• Print  |
  • Feedback  |

Training & Bookstore

Bookstore» Goutam Chakraborty Author Page

About Goutam Chakraborty

Dr. Goutam Chakraborty has a B.Tech (Honors) in mechanical engineering from Indian Institute of Technology, Kharagpur, a PGCGM from Indian Institute of Management, Calcutta, an M.S. in statistics and a Ph.D. in marketing from the University of Iowa. He has held managerial positions with a subsidiary of Union Carbide, USA and with a subsidiary of British American Tobacco, UK. He is a professor of marketing at Oklahoma State University, where he has taught data mining and CRM applications, advanced data mining, database marketing, new product development, marketing research, digital business strategy, Web-business strategy, electronic commerce, and interactive marketing and product and pricing management for the past 20 years. Goutam has presented numerous programs and workshops to executives, educators, and research professionals in the U.S., Europe, Singapore, Hong Kong, Dubai, Abu Dhabi, and India. He has won many teaching awards including Regents Distinguished Teaching Award, Richard. W. Poole Faculty Outreach Excellence Award, Kenneth D. and Leitner Greiner Teaching Award and Wendell H. Bailey Faculty Excellence Award at OSU; Outstanding Direct Marketing Educator Award, from the Direct Marketing Educational Foundation, New York; Professor of the Year Award at CIMBA Italy; Great Executive MBA Instructor Award at the University of Iowa, Iowa City; Outstanding Marketing Teacher Award, from the Academy of Marketing Science, Coral Gables, Florida; and Excellence in Teaching and Faculty Service award from UPCEA central region, St. Louis, Missouri.

Goutam's research has been published in many scholarly journals such as Journal of Interactive Marketing, Journal of Advertising Research, Journal of Advertising, Journal of Business Research, and Industrial Marketing Management. He coauthored the book Contemporary Database Marketing. In addition, Goutam has served on the editorial review board of Journal of Business Research and Journal of Academy of Marketing Science. He has chaired the national conference for direct marketing educators in 2004 and 2005 and co-chaired the M2007 data mining conference. Goutam has also consulted extensively on issues related to developing digital business strategy, building and managing customer relationships, product development, and management and creation of e-business models with companies such as Aetna, Mercruiser, Thrifty Rent-A-Car, Berendsen Fluid Power, Globe Life Insurance, Vanguard Realtors, Hilti, Love's Travel Stops, etc. He is the founder of the SAS and OSU Data Mining Certificate program as well as SAS and OSU Business Analytics Certificate program at Oklahoma State University.

Conversations

question Questions or comments?
Coming Soon!

Managing and Analyzing Unstructured Data Using SAS Text Analytics: A Practical Guide book cover Managing and Analyzing Unstructured Data Using SAS Text Analytics: A Practical Guide
By Goutam Chakraborty, Satish Garla, and Murali Pagolu
Anticipated publication date: Fourth quarter 2013

Managing and Analyzing Unstructured Data Using SAS Text Analytics: A Practical Guide is a hands-on guide that provides detailed instructions and explanations of how to do text analytics. Filled with examples, analyses, as well as case studies, the authors take readers step-by-step through applying text analytics using primarily the point-and-click interfaces of SAS Enterprise Miner, SAS Text Miner, SAS Content Categorization Studio, SAS Information Retrieval Studio, and SAS Sentiment Analysis studio.

Intermediate users looking to retrieve, organize, categorize, analyze, interpret and use textual data for generating insights about customer and prospects’ behaviors and sentiments will benefit from this book and will quickly be able to put new skills into solving the text analytics problems of their industry.

Let me know when this book is available