Goutam's research has been published in many scholarly journals, such as the Journal of Interactive Marketing, Journal of Advertising Research, Journal of Advertising, Journal of Business Research, and Industrial Marketing Management. He coauthored the book Contemporary Database Marketing. In addition, Goutam has served on the editorial review board of the Journal of Business Research and Journal of Academy of Marketing Science. He serves as a member of the SAS Customer Analytics Advisory Board and the JMP Discovery Summit Steering Committee. Goutam has also consulted extensively on issues related to developing digital business strategy, building and managing customer relationships, product development, and management and creation of e-business models with companies such as Aetna, Mercruiser, Thrifty Rent-A-Car, Berendsen Fluid Power, Globe Life Insurance, Vanguard Realtors, Hilti, and Love's Travel Stops. He is the founder of the SAS and OSU Data Mining Certificate program as well as the SAS and OSU Business Analytics Certificate program at Oklahoma State University.
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