Retail Papers A-Z

A
Paper 1548-2014:
A Framework Based on SAS® for ETL and Reporting
Nowadays, most corporations build and maintain their own data warehouse, and an ETL (Extract, Transform, and Load) process plays a critical role in managing the data. Some people might create a large program and execute this program from top to bottom. Others might generate a SAS® driver with several programs included, and then execute this driver. If some programs can be run in parallel, then developers must write extra code to handle these concurrent processes. If one program fails, then users can either rerun the entire process or comment out the successful programs and resume the job from where the program failed. Usually the programs are deployed in production with read and execute permission only. Users do not have the priviledge of modifying codes on the fly. In this case, how do you comment out the programs if the job terminated abnormally? This paper illustrates an approach for managing ETL process flows. The approach uses a framework based on SAS, on a UNIX platform. This is a high-level infrastructure discussion with some explanation of the SAS codes that are used to implement the framework. The framework supports the rerun or partial run of the entire process without changing any source codes. It also supports the concurrent process, and therefore no extra code is needed.
Kevin Chung, Fannie Mae
Paper 1793-2014:
A Poor/Rich SAS® User.s PROC EXPORT
Have you ever wished that with one click you could copy any SAS® data set, including variable names, so that you could paste the text into a Microsoft Word file, Microsoft PowerPoint slide, or spreadsheet? You can and, with just Base SAS®, there are some little-known but easy-to use methods that are available for automating many of your (or your users ) common tasks.
Tom Abernathy, Pfizer, Inc.
Matthew Kastin, I-Behavior, Inc.
Arthur Tabachneck, myQNA, Inc.
Paper 1204-2014:
A Survey of Some of the Most Useful SAS® Functions
SAS® functions provide amazing power to your DATA step programming. Some of these functions are essential some of them save you writing volumes of unnecessary code. This paper covers some of the most useful SAS functions. Some of these functions might be new to you, and they will change the way you program and approach common programming tasks.
Ron Cody, Camp Verde Associates
Paper 1636-2014:
A Way to Fetch User Reviews from iTunes Using SAS®
This paper simply develops a new SAS® macro, which allows you to scrap user textual reviews from Apple iTunes store for iPhone applications. It not only can help you understand your customers experiences and needs, but also can help you be aware of your competitors user experiences. The macro uses API in iTunes and PROC HTTP in SAS to extract and create data sets. This paper also shows how you can use the application ID and country code to extract user reviews.
Goutam Chakraborty, Oklahoma State University
Meizi Jin, Oklahoma State University
Jiawen Liu, Qualex Consulting Services, Inc.
Mantosh Kumar Sarkar, Verizon
Paper 2165-2014:
Allocation: Getting the Right Products to the Right Locations in the Right Quantities Is the Retail Brass Ring!
Allocation is key. If the allocation isn t right, it can lead to out-of-stocks, lost sales, and customer dissatisfaction. Automating your most complicated and time-consuming tasks, and ensuring you are feeding the right data at the right time, is critical. This session will review how Beall s Outlet and Beall s Department Stores are managing and executing allocations at optimal levels. How using attributes and group definitions allow them to be responsive to trends, history, and plans.
Trina Gladwell, Bealls, Inc.
Paper 1720-2014:
An Ensemble Approach for Integrating Intuition and Models
Finding groups with similar attributes is at the core of knowledge discovery. To this end, Cluster Analysis automatically locates groups of similar observations. Despite successful applications, many practitioners are uncomfortable with the degree of automation in Cluster Analysis, which causes intuitive knowledge to be ignored. This is more true in text mining applications since individual words have meaning beyond the data set. Discovering groups with similar text is extremely insightful. However, blind applications of clustering algorithms ignore intuition and hence are unable to group similar text categories. The challenge is to integrate the power of clustering algorithms with the knowledge of experts. We demonstrate how SAS/STAT® 9.2 procedures and the SAS® Macro Language are used to ensemble the opinion of domain experts with multiple clustering models to arrive at a consensus. The method has been successfully applied to a large data set with structured attributes and unstructured opinions. The result is the ability to discover observations with similar attributes and opinions by capturing the wisdom of the crowds whether man or model.
Masoud Charkhabi, Canadian Imperial Bank of Commerce
Ling Zhu, CIBC
Paper 1288-2014:
Analysis of Unstructured Data: Applications of Text Analytics and Sentiment Mining
The proliferation of textual data in business is overwhelming. Unstructured textual data is being constantly generated via call center logs, emails, documents on the web, blogs, tweets, customer comments, customer reviews, and so on. While the amount of textual data is increasing rapidly, businesses ability to summarize, understand, and make sense of such data for making better business decisions remain challenging. This presentation takes a quick look at how to organize and analyze textual data for extracting insightful customer intelligence from a large collection of documents and for using such information to improve business operations and performance. Multiple business applications of case studies using real data that demonstrate applications of text analytics and sentiment mining using SAS® Text Miner and SAS® Sentiment Analysis Studio are presented. While SAS® products are used as tools for demonstration only, the topics and theories covered are generic (not tool specific).
Goutam Chakraborty, Oklahoma State University
Murali Pagolu, SAS
Paper 1630-2014:
Application of Survey Sampling for Quality Control
Sampling is widely used in different fields for quality control, population monitoring, and modeling. However, the purposes of sampling might be justified by the business scenario, such as legal or compliance needs. This paper uses one probability sampling method, stratified sampling, combined with quality control review business cost to determine an optimized procedure of sampling that satisfies both statistical selection criteria and business needs. The first step is to determine the total number of strata by grouping the strata with a small number of sample units, using box-and-whisker plots outliers as a whole. Then, the cost to review the sample in each stratum is justified by a corresponding business counter-party, which is the human working hour. Lastly, using the determined number of strata and sample review cost, optimal allocation of predetermined total sample population is applied to allocate the sample into different strata.
