Token |
Description |
%%CLICKURL%% |
A click URL which points to the adserver for click-counting and returns the entered Click URL for the creative to the browser for relocation. |
%%PRECLICKURL%% |
The click URL which points to the adserver for click-counting followed by the string "relocate=". This allows a click URL to be appended so that aiMatch can issue a relocate URL [useful for 3rd party adservers to append a click destination while allowing aiMatch to count the click]. |
%%CLICKDESTINATIONURL%% |
The destination click URL entered in the Click URL field when creating a creative. |
%%MEDIA%% |
The string entered in the Media textbox for a creative. |
%%ALTTEXT%% |
The string entered in the Alt Text textbox for a creative. |
%%ALTIMAGE%% |
The string entered in the Alt Image textbox for a creative. |
%%FLIGHTID%% |
The integer value which uniquely identifies a flight in the UX. |
%%FCID%% |
The unique FCID [Flight Creative ID] value for a creative which links it to a flight. |
%%RANDOM%% |
The random number passed in on an ad call after the string "/random=". |
%%DATETIME%% |
Current date and timestamp value in the format "YYYY-MM-DD HH:MM:SS". |
%%DATE%% |
Date value when passed in after the "/date=" tag in an ad call. |
%%TIME%% |
Time value when passed in after the "/time=" tag in an ad call. |
%%QUERY%% |
The query string passed in on an ad call after the "?" of the URL. |
%%PATH%% |
The pathinfo string passed in on an ad call between "http://" and "?" of the URL. |
%%SUPERTAG%% |
The supertag value passed in on an ad call. |
%%WIDTH%% |
The width value assigned to the creative when a size is assigned to it. |
%%HEIGHT%% |
The height value assigned to the creative when a size is assigned to it. |
%%SIZE%% |
The named size value sent in an ad request, for example "300x250". |
%%FLTUINFO%% |
The data entered in the User info textbox in the Description section of the Edit Flight screen. |
%%CRTUINFO%% |
The data entered in the User info textbox in the Edit Creative screen. |
%%REFERER%% |
The URL of the page containing the ad call URL. |
%%USERAGENT%% |
The User Agent string passed via the HTTP request header for an ad call. |
%%GENERIC%% |
The string passed in on an ad call between the string "/generic=" and the next "/". |
%%VERICOUNTURL%% |
The URL added to the creative code returned to the page which instructs SAS Intelligent Advertising for Publishers to increment the impression count. Note: this token includes the "img src=" HTML tag prepended to the URL. |
%%BEACONURL%% |
The URL added to the creative code returned to the page which instructs SAS Intelligent Advertising for Publishers to increment the impression count. Note: this token requires an "img src=" HTML tag prepended to the URL. |
%%DURATIONS%% |
The ad's display duration value in seconds [example: "60"]. |
%%DURATIONHMS%% |
The ad's display duration value in HH:MM:SS format [example: "01:30:00", meaning "1 hour and 30 minutes". |
%%MID%% |
The visitor's SAS Intelligent Advertising for Publishers cookie value. |
%%BASEURL%% |
URL pointing to the client's adserver, e.g., "http://crtl.aimatch.com/{client shortname}" |
%%CUSTOMER%% |
The client's short name [the subdomain name for the client's UX] |
%%HTTP%% |
The protocol used for the request: "http" or "https" as appropriate. |
%%ORIGIN%% |
The value of the "Origin:" header. Used for CORS (Cross-Origin-Resource-Sharing) requests. |
%%GEO_IP%% |
The visitor's IP address used for geotargeting lookups. |
%%IPADDRESS%% |
The visitor's IP address. |
%%ACCEPT_LANGUAGE%% |
Browser language. |
%%ADVID%% |
Advertiser ID. |
%%CAMPID%% |
Campaign ID. |
%%GEO_CITY%% |
The visitor's city location. |
%%GEO_ZIP_CODE_TEXT%% |
The visitor's zip code location. |
%%GEO_METRO_CODE%% |
The visitor's metro area. |
%%GEO_REGION%% |
The visitor's region [state or province] location. |
%%GEO_COUNTRY%% |
The visitor's country location. |
%%GEO_CONN_SPEED%% |
The visitor's connection speed. |
%%DEV_TYPE%% |
The device type being used, for example a browser, tablet, or television. |
%%DEV_OS%% |
The device's operating system, for example Android or iOS. |
%%DEV_BROWSER_NAME%% |
The browser type. |
%%DEV_DISPLAY_WIDTH%% |
The width, in pixels, of the device display when held in its default orientation. |
%%DEV_DISPLAY_HEIGHT%% |
The height, in pixels, of the device display when held in its default orientation. |
%%DEV_FLASH_CAPABLE%% |
Whether or not the device is Flash capable. |
%%DEV_HTML_AUDIO%% |
Whether or not the device supports HTML5 audio. |
%%DEV_HTML_VIDEO%% |
Whether or not the device supports HTML5 videp. |
%%VIEWABILITYTIME%% |
The amount of time required to view an ad in order for the view to be counted. The default value is 1000 milliseconds [1 second], however the value is configurable. |
%%VIEWABILITYPERCENT%% |
The amount of the ad seen by the viewer for the view to be counted. The default value is 50%, however the value is configurable. |
%%VIEWABILITYURL%% |
The beacon URL automatically created by SAS Intelligent Advertising for Publishers to increment the Viewed count. |
%%PRODUCT_NAME%% |
Product name. Note: This not available by default so Technical Support must be contacted to enable it. |
%%PRODUCT_ID%% |
Product ID. Note: This not available by default so Technical Support must be contacted to enable it. |
%%EXTRAHTML%% |
When present in a creative template, it is replaced with all network beacons and snippets that would otherwise have been appended to the end of the creative. When the token is not present, those beacons and snippets continue to be appended to the creative, as before. |