Segmentation Analytics with SAS^® Viya^®: An Approach to Clustering and Visualization

By Randall S. Collica

Segmentation Analytics with SAS^® Viya^®: An Approach to Clustering and Visualization demonstrates the use of clustering and machine learning methods for the purpose of segmenting customer or client data into useful categories for marketing, market research, next best offers by segment, and more. This book highlights the latest and greatest methods available that show the power of SAS Viya while solving typical industry issues.

• Table of Contents and Excerpt
• Example Code and Data

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