Yi Du, Freddie Mac
Paper 1775-2014:
Application of Text Mining in Tweets Using SAS® and R, and Analysis of Change in Sentiments toward Xbox One Using SAS® Sentiment Analysis Studio
The power of social media has increased to such an extent that businesses that fail to monitor consumer responses on social networking sites are now clearly at a disadvantage. In this paper, we aim to provide some insights on the impact of the Digital Rights Management (DRM) policies of Microsoft and the release of Xbox One on their customers' reactions. We have conducted preliminary research to compare the basic text mining capabilities of SAS® and R, two very diverse yet powerful tools. A total of 6,500 Tweets were collected to analyze the impact of the DRM policies of Microsoft. The Tweets were segmented into three groups based on date: before Microsoft announced its Xbox One policies (May 18 to May 26), after the policies were announced (May 27 to June 16), and after changes were made to the announced policies (June 16 to July 1). Our results suggest that SAS works better than R when it comes to extensive analysis of textual data. In our following work, customers reactions to the release of Xbox One will be analyzed using SAS® Sentiment Analysis Studio. We will collect Tweets on Xbox posted before and after the release of Xbox One by Microsoft. We will have two categories, Tweets posted between November 15 and November 21 and those posted between November 22 and November 29. Sentiment analysis will then be performed on these Tweets, and the results will be compared between the two categories.
Goutam Chakraborty, Oklahoma State University
Aditya Datla, Oklahoma State University
Reshma Palangat, Oklahoma State Univ
Paper 1605-2014:
Assigning Agents to Districts under Multiple Constraints Using PROC CLP
The Challenge: assigning outbound calling agents in a telemarketing campaign to geographic districts. The districts have a variable number of leads, and each agent needs to be assigned entire districts with the total number of leads being as close as possible to a specified number for each of the agents (usually, but not always, an equal number). In addition, there are constraints concerning the distribution of assigned districts across time zones in order to maximize productivity and availability. Our Solution: use the SAS/OR® procedure PROC CLP to formulate the challenge as a constraint satisfaction problem (CSP) since the objective is not necessarily to minimize a cost function, but rather to find a feasible solution to the constraint set. The input consists of the number of agents, the number of districts, the number of leads in each district, the desired number of leads per agent, the amount by which the actual number of leads can differ from the desired number, and the time zone for each district.
Kevin Gillette, Accenture
Stephen Sloan, Accenture
Paper 1732-2014:
Automatic and Efficient Post-Campaign Analyses By Using SAS® Macro Programs
In our previous work, we often needed to perform large numbers of repetitive and data-driven post-campaign analyses to evaluate the performance of marketing campaigns in terms of customer response. These routine tasks were usually carried out manually by using Microsoft Excel, which was tedious, time-consuming, and error-prone. In order to improve the work efficiency and analysis accuracy, we managed to automate the analysis process with SAS® programming and replace the manual Excel work. Through the use of SAS macro programs and other advanced skills, we successfully automated the complicated data-driven analyses with high efficiency and accuracy. This paper presents and illustrates the creative analytical ideas and programming skills for developing the automatic analysis process, which can be extended to apply in a variety of business intelligence and analytics fields.
Sophia Chen, CIBC
Justin Jia, CIBC
Amanda Lin, Bell Canada
B
Paper 1449-2014:
Basic SAS® PROCedures for Producing Quick Results
As IT professionals, saving time is critical. Delivering timely and quality-looking reports and information to management, end users, and customers is essential. SAS® provides numerous 'canned' PROCedures for generating quick results to take care of these needs ... and more. In this hands-on workshop, attendees acquire basic insights into the power and flexibility offered by SAS PROCedures using PRINT, FORMS, and SQL to produce detail output; FREQ, MEANS, and UNIVARIATE to summarize and create tabular and statistical output; and data sets to manage data libraries. Additional topics include techniques for informing SAS which data set to use as input to a procedure, how to subset data using a WHERE statement (or WHERE= data set option), and how to perform BY-group processing.
Kirk Paul Lafler, Software Intelligence Corporation
Paper 1444-2014:
Before You Get Started: A Macro Language Preview in Three Parts. Part 1: What the Language Is, What It Does, and What It Can Do
As complicated as the macro language is to learn, there are very strong reasons for doing so. At its heart, the macro language is a code generator. In its simplest uses, it can substitute simple bits of code like variable names and the names of data sets that are to be analyzed. In more complex situations, it can be used to create entire statements and steps based on information may even be unavailable to the person writing or even executing the macro. At the time of execution, it can be used to make queries of the SAS® environment as well as the operating system, and utilize the gathered information to make informed decisions about how it is to further function and execute.
Art Carpenter, California Occidental Consultants
Paper 1445-2014:
Before You Get Started: A Macro Language Preview in Three Parts. Part 2: It's All about the Timing.Why the Macro Language Comes First
Because the macro language is primarily a code generator, it makes sense that the code that it creates must be generated before it can be executed. This implies that execution of the macro language comes first. Simple as this is in concept, timing issues and conflicts are often not so simple to recognize in application. As we use the macro language to take on more complex tasks, it becomes even more critical that we have an understanding of these issues.
Art Carpenter, California Occidental Consultants
Paper 1447-2014:
Before You Get Started: A Macro Language Preview in Three Parts. Part 3: Creating Macro Variables and Demystifying Their Scope
Macro variables and their values are stored in symbol tables, which in turn are held in memory. Not only are there are a number of ways to create macro variables, but they can be created in a wide variety of situations. How they are created and under what circumstances effects the variable s scope how and where the macro variable is stored and retrieved. There are a number of misconceptions about macro variable scope and about how the macro variables are assigned to symbol tables. These misconceptions can cause problems that the new, and sometimes even the experienced, macro programmer does not anticipate. Understanding the basic rules for macro variable assignment can help the macro programmer solve some of these problems that are otherwise quite mystifying.
