joined to the fact table with a dimension key. A SAS application that gives the flexibility and the power of coding is created as a stored process that can be executed as requested by client applications such as SAS Visual Analytics. Input data sources for stored processes can be either LASR tables in the SAS® LASR™ Analytic Server or any other data that can be reached through the stored process code logic.
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Arun Sugumar, Kavi Associates
Vimal Raj Arockiasamy, Kavi Associates
Paper SAS1905-2015:
Tips and Techniques for Efficiently Updating and Loading Data into SAS® Visual Analytics
So you have big data and need to know how to quickly and efficiently keep your data up-to-date and available in SAS® Visual Analytics? One of the challenges that customers often face is how to regularly update data tables in the SAS® LASR™ Analytic Server, the in-memory analytical platform for SAS Visual Analytics. Is appending data always the right answer? What are some of the key things to consider when automating a data update and load process? Based on proven best practices and existing customer implementations, this paper provides you with answers to those questions and more, enabling you to optimize your update and data load processes. This ensures that your organization develops an effective and robust data refresh strategy.
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Kerri L. Rivers, SAS
Christopher Redpath, SAS
U
Paper SAS1910-2015:
Unconventional Data-Driven Methodologies Forecast Performance in Unconventional Oil and Gas Reservoirs
How does historical production data relate a story about subsurface oil and gas reservoirs? Business and domain experts must perform accurate analysis of reservoir behavior using only rate and pressure data as a function of time. This paper introduces innovative data-driven methodologies to forecast oil and gas production in unconventional reservoirs that, owing to the nature of the tightness of the rocks, render the empirical functions less effective and accurate. You learn how implementations of the SAS® MODEL procedure provide functional algorithms that generate data-driven type curves on historical production data. Reservoir engineers can now gain more insight to the future performance of the wells across their assets. SAS enables a more robust forecast of the hydrocarbons in both an ad hoc individual well interaction and in an automated batch mode across the entire portfolio of wells. Examples of the MODEL procedure arising in subsurface production data analysis are discussed, including the Duong data model and the stretched exponential data model. In addressing these examples, techniques for pattern recognition and for implementing TREE, CLUSTER, and DISTANCE procedures in SAS/STAT® are highlighted to explicate the importance of oil and gas well profiling to characterize the reservoir. The MODEL procedure analyzes models in which the relationships among the variables comprise a system of one or more nonlinear equations. Primary uses of the MODEL procedure are estimation, simulation, and forecasting of nonlinear simultaneous equation models, and generating type curves that fit the historical rate production data. You will walk through several advanced analytical methodologies that implement the SEMMA process to enable hypotheses testing as well as directed and undirected data mining techniques. SAS® Visual Analytics Explorer drives the exploratory data analysis to surface trends and relationships, and the data QC workflows ensure a robust input space for the performance forecasting methodologies that are visualized in a web-based thin client for interactive interpretation by reservoir engineers.
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Keith Holdaway, SAS
Louis Fabbi, SAS
Dan Lozie, SAS
Paper 3333-2015:
Understanding Patient Populations in New Hampshire using SAS® Visual Analytics
The NH Citizens Health Initiative and the University of New Hampshire Institute for Health Policy and Practice, in collaboration with Accountable Care Project (ACP) participants, have developed a set of analytic reports to provide systems undergoing transformation a capacity to compare performance on the measures of quality, utilization, and cost across systems and regions. The purpose of these reports is to provide data and analysis on which our ACP learning collaborative can share knowledge and develop action plans that can be adopted by health-care innovators in New Hampshire. This breakout session showcases the claims-based reports, powered by SAS® Visual Analytics and driven by the New Hampshire Comprehensive Health Care Information System (CHIS), which includes commercial, Medicaid, and Medicare populations. With the power of SAS Visual Analytics, hundreds of pages of PDF files were distilled down to a manageable, dynamic, web-based portal that allows users to target information most appealing to them. This streamlined approach reduces barriers to obtaining information, offers that information in a digestible medium, and creates a better user experience. For more information about the ACP or to access the public reports, visit http://nhaccountablecare.org/.
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Danna Hourani, SAS
Paper 3408-2015:
Understanding Patterns in the Utilization and Costs of Elbow Reconstruction Surgeries: A Healthcare Procedure that is Common among Baseball Pitchers
Athletes in sports, such as baseball and softball, commonly undergo elbow reconstruction surgeries. There is research that suggests that the rate of elbow reconstruction surgeries among professional baseball pitchers continues to rise by leaps and bounds. Given the trend found among professional pitchers, the current study reviews patterns of elbow reconstruction surgery among the privately insured population. The study examined trends (for example, cost, age, geography, and utilization) in elbow reconstruction surgeries among privately insured patients using analytic tools such as SAS® Enterprise Guide® and SAS® Visual Analytics, based on the medical and surgical claims data from the FAIR Health National Private Insurance Claims (NPIC) database. The findings of the study suggested that there are discernable patterns in the prevalence of elbow reconstruction surgeries over time and across specific geographic regions.
