Usage Note 53300: Using dynamic tokens in SAS Intelligent Advertising for Publishers
SAS Intelligent Advertising for Publishers supports dynamic tokens for string replacement in creative code content. For example, an ad call can pass in a key=value pair such as "/toys=nerfgun":
http://crtl.aimatch.com/customername/hserver/site=toycatalog/size=728x90/toys=nerfgun
The creative content can then use the token %%TOYS%% to get the associated value "nerfgun":
<a href="%%CLICKURL%%?%%TOYS%%"><img src="%%MEDIA%%" width=728 height=90>
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- where %%TOYS%% is replaced with "nerfgun" in the querystring of the click URL.
Notes:
"toys" does not have to be a targeting tag in the SAS Intelligent Advertising for Publishers system for this feature to work.
The dynamic token must have %% in front of and after the string.
The dynamic token must be uppercased in the creative code ["%%TOYS%%"].
Appending ":URLENCODED" [for example, "%%DATETIME:URLENCODED%%"] will URL-encode the token value. Similarly, appending ":URLDECODED" will decode a URL-encoded string.
User Registration tags can be tokenized.
Operating System and Release Information
SAS System | SAS Intelligent Advertising for Publishers | N/A | | |
*
For software releases that are not yet generally available, the Fixed
Release is the software release in which the problem is planned to be
fixed.
How to use dynamic tokens with SAS Intelligent Advertising for Publishers.
Date Modified: | 2016-01-08 12:30:54 |
Date Created: | 2014-06-25 10:59:44 |