You can
use the customer intelligence template job to capture information
that enables customer Web-based activity to be associated with the
marketing campaign that originated the activity. The customer intelligence
template job comes in two versions. One version processes standard
Web logs and supports campaign data from SAS Digital Marketing. The
other handles SAS page tag logs and supports campaign data from SAS
Digital Marketing and SAS Real-Time Decision Manager.
The customer
intelligence template job enables you to facilitate the collection
of the campaign ID so that it is passed to the landing page and remains
associated with that customer’s session activity. With this
approach, analysis can be done that directly attributes actions to
campaigns. This analysis can help with determining the success of
campaigns and analyzing customers’ responses to different types
of treatments within a campaign. See
Processing Campaign Data for additional information.
The customer
intelligence template jobs are similar to the standard Web log template
job. For detailed information about how the Web log template job works,
see
Stages in Template Jobs.