The course prepares you to transition from SAS Marking Automation to SAS 360 Engage: Direct. The course addresses the major differences between the two solutions and demonstrates additional capabilities that SAS 360 Engage provides.
Learn how to
- Use on-premises data to market to customers based on online behavior.
- Use SAS Engage: Direct to re-create the concept of campaigns from SAS Marketing Automation.
Who should attend
Users who are transitioning from SAS Marketing Automation to SAS 360 Engage
This course addresses SAS Marketing Automation, SAS Customer Intelligence 360 software.