Market research methods are available in several SAS/STAT^® procedures. See "Market Research methods" in the list of Frequently Asked-for Statistics.

Beginning in SAS^® 9.4M6 (TS1M6), the Market Research Application has been discontinued and is no longer supported. The associated market research macros (listed and documented here) are also no longer supported. You can seek support for these in the Statistical Procedures community. Attempting to access the Market Research Application might result in the following message in the log:

     ERROR: Catalog SASHELP.MARKET does not exist.

The Market Research Application, previously available in SAS/STAT software, was a point-and-click interface for fitting discrete choice models and for performing conjoint analysis, simple and multiple correspondence analysis, multidimensional preference analysis, and multidimensional scaling. Statistical output is supported by accompanying plots.

See Getting Started with the Market Research Application and this overview of the Market Research Application.

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