Now that
you have five candidate models to use to predict the best target individuals
for your mail solicitation, you can compare them to determine a champion
model that you will use to score new data. You will perform the following
tasks in order to determine which of the individuals in your organization's
database to solicit:
-
You will compare models and select a champion model,
which according to an evaluation criterion performs best in the validation
data.
-
You will create a new data source for a data set that
contains scoring data, which has not been used to build any of the
models thus far in the process flow and which does not include values
of the target variable. You will score this data using the champion
model.
-
You will write SAS code to output, based on the scored
data, a list of the top potential donors according to the probability
of donating and the profitability matrix that you defined in
Create a Data Source.