SAS Customer Intelligence 360

Title	Level	Training Formats
Building Segments using SAS Customer Intelligence 360 This course prepares you to use customer data to develop customer segments for targeting.	2 Fundamental
Creating Activities with SAS Customer Intelligence 360 This course prepares you to develop and execute activities that deliver personalized digital interactions for customers and visitors within an omni-channel environment. You will learn how to build activity maps and test activity paths	1 Beginner
Custom Tasks and External System Tasks with SAS Customer Intelligence 360 This course prepares you to develop and execute custom tasks and external system tasks. Some of the content is for SAS 360 Direct license only holders.	1 Beginner
Managing Users, Settings, Content Delivery, and REST APIs in SAS Customer Intelligence 360 This course discusses administration topics such as managing users, content delivery, and troubleshooting. You’ll also learn how to set up and use the REST APIs of SAS Customer Intelligence 360 to manage your environment, marketing assets and data, and automate marketing activities.	3 Intermediate
Marketing Plans with SAS Customer Intelligence 360 This course prepares you to develop, execute, and manage marketing strategies and plans. You learn how to accelerate, automate, and streamline planning using features related to financial management, workflows, and asset management. The course consists of conceptual videos, demonstrations, and informal quizzes.	1 Beginner
Mobile Messaging with SAS Customer Intelligence 360 This course prepares you develop and deliver mobile push notifications, mobile in-app messages, and mobile spots as well as monitor and manage task performance results.	1 Beginner
SAS® 360 Optimize This course teaches you how to use SAS 360 Optimize to develop optimization scenarios and interpret the results.	3 Intermediate
SAS® Customer Intelligence 360: Mobile SDK Learn how to configure the SAS Customer Intelligence 360 Mobile SDK with Android and iOS applications. This includes an overview of the Mobile SDK, how to install the Mobile SDK, how to configure mobile events, mobile messages, mobiles spots, location data, and how to handle user identities.	3 Intermediate
SAS® Customer Intelligence 360 Data Tables and Concepts This course provides you with an overview of the SAS Customer Intelligence 360 data concepts and tables. You’ll learn about identity tables; unified data models (UDM), including SAS 360 Discover, SAS 360 Engage, and Metadata tables); and common data models (CDM).	3 Intermediate
SAS® Marketing Automation: Transitioning to SAS® 360 Direct The course prepares you to transition from SAS Marking Automation to SAS 360 Direct. The course addresses the major differences between the two solutions and demonstrates additional capabilities that SAS 360 Direct provides.	3 Intermediate
SAS 360 Audiences This course provides you with an overview of SAS 360 Audiences.	3 Intermediate
SAS 360 Direct – Defining the Marketing Data and Business Contexts This course prepares you to build, extend, and maintain the on-premises data needed for SAS 360: Direct using SAS Information Map Studio. Next, you will learn how to create, maintain, and update Business Contexts upon which SAS 360 Direct campaigns are based.	1 Beginner
SAS 360 Direct Marketing Tasks This course prepares you to develop and execute direct marketing tasks using SAS 360 Direct	3 Intermediate
SAS Customer Intelligence 360 Fundamentals This course prepares you to develop and manage the fundamental elements of SAS Customer Intelligence 360. Many of these elements are referenced in other courses and are used to manage personalized digital interactions for customers and visitors within an omni-channel environment. Elements and concepts such as sessions, visits, identity service, events, data views, assets, spots, and messages are discussed. Also included is setting up attribution and understanding attribution analysis.	3 Intermediate
SAS Customer Intelligence 360 Resources and Guides This course provides a guide to the SAS Customer Intelligence Learning Subscription. You will also learn how to navigate the SAS Customer Intelligence 360 user interface, including an overview of the SAS Customer Intelligence 360 home page, global insights page, and how to create savable filters. This course also describes the resources, APIs, and SDKs that are available for SAS Customer Intelligence 360 developers who integrate SAS Customer Intelligence 360 with other applications, data sources, websites or mobile apps.	1 Beginner
Using Agents and Connectors with SAS Customer Intelligence 360 Administering External Access and Integrations. Learn different ways that SAS Customer Intelligence 360 integrates with external applications. Learn how to configure access points and set up and connect to an on-premises agent. Learn how to configure and customize connectors and endpoints to integrate with on-premises applications, cloud applications, or both. You will also learn about tools and techniques for troubleshooting external events and integrations.	3 Intermediate
Using SAS Customer Intelligence 360 Web and Advertising Tasks This course prepares you to manage personalized digital interactions within an omni-channel environment using Web tasks as well as find new audiences among Facebook and Google users using Facebook Audience and Google Ad Tasks.	3 Intermediate
Web and Mobile Tests with SAS Customer Intelligence 360 This course prepares you to test creatives using A/B tests and Web Multivariate tests, and monitor and analyze performance results.	1 Beginner
Website Data Collection and Configuration in SAS Customer Intelligence 360 Learn how to configure data collection using the SAS Customer Intelligence 360 user interface and JavaScript API. This includes using the SAS tag, page and session settings, forms, event tracking, registering domains, user identities, traffic sources, and troubleshooting data collection. For analytic settings, learn how to configure the limits and thresholds that affect how the task, test, and segment analytics are calculated. You will also learn how to change the default variables to fit your business requirements.	3 Intermediate