Art Carpenter, California Occidental Consultants
Paper 1895-2014:
Best Practices in SAS® Enterprise Guide®
This paper provides an overview of how to create a SAS® Enterprise Guide® process that is well designed, simple, documented, automated, modular, efficient, reliable, and easy to maintain. Topics include how to organize a SAS Enterprise Guide process, how to best document in SAS Enterprise Guide, when to leverage point-and-click functionality, and how to automate and simplify SAS Enterprise Guide processes. This paper has something for any SAS Enterprise Guide user, new or experienced!
Steven First, Systems Seminar Consultants
Jennifer First-Kluge, Systems Seminar Consultants
Paper 1792-2014:
Big Data/Metadata Governance
The emerging discipline of data governance encompasses data quality assurance, data access and use policy, security risks and privacy protection, and longitudinal management of an organization s data infrastructure. In the interests of forestalling another bureaucratic solution to data governance issues, this presentation features database programming tools that provide rapid access to big data and make selective access to and restructuring of metadata practical.
Sigurd Hermansen, Westat
Paper 1794-2014:
Big Data? Faster Cube Builds? PROC OLAP Can Do It
In many organizations the amount of data we deal with increases far faster than the hardware and IT infrastructure to support them. As a result, we encounter significant bottlenecks and I/O bound processes. However, clever use of SAS® software can help us find a way around. In this paper we will look at the clever use of PROC OLAP to show you how to address I/O bound processing spread I/O traffic to different servers to increase cube building efficiency. This paper assumes experience with SAS® OLAP Cube Studio and/or PROC OLAP.
Michael Brule, SAS
Yunbo (Jenny) Sun, Canada Post
Paper 2162-2014:
Building a Business Justification
At last you found it, the perfect software solution to meet the demands of your business. Now, how do you convince your company and its leaders to spend the money to bring it in-house and reap the business benefit? How do you build a compelling business justification? How should you think-through, communicate, and overcome this common business roadblock? Join Scott Sanders, a business and IT veteran who has effectively handled this challenge on numerous occasions. Hear some of his best practices and review some of his effective methods of approach, as he goes through his personal experience in building a business case and shepherding it through to final approval.
Scott Sanders, Sears Holdings
C
Paper 1762-2014:
Chasing the Log File While Running the SAS® Program
Usually, log files are checked by users only when SAS® completes the execution of programs. If SAS finds any errors in the current line, it skips the current step and executes the next line. The process is completed only at the execution complete program. There are a few programs that will take more than a day to complete. In this case, the user opens the log file in Read-Only mode frequently to check for errors, warnings, and unexpected notes and terminates the execution of the program manually if any potential messages are identified. Otherwise, the user will be notified with the errors in the log file only at the end of the execution. Our suggestion is to run the parallel utility program along with the production program to check the log file of the currently running program and to notify the user through an e-mail when an error, warning, or unexpected note is found in the log file. Also, the execution can be terminated automatically and the user can be notified when potential messages are identified.
Harun Rasheed, Cognizant Technology Solutions
Amarnath Vijayarangan, Genpact
Paper 1693-2014:
Conditional Execution "Switch Path" Logic in SAS® Data Integration Studio 4.6
With the growth in size and complexity of organizations investing in SAS® platform technologies, the size and complexity of ETL subsystems and data integration (DI) jobs is growing at a rapid rate. Developers are pushed to come up with new and innovative ways to improve process efficiency in their DI jobs to meet increasingly demanding service level agreements (SLAs). The ability to conditionally execute or switch paths in a DI job is an extremely useful technique for improving process efficiency. How can a SAS® Data Integration developer design a job to best suit conditional execution? This paper discusses a technique for providing a parameterized dynamic execution custom transformation that can be easily incorporated into SAS® Data Integration Studio jobs to provide process path switching capabilities. The aim of any data integration task is to ensure that all sources of business data are integrated as efficiently as possible. It is concerned with the repurposing of data via transformation, should be a value-adding process, and also should be the product of collaboration. Modularization of common or repeatable processes is a fundamental part of the collaboration process in DI design and development. Switch path a custom transformation built to conditionally execute branches or nodes in SAS Data Integration Studio provides a reusable module for solving the conditional execution limitations of standard SAS Data Integration Studio transformations and jobs. Switch Path logic in SAS Data Integration Studio can serve many purposes in day-to-day business needs for a SAS data integration developer as it is completely reusable
Prajwal Shetty, Tesco
D
Paper 1271-2014:
DATA Step Merging Techniques: From Basic to Innovative
Merging or joining data sets is an integral part of the data consolidation process. Within SAS®, there are numerous methods and techniques that can be used to combine two or more data sets. We commonly think that within the DATA step the MERGE statement is the only way to join these data sets, while in fact, the MERGE is only one of numerous techniques available to us to perform this process. Each of these techniques has advantages, and some have disadvantages. The informed programmer needs to have a grasp of each of these techniques if the correct technique is to be applied. This paper covers basic merging concepts and options within the DATA step, as well as a number of techniques that go beyond the traditional MERGE statement. These include fuzzy merges, double SET statements, and the use of key indexing. The discussion will include the relative efficiencies of these techniques, especially when working with large data sets.
Art Carpenter, California Occidental Consultants
Paper 2044-2014:
Dataset Matching and Clustering with PROC OPTNET
We used OPTNET to link hedge fund datasets from four vendors, covering overlapping populations, but with no universal identifier. This quick tip shows how to treat data records as nodes, use pairwise identifiers to generate distance measures, and get PROC OPTNET to assign clusters of records from all sources to each hedge fund. This proved to be far faster, and easier, than doing the same task in PROC SQL.
Mark Keintz, Wharton Research Data Services
Paper SAS207-2014:
Did My Coupon Campaign Accomplish Anything? An Application of Selection Models to Retailing
Evaluation of the efficacy of an intervention is often complicated because the intervention is not randomly assigned. Usually, interventions in marketing, such as coupons or retention campaigns, are directed at customers because their spending is below some threshold or because the customers themselves make a purchase decision. The presence of nonrandom assignment of the stimulus can lead to over- or underestimating the value of the intervention. This can cause future campaigns to be directed at the wrong customers or cause the impacts of these effects to be over- or understated. This paper gives a brief overview of selection bias, demonstrates how selection in the data can be modeled, and shows how to apply some of the important consistent methods of estimating selection models, including Heckman's two-step procedure, in an empirical example. Sample code is provided in an appendix.
