Keyword targeting is available in the SAS Intelligent Advertising for Publishers system. There are 2 items needed to implement keyword targeting.

1: Webpage source code developers need to edit the ad calls so that keywords are inserted into the pathinfo of the ad call URL ["/keyword=cat"]. These can be static keyword(s) for a given page or keyword(s) typed in a search textbox which are then inserted into the ad call URL on the results page.

2: Create a keyword target under the Targeting tab in the SAS Intelligent Advertising for Publishers UX. Use the examples shown here as a guide for how to use the operators and delimiters to get the desired results. Separate keyword values are not created to be selected from a list [as is the case with tag values such as Area names] --- the strings are simply entered in the right-hand text field in the target builder.

Note: When using keywords for targeting, the counts are logged in the system but not against specific keyword values.

Keyword targeting rules:

• Keyword targeting is not case-sensitive.
• Multiple keywords can be passed in on the ad call.
• For multiple keywords, the accepted keyword delimiters are a comma [,], a plus sign [+], or a space [or URL encoding for a space: %20].
• The '%' wildcard can be used in a target. It is used to match 0 or more characters.
• The '_' wildcard can be used in a target. It is used to match a single character [it cannot be used to match 0 characters].

The following table represents the results of using various keyword strings and targets:

Keyword phrase passed in	Keyword target	Result
/keyword=cat dog bat	keyword = dog	matches
/keyword=cat+dog+bat	keyword = dog	matches
/keyword=cat,dog,bat	keyword = dog	matches
/keyword=cat dog bat	keyword in dog,cat,bat	matches
/keyword=cat+dog+bat	keyword in dog,cat,bat	matches
/keyword=cat,dog,bat	keyword in dog,cat,bat	matches
/keyword=cat dog bat	keyword in ball cat string	doesn't match
/keyword=cat+dog+bat	keyword in ball cat string	doesn't match
/keyword=cat,dog,bat	keyword in ball cat string	doesn't match
/keyword=ball cat string	keyword in ball cat string	matches
/keyword=ball+cat+string	keyword in ball cat string	matches
/keyword=ball,cat,string	keyword in ball cat string	matches
/keyword=cat dog bat	keyword like %og%	matches
/keyword=cat+dog+bat	keyword like %og%	matches
/keyword=cat,dog,bat	keyword like %og%	matches
/keyword=og	keyword like %og%	matches
/keyword=cat dog bat	keyword like dog	doesn't match
/keyword=cat+dog+bat	keyword like dog	doesn't match
/keyword=cat,dog,bat	keyword like dog	doesn't match
/keyword=dog	keyword like dog	matches
/keyword=og	keyword like dog	doesn't match
/keyword=dog	keyword like _og_	doesn't match
/keyword=dog	keyword like _og	matches
/keyword=og	keyword like _og_	doesn't match
/keyword=do	keyword like do_	doesn't match

Operating System and Release Information

Product Family	Product	System	SAS Release
			Reported	Fixed*
SAS System	SAS Intelligent Advertising for Publishers	N/A

* For software releases that are not yet generally available, the Fixed Release is the software release in which the problem is planned to be fixed.

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Using keyword targeting

Type:	Usage Note
Priority:

Date Modified:	2014-08-19 13:04:11
Date Created:	2014-06-25 13:40:10