The customer intelligence template jobs enable you want to process
the data contained in one or more clickstream logs in a single job
while filling the marketing campaign information into all records
for each job. The campaign information values that you need to capture
are the Response Tracking Code (RTC) and the Subject ID (Sn) fields.
The following actions support the acquisition of these values:
-
New columns have been added to
contain campaign information.
-
Additional Clickstream Parse rules
extract the values from the raw Web log.
-
Fill Column options copy the values
for these new columns into all records for a session.
This template
comes in two versions, one for page-tagged Web logs and another for
standard Web logs. The page-tagging version of the template contains
the Parse Tagged Data Items transformation in the Loop One: Recognize,
Parse, Group Data stage of the job. This transformation is a renamed
Clickstream Parse transformation. The topic describes the process
that you use to run the standard Web log version of the template job.
You can
collect campaign information by using the standard Web logs customer
intelligence template job. If you have not done so already, you should
run a copy of the setup job for the standard Web logs customer intelligence
template job, which is named clk_0010_weblog_ci_setup. When you actually
process the data, you should run a copy of the customer intelligence
template job, which is named clk_0200_weblog_ci_load_weblog_detail.
By running a copy, you protect the original template. For information,
see
Copying the Folder Structure of a Clickstream Job.