Kenneth Sanford, SAS
Gunce Walton, SAS
Paper 1510-2014:
Direct Memory Data Management Using the APP Tools
APP is an unofficial collective abbreviation for the SAS® functions ADDR, PEEK, PEEKC, the CALL POKE routine, and their so-called LONG 64-bit counterparts the SAS tools designed to directly read from and write to physical memory in the DATA step. APP functions have long been a SAS dark horse. First, the examples of APP usage in SAS documentation amount to a few technical report tidbits intended for mainframe system programming, with nary a hint how the functions can be used for data management programming. Second, the documentation note on the CALL POKE routine is so intimidating in tone that many potentially receptive folks might decide to avoid the allegedly precarious route altogether. However, little can stand in the way of an inquisitive SAS programmer daring to take a close look, and it turns out that APP functions are very simple and useful tools! They can be used to explore how things really work, to make code more concise, to implement en masse data movement, and they can often dramatically improve execution efficiency. The author and many other SAS experts (notably Peter Crawford, Koen Vyverman, Richard DeVenezia, Toby Dunn, and the fellow masked by his 'Puddin' Man' sobriquet) have been poking around the SAS APP realm on SAS-L and in their own practices since 1998, occasionally letting the SAS community at large to peek at their findings. This opus is an attempt to circumscribe the results in a systematic manner. Welcome to the APP world! You are in for a few glorious surprises.
Paul Dorfman, Dorfman Consulting
Paper 1777-2014:
Disease Prevention to Reduce New Hampshire Health-Care Claims and Costs: A Data Mining Approach
The health-care industry in the United States is going through a paradigm shift moving away from its focus on treating diseases and toward promoting health, wellness, and preventive public health programs, so that both the individuals and the government can maintain a healthy bottom line. The high-level business problem is to reduce the expected medical costs and number of medical services required by the people of New Hampshire by implementing successful disease prevention programs. The objective is to identify which among the six prevention programs will successfully improve the health of the residents of New Hampshire over nine future years (2012 2020). The business scenario of the case is to identify the preventive programs that are most effective in reducing the costs in New Hampshire and to invest the money in those programs so that the overall health-care overhead costs can be reduced or controlled. The effectiveness of implementing the preventive programs was evaluated using SAS® Enterprise Guide® 5.1 and SAS® Enterprise Miner 12. Time series analysis, in particular, forecasting, is used to project the future health-care services and costs for the years from 2012 to 2020. Our analysis showed that all the preventive programs should be implemented concurrently. The minimum anticipated savings in cost is approximately $572,111 or 3.3% of the expected baseline cost of $17,297,931. Therefore, our recommendation is to use this cost reduction figure, $572,111, as the initial funding investment toward initiating the six prevention programs concurrently, so that tangible results can be noticed by 2020.
Rakesh Karn, Oklahoma State University
Rom Khattri, Oklahoma State University
Pradeep Podila, Oklahoma State University
Linda Schumacher, Oklahoma State University
E
Paper 1872-2014:
Efficiency Estimation Using a Hybrid of Data Envelopment Analysis and Linear Regression
Literature suggests two main approaches, parametric and non-parametric, for constructing efficiency frontiers on which efficiency scores of other units can be based. Parametric functions can be either deterministic or stochastic in nature. However, when multiple inputs and outputs are encountered, Data Envelopment Analysis (DEA), a non-parametric approach, is a powerful tool used for decades in measurement of productivity/efficiency with a wide range of applications. Both approaches have advantages and limitations. This paper attempts to further explore and validate a hybrid approach, taking the best of both the DEA and the parametric approach, in order to estimate efficiency of Decision Making Units (DMUs) in an even better way.
John Dilip Raj, GE
Paper SAS213-2014:
Ex-Ante Forecast Model Performance with Rolling Simulations
Given a time series data set, you can use automatic time series modeling software to select an appropriate time series model. You can use various statistics to judge how well each candidate model fits the data (in-sample). Likewise, you can use various statistics to select an appropriate model from a list of candidate models (in-sample or out-of-sample or both). Finally, you can use rolling simulations to evaluate ex-ante forecast performance over several forecast origins. This paper demonstrates how you can use SAS® Forecast Server Procedures and SAS® Forecast Studiosoftware to perform the statistical analyses that are related to rolling simulations.
Bruce Elsheimer, SAS
Michael Leonard, SAS
Paper 1764-2014:
Excel with SAS® and Microsoft Excel
SAS® is an outstanding suite of software, but not everyone in the workplace speaks SAS. However, almost everyone speaks Excel. Often, the data you are analyzing, the data you are creating, and the report you are producing is a form of a Microsoft Excel spreadsheet. Every year at SAS® Global Forum, there are SAS and Excel presentations, not just because Excel isso pervasive in the workplace, but because there s always something new to learn (or re-learn)! This paper summarizes and references (and pays homage to!) previous SAS Global Forum presentations, as well as examines some of the latest Excel capabilities with the latest versions of SAS® 9.4 and SAS® Visual Analytics.
Andrew Howell, ANJ Solutions
Paper 1450-2014:
Exploring DATA Step Merges and PROC SQL Joins
Explore the various DATA step merge and PROC SQL join processes. This presentation examines the similarities and differences between merges and joins, and provides examples of effective coding techniques. Attendees examine the objectives and principles behind merges and joins, one-to-one merges (joins), and match-merge (equi-join), as well as the coding constructs associated with inner and outer merges (joins) and PROC SQL set operators.
Kirk Paul Lafler, Software Intelligence Corporation
G
Paper SAS2204-2014:
Getting Started with Mixed Models in Business
For decades, mixed models have been used by researchers to account for random sources of variation in regression-type models. Now, they are gaining favor in business statistics for giving better predictions for naturally occurring groups of data, such as sales reps, store locations, or regions. Learn about how predictions based on a mixed model differ from predictions in ordinary regression and see examples of mixed models with business data.
