In the DATA step, if you include the ODS option on the FILE PRINT statement, then use the OBJECTLABEL option to specify the label for the table of contents. To get rid of the "DATA Step Procedure" label, issue the ODS PROCLABEL statement.

   ods html file='body.html'
       contents='contents.html'
       frame='frame.html';

   data _null_;
     set sashelp.class;
     file print ods=(objectlabel='test');
     put _ods_;
   run;

   ods html close;

In the DATA step, if you do not include the ODS option on the FILE PRINT statement, then the TITLE value is the label for the table of contents.

   ods html file='body.html'
       contents='contents.html'
       frame='frame.html';

   data _null_;
     set sashelp.class;
     title 'this is a test';
     file print ;
     put name age sex height;
   run;

   ods html close;

See also the full PROC TEMPLATE FAQ and Concepts.

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