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Jeff Dang, FAIR Health
V
Paper SAS1888-2015:
Visualizing Clinical Trial Data: Small Data, Big Insights
Data visualization is synonymous with big data, for which billions of records and millions of variables are analyzed simultaneously. But that does not mean data scientists analyzing clinical trial data that include only thousands of records and hundreds of variables cannot take advantage of data visualization methodologies. This paper presents a comprehensive process for loading standard clinical trial data into SAS® Visual Analytics, an interactive analytic solution. The process implements template reporting for a wide variety of point-and-click visualizations. Data operations required to support this reporting are explained and examples of the actual visualizations are presented so that users can implement this reporting using their own data.
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Michael Drutar, SAS
Elliot Inman, SAS
Paper 3323-2015:
Visualizing Relationships and Connections in Complex Data Using Network Diagrams in SAS® Visual Analytics
Network diagrams in SAS® Visual Analytics help highlight relationships in complex data by enabling users to visually correlate entire populations of values based on how they relate to one another. Network diagrams are appealing because they enable an analyst to visualize large volumes and relationships of data and to assign multiple roles to represent key factors for analysis such as node size and color and linkage size and color. SAS Visual Analytics can overlay a network diagram on top of a spatial geographic map for an even more appealing visualization. This paper focuses specifically on how to prepare data for network diagrams and how to build network diagrams in SAS Visual Analytics. This paper provides two real-world examples illustrating how to visualize users and groups from SAS® metadata and how banks can visualize transaction flow using network diagrams.
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Stephen Overton, Zencos Consulting
Benjamin Zenick, Zencos
Paper 3486-2015:
Visualizing Student Enrollment Trends Compared across Calendar Periods and Grouped by Categories with SAS® Visual Analytics
Enrollment management is very important to all colleges. Having the correct tools to help you better understand your enrollment patterns of the past and the future is critical to any school. This session will describe how Valencia College went from manually updating static charts for enrollment management, to building dynamic, interactive visualizations to compare how students register across different calendar-date periods (current versus previous period)grouped by different start-of-registration dates--from start of registration, days into registration, and calendar date to previous year calendar date. This includes being able to see the trend by college campus, instructional method mode (onsite or online ) or by type of session (part of semester, full, and so on) all available in one visual and sliced and diced via check lists. The trend loads 4-6 million rows of data nightly to the SAS® LASR™ Analytics Server in a snap with no performance issues on the back-end or presentation visual. We will give a brief history of how we used to load data into Excel and manually build charts. Then we will describe the current environment, which is an automated approach through SAS® Visual Analytics. We will show pictures of our old, static reports, and then show the audience the power and functionality of our new, interactive reports through SAS Visual Analytics.
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Juan Olvera, Valencia College
Paper 3581-2015:
Visualizing Your Big Data
Whether you have a few variables to compare or billions of rows of data to explore, seeing the data in visual format can make all the difference in the insights you glean. In this session, learn how to determine which data is best delivered through visualization, understand the myriad types of data visualizations for use with your big data, and create effective data visualizations. If you are new to data visualization, this talk will help you understand how to best communicate with your data.
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Tricia Aanderud, Zencos
W
Paper SAS1440-2015:
Want an Early Picture of the Data Quality Status of Your Analysis Data? SAS® Visual Analytics Shows You How
When you are analyzing your data and building your models, you often find out that the data cannot be used in the intended way. Systematic pattern, incomplete data, and inconsistencies from a business point of view are often the reason. You wish you could get a complete picture of the quality status of your data much earlier in the analytic lifecycle. SAS® analytics tools like SAS® Visual Analytics help you to profile and visualize the quality status of your data in an easy and powerful way. In this session, you learn advanced methods for analytic data quality profiling. You will see case studies based on real-life data, where we look at time series data from a bird's-eye-view and interactively profile GPS trackpoint data from a sail race.
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Gerhard Svolba, SAS
Y
Paper 3262-2015:
Yes, SAS® Can Do! Manage External Files with SAS Programming
Managing and organizing external files and directories play an important part in our data analysis and business analytics work. A good file management system can streamline project management and file organizations and significantly improve work efficiency . Therefore, under many circumstances, it is necessary to automate and standardize the file management processes through SAS® programming. Compared with managing SAS files via PROC DATASETS, managing external files is a much more challenging task, which requires advanced programming skills. This paper presents and discusses various methods and approaches to managing external files with SAS programming. The illustrated methods and skills can have important applications in a wide variety of analytic work fields.
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Justin Jia, Trans Union
Amanda Lin, CIBC
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