Catherine Truxillo, SAS
Paper 1267-2014:
Graphing Made Easy with ODS Graphics Procedures
Beginning with SA®S 9.2, ODS Graphics introduces a whole new way of generating graphs using SAS®. With just a few lines of code, you can create a wide variety of high-quality graphs. This paper covers the three basic ODS Graphics procedures SGPLOT, SGPANEL, and SGSCATTER. SGPLOT produces single-celled graphs. SGPANEL produces multi-celled graphs that share common axes. SGSCATTER produces multi-celled graphs that might use different axes. This paper shows how to use each of these procedures in order to produce different types of graphs, how to send your graphs to different ODS destinations, how to access individual graphs, and how to specify properties of graphs, such as format, name, height, and width.
Lora Delwiche, University of California, Davis
Susan Slaughter, Avocet Solutions
H
Paper SAS212-2014:
How to Separate Regular Prices from Promotional Prices?
Retail price setting is influenced by two distinct factors: the regular price and the promotion price. Together, these factors determine the list price for a specific item at a specific time. These data are often reported only as a singular list price. Separating this one price into two distinct prices is critical for accurate price elasticity modeling in retail. These elasticities are then used to make sales forecasts, manage inventory, and evaluate promotions. This paper describes a new time-series feature extraction utility within SAS® Forecast Server that allows for automated separation of promotional and regular prices.
Michael Leonard, SAS
Michele Trovero, SAS
I
Paper 1828-2014:
Integrated Big Data: Hadoop + DBMS + Discovery for SAS® High-Performance Analytics
SAS® High-Performance Analytics is a significant step forward in the area of high-speed, analytic processing in a scalable clustered environment. However, Big Data problems generally come with data from lots of data sources, at varying levels of maturity. Teradata s innovative Unified Data Architecture (UDA) represents a significant improvement in the way that large companies can think about Enterprise Data Management, including the Teradata Database, Hortonworks Hadoop, and Aster Data Discovery platform in a seamless integrated platform. Together, the two platforms provide business users, analysts, and data scientists with the ideally suited data management platforms, targeted specifically to their analytic needs, based upon analytic use cases, managed in a single integrated enterprise data management environment. The paper will focus on how several companies today are using Teradata s Integrated Hardware and Software UDA Platform to manage a single enterprise analytic environment, fight the ongoing proliferation of analytic data marts, and speed their operational analytic processes.
John Cunningham, Teradata Corporation
L
Paper SAS1583-2014:
Leveraging Advanced Analytics to Create Customer-Centric Assortments
Traditional merchandise planning processes have been primarily product and location focused, with decisions about assortment selection, breadth and depth, and distribution based on the historical performance of merchandise in stores. However, retailers are recognizing that in order to compete and succeed in an increasingly complex marketplace, assortments must become customer-centric. Advanced analytics can be leveraged to generate actionable insights into the relevance of merchandise to a retailer's various customer segments and purchase channel preferences. These insights enrich the merchandise and assortment planning process. This paper describes techniques for using advanced analytics to impact customer-centric assortments. Topics covered include approaches for scoring merchandise based on customer relevance and preferences, techniques for gaining insight into customer relevance without customer data, and an overall approach to a customer-driven merchandise planning process.
Christopher Matz, SAS
M
Paper 2043-2014:
Managing Opt-Out Risk
Email is an important marketing channel for digital marketers. We can stay connected with our subscribers and attract them with relevant content as long as they are still subscribed to our email communication. In this session, we are planning to discuss why it's important to manage opt-out risk; how did we predict opt-out risk; and how do we proactively manage opt-out using the models we developed.
Jia Lei (Carol) Li, Gilt Groupe
Paper 1485-2014:
Measures of Fit for Logistic Regression
One of the most common questions about logistic regression is How do I know if my model fits the data? There are many approaches to answering this question, but they generally fall into two categories: measures of predictive power (like R-squared) and goodness of fit tests (like the Pearson chi-square). This presentation looks first at R-squared measures, arguing that the optional R-squares reported by PROC LOGISTIC might not be optimal. Measures proposed by McFadden and Tjur appear to be more attractive. As for goodness of fit, the popular Hosmer and Lemeshow test is shown to have some serious problems. Several alternatives are considered.
Paul Allison, University of Pennsylvania
Paper 1300-2014:
Model Variable Selection Using Bootstrap Decision Tree
Bootstrapped Decision Tree is a variable selection method used to identify and eliminate unintelligent variables from a large number of initial candidate variables. Candidates for subsequent modeling are identified by selecting variables consistently appearing at the top of decision trees created using a random sample of all possible modeling variables. The technique is best used to reduce hundreds of potential fields to a short list of 30 50 fields to be used in developing a model. This method for variable selection has recently become available in JMP® under the name BootstrapForest; this paper presents an implementation in Base SAS®9. The method does accept but does not require a specific outcome to be modeled and will therefore work for nearly any type of model, including segmentation, MCMC, multiple discrete choice, in addition to standard logistic regression. Keywords: Bootstrapped Decision Tree, Variable Selection
David Corliss, Magnify Analytic Solutions
P
Paper 1737-2014:
PROC STREAM and SAS® Server Pages: Generating Custom User Interfaces
Quite often when building web applications that use either the SAS® Stored Process Server or the SAS/IntrNet® Applications Dispatcher, it is necessary to create a custom user interface to prompt for the needed parameters. For example, generating a custom user interface can be accomplished by chaining stored processes together. The first stored process generates the user interface where the user selects the desired options and uses PROC STREAM to process and input SAS® Server Pages to display the user interface. The second (or later) stored process in the chain generates the desired output. This paper describes and shows several examples similar to those presented in the SAS® Press book SAS Server Pages: Generating Dynamic Content (http://support.sas.com/publishing/authors/extras/64993b.html) and on the author s blog Jurassic SAS in the BI/EBI World (http://hcsbi.blogspot.com/).
