What's New in SAS Web Analytics 5.2

Overview

New capabilities, functions, and options in SAS Web Analytics 5.2 improve your ability to perform the following tasks:

more accurately capture information by using a page tagging template
view additional information in the improved Path Analysis report
run dynamic funnel reports and scheduled funnel reports (reports that are executed routinely with the ETL process in a batch program)
take advantage of a more powerful and flexible Equation Editor
better integrate and manipulate data for dashboards, segmentation reports, and scorecards with external data sources
independently develop and test new summarizations by using the new %WASUMTST macro

Page tagging, which is the ability to place JavaScript or other code on the Web to more accurately capture Web data, has become a standard requirement for Web analysis vendors. SAS Web Analytics 5.2 now supports this page tagging capability by providing a page tagging template.
The Path Analysis report in SAS Web Analytics 5.2 includes the following new parameters:
- percent of overall visitors
- percent drop-off
- percent of visitors remaining from the start of the clickstream path
The %WAPATHDP macro has been extensively updated, which significantly improves the performance of the Path Analysis report.
Reports in SAS Web Analytics 5.2 are grouped for better accessibility.