The concept of an experiment can have a variety of meanings or connotations in different contexts and fields of study. In Simulation Studio, an experiment provides a facility to automate the initialization and running of simulation models and also to record measures from a simulation run. That is, you can use an experiment to set parameters on blocks in your model before you run the model (without manually editing the individual blocks) and also to extract and record measures from blocks at the end of each simulation run. This feature provides you with a powerful facility to automate running a wide range of simulation scenarios and the capability to conduct full design of experiment testing.