Don Henderson, Henderson Consulting Services
Paper 1730-2014:
PROC TABULATE: Extending This Powerful Tool Beyond Its Limitations
PROC TABULATE is a powerful tool for creating tabular summary reports. Its advantages, over PROC REPORT, are that it requires less code, allows for more convenient table construction, and uses syntax that makes it easier to modify a table s structure. However, its inability to compute the sum, difference, product, and ratio of column sums has hindered its use in many circumstances. This paper illustrates and discusses some creative approaches and methods for overcoming these limitations, enabling users to produce needed reports and still enjoy the simplicity and convenience of PROC TABULATE. These methods and skills can have prominent applications in a variety of business intelligence and analytics fields.
Justin Jia, CIBC
Amanda Lin, Bell Canada
Paper 1240-2014:
Powerful and Hard-to-find PROC SQL Features
The SQL procedure contains many powerful and elegant language features for intermediate and advanced SQL users. This presentation discusses topics that will help SAS® users unlock the many powerful features, options, and other gems found in the SQL universe. Topics include CASE logic; a sampling of summary (statistical) functions; dictionary tables; PROC SQL and the SAS macro language interface; joins and join algorithms; PROC SQL statement options _METHOD, MAGIC=101, MAGIC=102, and MAGIC=103; and key performance (optimization) issues.
Kirk Paul Lafler, Software Intelligence Corporation
Paper 1270-2014:
Programming With CLASS: Keeping Your Options Open
Many SAS® procedures use classification variables when they are processing the data. These variables control how the procedure forms groupings, summarizations, and analysis elements. For statistics procedures, they are often used in the formation of the statistical model that is being analyzed. Classification variables can be explicitly specified with a CLASS statement, or they can be specified implicitly from their usage in the procedure. Because classification variables have such a heavy influence on the outcome of so many procedures, it is essential that the analyst have a good understanding of how classification variables are applied. Certainly there are a number of options (system and procedural) that affect how classification variables behave. While you may be aware of some of these options, a great many are new, and some of these new options and techniques are especially powerful. You really need to be open to learning how to program with CLASS.
Art Carpenter, California Occidental Consultants
Q
Paper 1868-2014:
Queues for Newbies . How to Speak LSF in a SAS® World
Can you juggle? Maybe. Can you shuffle a deck of cards? Probably. Can you do both at the same time? Welcome to the world of SAS® and LSF! Very few SAS Administrators start out learning LSF at the same time they learn SAS; most already know SAS, possibly starting out as a programmer or analyst, but now have to step up to an enterprise platform with shared resources. The biggest challenge on an enterprise platform? How to share! How to maximum the utilization of a SAS platform, yet still ensure everyone gets their fair share? This presentation will boil down the 2000+ pages of LSF documentation to provide an introduction into various LSF concepts: * Host * Clusters * Nodes * Queues * First-Come-First-Serve * Fairshare * and various configuration settings: UJOB_LIMIT, PJOB_LIMIT, etc. Plus some insight on where to configure all these settings which are set up by the installation process, and which can be configured by the SAS or LSF administrator. This session is definitely NOT for experts. It is for those about to step into an enterprise deployment of SAS, and want to understand how the SAS server sessions they know so well can run on a shared platform.
Andrew Howell, ANJ Solutions
R
Paper 1886-2014:
Recommending News Articles Using Cosine Similarity Function
Predicting news articles that customers are likely to view/read next provides a distinct advantage to news sites. Collaborative filtering is a widely used technique for the same. This paper details an approach within collaborative filtering that uses the cosine similarity function to achieve this purpose. The paper further details two different approaches, customized targeting and article level targeting, that can be used in marketing campaigns. Please note that this presentation connects with Session ID 1887. Session ID 1887 happens immediately following this session
John Dilip Raj, GE
Ledalla Venkata Naga Rajendra, GE
Qing Wang, Warwick Business School
Paper 1887-2014:
Recommending TV Programs Using Correlation
Personalized recommender systems are being used in many industries to increase customer engagement. In the TV industry, this is primarily used to increase viewership, which in turn increases market share, revenue, and profit. This paper attempts to develop a recommender system using the correlation procedure under collaborative filtering methodology. The only data requirement for this recommendation system would be past viewership of customers for a given time period. Please note that this session connects with Session ID 1886. Session ID 1886 happens immediately prior to this session
John Dilip Raj, GE
Ledalla Venkata Naga Rajendra, GE
Qing Wang, Warwick Business School
Paper SAS2161-2014:
Retailing in the Era of the Tech Titans.An Annual Update
Over the last decade, five companies have begun to aggressively reshape the landscape of multiple industries and to change retailing forever. They are the Tech Titans: Amazon, Apple, eBay, Facebook, and Google. At last year s SAS® Retail Users Group, we spoke of these titans. They ve made such an impact since then that they deserve revisiting. Several other tech giants who also have this same potential are joining the battle. These companies are taking a formidable bite not only out of retailing, but also out of advertising, publishing, movies, television, communications, financial services, health care, and insurance. This session highlights the strategies of these companies and what progressive retailers are doing to not only fight back, but to leverage the titans.
Lori Schafer, SAS
S
Paper 1262-2014:
SAS® Installations: So you want to install SAS?
This discussion uses SAS® Office Analytics as an example to demonstrate the importance of preparing for the SAS® installation. There are many nuances as well as requirements that need to be addressed before you do an installation. These requirements are basically similar, yet they differ according to the target installation operating system. In other words, there are some differences in preparation routines for Windows and *Nix flavors. Our discussion focuses on these three topics: 1. Pre-installation considerations such as sizing, storage, proper credentials, and third-party requirements; 2. Installation steps and requirements; and 3. Post-installation configuration. In addition to preparation, this paper also discusses potential issues and pitfalls to watch out for, as well as best practices.
Rafi Sheikh, Analytiks International, Inc.
