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SAS Books - Olivia Parr Rud Author Page

About Olivia Parr Rud

Olivia Parr Rud author photo Olivia Parr Rud is the president and founder of OliviaGroup, a consulting firm that helps companies maximize their database marketing potential. She is an internationally known speaker and author. She has more than twenty-three years' experience in marketing, with a fourteen-year emphasis in data mining and statistical analysis. In addition, she is an instructor for SAS Institute's Business Knowledge Series as well as a faculty member of Data University, an online university that features experienced database marketing professionals who provide one-on-one training worldwide. Prior to forming OliviaGroup, Parr Rud held management positions at Fleet Bank, National Liberty Insurance, and Providian Bancorp. She regularly speaks worldwide. In addition, she writes frequently for www.b-eye-network.com. Her Web site is www.oliviagroup.com.
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Business Intelligence Success Factors: Tools for Aligning Your Business in the Global Economybook cover

Business Intelligence Success Factors: Tools for Aligning Your Business in the Global Economy

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