SAS Intelligent Advertising for Publishers supports dynamic tokens for string replacement in creative code content. For example, an ad call can pass in a key=value pair such as "/toys=nerfgun":

http://crtl.aimatch.com/customername/hserver/site=toycatalog/size=728x90/toys=nerfgun

The creative content can then use the token %%TOYS%% to get the associated value "nerfgun":

<a href="%%CLICKURL%%?%%TOYS%%"><img src="%%MEDIA%%" width=728 height=90>

- where %%TOYS%% is replaced with "nerfgun" in the querystring of the click URL.

Notes:

"toys" does not have to be a targeting tag in the SAS Intelligent Advertising for Publishers system for this feature to work.

The dynamic token must have %% in front of and after the string.

The dynamic token must be uppercased in the creative code ["%%TOYS%%"].

Appending ":URLENCODED" [for example, "%%DATETIME:URLENCODED%%"] will URL-encode the token value. Similarly, appending ":URLDECODED" will decode a URL-encoded string.

User Registration tags can be tokenized.

Operating System and Release Information

Product Family	Product	System	SAS Release
			Reported	Fixed*
SAS System	SAS Intelligent Advertising for Publishers	N/A

* For software releases that are not yet generally available, the Fixed Release is the software release in which the problem is planned to be fixed.

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How to use dynamic tokens with SAS Intelligent Advertising for Publishers.

Type:	Usage Note
Priority:

Date Modified:	2016-01-08 12:30:54
Date Created:	2014-06-25 10:59:44