Paper SAS1585-2014:
SAS® Retail Road Map
This presentation provides users with an update on retail solution releases that have occurred in the past year and a roadmap for moving forward.
Saurabh Gupta, SAS
Paper 1760-2014:
Scenarios Where Utilizing a Spline Model in Developing a Regression Model Is Appropriate
Linear regression has been a widely used approach in social and medical sciences to model the association between a continuous outcome and the explanatory variables. Assessing the model assumptions, such as linearity, normality, and equal variance, is a critical step for choosing the best regression model. If any of the assumptions are violated, one can apply different strategies to improve the regression model, such as performing transformation of the variables or using a spline model. SAS® has been commonly used to assess and validate the postulated model and SAS® 9.3 provides many new features that increase the efficiency and flexibility in developing and analyzing the regression model, such as ODS Statistical Graphics. This paper aims to demonstrate necessary steps to find the best linear regression model in SAS 9.3 in different scenarios where variable transformation and the implementation of a spline model are both applicable. A simulated data set is used to demonstrate the model developing steps. Moreover, the critical parameters to consider when evaluating the model performance are also discussed to achieve accuracy and efficiency.
Ning Huang, University of Southern California
Paper 1318-2014:
Secure SAS® OLAP Cubes with Top-Secret Permissions
SAS® OLAP technology is used to organize and present summarized data for business intelligence applications. It features flexible options for creating and storing aggregations to improve performance and brings a powerful multi-dimensional approach to querying data. This paper focuses on managing security features available to OLAP cubes through the combination of SAS metadata and MDX logic.
Stephen Overton, Overton Technologies, LLC
Paper 1800-2014:
Seven Steps to a SAS® Enterprise BI Proof-of-Concept
The Purchasing Department is considering contracting with your team for a new SAS® Enterprise BI application. He's already met with SAS® and seen the sales pitch, and he is very interested. But the manager is a tightwad and not sure about spending the money. Also, he wants his team to be the primary developers for this new application. Before investing his money on training, programming, and support, he would like a proof-of-concept. This paper will walk you through the seven steps to create a SAS Enterprise BI POC project: Develop a kick-off meeting including a full demo of the SAS Enterprise BI tools. Set up your UNIX file systems and security. Set up your SAS metadata ACTs, users, groups, folders, and libraries. Make sure the necessary SAS client tools are installed on the developers machines. Hold a SAS Enterprise BI workshop to introduce them to the basics, including SAS® Enterprise Guide®, SAS® Stored Processes, SAS® Information Maps, SAS® Web Report Studio, SAS® Information Delivery Portal, and SAS® Add-In for Microsoft Office, along with supporting documentation. Work with them to develop a simple project, one that highlights the benefits of SAS Enterprise BI and shows several methods for achieving the desired results. Last but not least, follow up! Remember, your goal is not to launch a full-blown application. Instead, we ll strive toward helping them see the potential in your organization for applying this methodology.
Sheryl Weise, Wells Fargo
T
Paper 1483-2014:
The Armchair Quarterback: Writing SAS® Code for the Perfect Pivot (Table, That Is)
'Can I have that in Excel?' This is a request that makes many of us shudder. Now your boss has discovered Microsoft Excel pivot tables. Unfortunately, he has not discovered how to make them. So you get to extract the data, massage the data, put the data into Excel, and then spend hours rebuilding pivot tables every time the corporate data is refreshed. In this workshop, you learn to be the armchair quarterback and build pivot tables without leaving the comfort of your SAS® environment. In this workshop, you learn the basics of Excel pivot tables and, through a series of exercises, you learn how to augment basic pivot tables first in Excel, and then using SAS. No prior knowledge of Excel pivot tables is required.
Peter Eberhardt, Fernwood Consulting Group Inc.
Paper 1269-2014:
The Many Ways of Creating Dashboards Using SAS®
For decades, SAS® has been the cornerstone of many organizations for business reporting. In more recent times, the ability to quickly determine the performance of an organization through the use of dashboards has become a requirement. Different ways of providing dashboard capabilities are discussed in this paper: using out-of-the-box solutions such as SAS® Visual Analytics and SAS® BI Dashboard, through to alternative solutions using SAS® Stored Processes, batch processes, and SAS® Integration Technologies. Extending the available indicators is also discussed, using Graph Template Language and KPI indicators provided with Base SAS®, as well as alternatives such as Google Charts and Flash objects. Real-world field experience, problem areas, solutions, and tips are shared, along with live examples of some of the different methods.
Mark Bodt, The Knowledge Warehouse (Knoware)
Paper 1504-2014:
The Power of PROC FORMAT
The FORMAT procedure in SAS® is a very powerful and productive tool, yet many beginning programmers rarely make use of it. The FORMAT procedure provides a convenient way to do a table lookup in SAS. User-generated FORMATS can be used to assign descriptive labels to data values, create new variables, and find unexpected values. PROC FORMAT can also be used to generate data extracts and to merge data sets. This paper provides an introductory look at PROC FORMAT for the beginning user and provides sample code that illustrates the power of PROC FORMAT in a number of applications. Additional examples and applications of PROC FORMAT can be found in the SAS® Press book titled 'The Power of PROC FORMAT.'
Jonas Bilenas, Barclays UK&E RBB
Paper 1557-2014:
The Query Builder: The Swiss Army Knife of SAS® Enterprise Guide®
The SAS® Enterprise Guide® Query Builder is one of the most powerful components of the software. It enables a user to bring in data, join, drop and add columns, compute new columns, sort, filter data, leverage the advanced expression builder, change column attributes, and more! This presentation provides an overview of the major features of this powerful tool and how to leverage it every day.
