The iserver method typically used to deliver ads to email content does not allow delivery of text-based ads because it supports only <img src> and <a href> tags. An alternative method to deliver more advanced ad content is to make the ad request from the email server while building the email content before sending the email to the recipient. You can do this by using the hserver, jserver, bserver, or tserver methods, which allow text-based content. See the SAS document Request Application Program Interface for details about using these ad request methods.

There are several requirements in order to serve email server-side advertisements:

• User Agent string The email server must issue a unique User Agent string in the request header.
• Whitelist inclusion Contact SAS Technical Support to notify them of the email server's unique User Agent string so that they can configure SAS^® Intelligent Advertising for Publishers to accept the requests.
• "mid" value inclusion Typical ad requests are accompanied by a "mid" value in the request header. Because this can be an issue for a single email server to send the same "mid" value to SAS Intelligent Advertising for Publishers for multiple requests, the requests might be designated as bot or fraud traffic and thus impression counts would be discarded. A solution to this is to issue a unique "mid" value in the ad request URL for each request. Note that if a series of ad request URLs intended for a single recipient each contains a unique mid value, session features such as companion [roadblock] ads will not be available. Ideally, the server should be able to create a unique mid value for each recipient and include the value in all ad requests intended for that recipient. The syntax in the ad request URL is "/mid={some unique value}", where "{some unique value}" can be a unique random value, an email recipent's email address, or an email recipient's unique registration ID value.

Operating System and Release Information

Product Family	Product	System	SAS Release
			Reported	Fixed*
SAS System	SAS Intelligent Advertising for Publishers	N/A

* For software releases that are not yet generally available, the Fixed Release is the software release in which the problem is planned to be fixed.

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Creating server-side ad requests in order to serve text-based advertising content into emails.

Type:	Usage Note
Priority:

Date Modified:	2016-10-13 17:48:14
Date Created:	2016-09-12 10:24:08