Steven First, Systems Seminar Consultants
Jennifer First-Kluge, Systems Seminar Consultants
Paper 1482-2014:
The SAS® Hash Object: It's Time to .find() Your Way Around
This is the way I have always done it and it works fine for me. Have you heard yourself or others say this when someone suggests a new technique to help solve a problem? Most of us have a set of tricks and techniques from which we draw when starting a new project. Over time we might overlook newer techniques because our old toolkit works just fine. Sometimes we actively avoid new techniques because our initial foray leaves us daunted by the steep learning curve to mastery. For me, the PRX functions and the SAS® hash object fell into this category. In this workshop, we address possible objections to learning to use the SAS hash object. We start with the fundamentals of setting up the hash object and work through a variety of practical examples to help you master this powerful technique.
Peter Eberhardt, Fernwood Consulting Group Inc.
Paper SAS379-2014:
Three Different Ways to Import JSON from the Facebook Graph API
HTML5 has become the de facto standard for web applications. As a result, the lingua franca object notation of the web services that the web applications call has switched from XML to JSON. JSON is remarkably easy to parse in JavaScript, but so far SAS doesn't have any native JSON parsers. The Facebook Graph API dropped XML support a few years ago. This paper shows how we can parse the JSON in SAS by calling an external script, using PROC GROOVY to parse it inside of SAS, or by parsing the JSON manually with a DATA step. We'll extract the data from the Facebook Graph API and import it into an OLAP data mart to report and analyze a marketing campaign's effectiveness.
Philihp Busby, SAS
Paper 1890-2014:
Tips for Moving from Base SAS® 9.3 to SAS® Enterprise Guide® 5.1
As a longtime Base SAS® programmer, whether to use a different application for programming is a constant question when powerful applications such as SAS® Enterprise Guide® are available. This paper provides some important tips for a programmer, such as the best way to use the code window and how to take advantage of system-generated code in SAS Enterprise Guide 5.1. This paper also explains the differences between some of the functions and procedures in Base SAS and SAS Enterprise Guide. It highlights features in SAS Enterprise Guide such as process flow, data access management, and report automation, including formatting using XML tag sets.
Anjan Matlapudi, AmerihealthCaritas
Paper 1786-2014:
Tips to Use Character String Functions in Record Lookup
This paper gives you a better idea of how and where to use the record lookup functions to locate observations where a variable has some characteristic. Various related functions are illustrated to search numeric and character values in this process. Code is shown with time comparisons. I will discuss three possible ways to retrieve records using the SAS® DATA step, PROC SQL, and Perl regular expressions. Real and CPU time processing issues will be highlighted when comparing to retrieve records using these methods. Although the program is written for the PC using SAS® 9.2 in a Windows XP 32-bit environment, all the functions are applicable to any system. All the tools discussed are in Base SAS®. The typical attendee or reader will have some experience in SAS, but not a lot of experience dealing with large amount of data.
Anjan Matlapudi, Amerihealth Critas
Paper 1403-2014:
Tricks Using SAS® Add-In for Microsoft Office
SAS® Add-In for Microsoft Office remains a popular tool for people who are not SAS® programmers due to its easy interface with the SAS servers. In this session, you'll learn some of the many tricks that other organizations use for getting more value out of the tool.
Tricia Aanderud, And Data Inc
Paper 1614-2014:
Tying It All Together: A Story of Size Optimization at DSW
As a retailer, your bottom line is determined by supply and demand. Are you supplying what your customer is demanding? Or do they have to go look somewhere else? Accurate allocation and size optimization mean your customer will find what they want more often. And that means more sales, higher profits, and fewer losses for your organization. In this session, Linda Canada will share how DSW went from static allocation models without size capability to precision allocation using intelligent, dynamic models that incorporate item plans and size optimization.
Linda Canada, DSW Inc.
U
Paper SAS096-2014:
Up Your Game with Graph Template Language Layouts
You have built the simple bar chart and mastered the art of layering multiple plot statements to create complex graphs like the Survival Plot using the SGPLOT procedure. You know all about how to use plot statements creatively to get what you need and how to customize the axes to achieve the look and feel you want. Now it s time to up your game and step into the realm of the Graphics Wizard. Behold the magical powers of Graph Template Language Layouts! Here you will learn the esoteric art of creating complex multi-cell graphs using LAYOUT LATTICE. This is the incantation that gives you the power to build complex, multi-cell graphs like the Forest plot, Stock plots with multiple indicators like MACD and Stochastics, Adverse Events by Relative Risk graphs, and more. If you ever wondered how the Diagnostics panel in the REG procedure was built, this paper is for you. Be warned, this is not the realm for the faint of heart!
Sanjay Matange, SAS
V
Paper 1744-2014:
VFORMAT Lets SAS® Do the Format Searching
When reading data files or writing SAS® programs, we are often hunting for the right format or informat. There are so many to choose from! Does it seem like too many to search the manual? Let SAS help find the right one! We use the SAS dictionary table VFORMAT and a very small SAS program. This presentation demonstrates how two simple functions unlock the potential of this great resource: SASHELP.VFORMAT.
Peter Crawford, Crawford Software Consultancy Limited
W
Paper SAS1584-2014:
What's New in SAS® Merchandise Planning
SAS® Merchandise Planning introduces key changes with the recent 6.4 release and the upcoming 6.5 release. This session highlights the integration to SAS® Visual Analytics, the analytic infrastructure that enables users to integrate analytic results into their planning decisions, as well as multiple usability enhancements. Included is a look at the first of the packaged analytics that include the Recommended Assortment analytic.
Elaine Markey, SAS
Y
Paper 2166-2014:
You Have an Assortment Plan; Now What?
57 Category teams. 8,500 stores. 10,000 SKUs. 1 integrated Planning Solution. Deploying a stand-alone Assortment Planning system creates an isolated planning structure that adds complexity to your ability to deliver results in a dynamic retail environment. Today s challenging competitive and economic conditions reward retailers who take the opportunity to integrate their strategic systems into their downstream execution. This presentation describes the approach Family Dollar followed to integrate SAS® Assortment Planning with existing operational systems. The result? Reduced complexity, improved efficiency, and better on-time execution in our stores.
Ryan Kehoe, Family Dollar Stores
Wesley Stewart, Family Dollar Stores
back to top